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Chris Messina
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Chris Messina

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A new approach to web performance

I think it is safe to say that most of us are pretty unhappy with load times of content on the mobile web. Click on a link here or wherever and it just takes too long for pages to load and when they finally load, things jump around visually and feel janky.

About 3 months ago +Dave Besbris approached me about this problem and was like “Yo, let’s fix this” and I was like “Uhm, cool, I can make things fast.” From that we created the “Accelerated Mobile Pages (AMP) Project”. We deeply believe that the mobile web can be fast – both from our own experience and lots of research of others. It is just that best practices need to be applied more widely – both across the content itself but also in ads and analytics.

Little side anecdote: We use the ⚡ emoji to refer to AMP. This is cute and all, but originally we called the project “CAT” (For Content Authoring Toolkit which was totally not a backronym) and had 😻emojis all over our codebase. I liked my job about 1000% better until we changed to the new name :)

Anyway, we created this thing called AMP HTML: which is HTML with some added restrictions and the promise: If you stay within these restrictions the pages will load reliably fast. We also optimized it for being efficiently prerenderable, so users could get an instant experience when loading pages most of the time.

We’re starting this initiative today with a whole bunch of partners like Twitter, Pinterest and Linkedin and 30 publishers from across the globe. Nothing about the project is set in stone. We are on Github and appreciate all the help we can get to make the mobile web work better for everyone ( The JavaScript in the Github repo is the only JS that will run on AMP HTML pages. This makes it a really exciting project to work on: find an AMP HTML page that loads slowly or janks? You can now fix it yourself with a git commit.

More info how this works technically is at
and has a more business-y explanation of this project if that is your thing.

Also: Google Search build a cool demo of how AMP pages can transform the user experience. Check them out over in their blog post: 
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JAKEJHUNTER VIKING-WARRIOR's profile photoHo Hong Heng's profile photoJulian Bond's profile photoJoseph Smarr's profile photo
When you've done mobile, please promote the same thoughts for desktop.
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Looks like Facebook beat Google+ to yet another feature. #dislikebutton  
A huge change is coming to Facebook.
After years, Facebook might just be doing it.
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+Yonatan Zunger The big challenge is the number of different verbs possible. - Even worse, there isn't even agreement of what many of those words mean to different people in different cultures. It's one thing to say +1 and give a boost to a comment. But once you start adding in all kinds of emotion based words (not to mention their potential sarcastic uses), it could turn into a confusing mess for users who probably are going to gravitate to the strongest words that can be picked out most easily without spending three minutes thinking about it.
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Chris Messina

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Everything in Its Right Place

It’s been a little more than a quarter since I took on leadership of a newly formed team, which we’ve christened SPS: Streams, Photos, and Sharing.

In that short time, I’ve had some time to reflect on the products we’ve built over the last few years, and also the opportunity to oversee the launch of our new Google Photos product. I’ve concluded that it’s time for a “pivot”... or more precisely time to talk more openly about a pivot that’s been underway for some time (and in fact is reflected in the name of the new team). We're going to continue focusing Google+ on helping users connect around the interest they love, and retire it as the mechanism by which people share and engage within other Google products.

Four years ago when we conceived of the “Google+ Project”, we made it clear that our goals were always two-fold: Google+ aspired to be both a “platform layer that unified Google’s sharing models”, and a product / stream / app in its own right.

This was a well-intentioned goal, but as realized it led to some product experiences that users sometimes found confusing. For instance, and perhaps most controversially, integration with YouTube implied that leaving a comment on YouTube (something users had obviously been doing successfully for years) suddenly and unexpectedly required “joining Google+.”

We decided it’s time to fix this, not only in YouTube, but across a user’s entire experience at Google. We want to formally retire the notion that a Google+ membership is required for anything at Google… other than using Google+ itself.  

Some of the consequences of this shift in thinking have already been deployed. Others we’re rolling out as fast as possible (e.g. the changes to YouTube we referenced today). And many more will roll out over the rest of the year.

What does this mean for Google+ the product? Relieved of the notion of integrating with every other product at Google, Google+ can now focus on doing what it’s already doing quite well: helping millions of users around the world connect around the interest they love. Aspects of the product that don’t serve this agenda have been, or will be, retired. But you’ll also see a slew of improvements that make this use case shine (like the recent launch of Collections -

It’s been incredibly gratifying to see how this strategy has played out as realized in the recent Google Photos launch, a product which in many ways embodies and telegraphs the changes discussed above. Google Photos not only doesn’t require a Google+ account, but as much of the functionality as possible doesn’t even require an account at all. It was important to me that when we launched Google Photos, we stressed the product implements sharing by any means a user prefers… without compromise or agenda. This is the right thing for users and the feedback and usage has been extremely validating.

I’m excited to share this strategy with the world, excited about what it means for Google+, and most of all for all of Google’s users.
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Chris Messina

Tools of the Trade  - 
Strangely skeumorphic, but another decent looking cocktail app to try out for iOS and Android!

On Product Hunt today:
The Premier Photo Sharing Mobile App -- Just for Cocktails!
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I wrote about a new #coffee appliance in my life: the #RatioEight  Pre-orders end tomorrow (6/27). The price goes up $100 on Sunday!
How a coffee obsession met its match in the Ratio Eight
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I like the sparkling (lime) mineral water at Trader Joes and the price is right. I just need a disciplined stocking strategy. 
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commented on a video on YouTube.
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Well, there you have it... 

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yuo  are good picture
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Results of terrorism vs. gun violence comparison.
On Friday, a visibly upset President Obama addressed the nation after yet another mass shooting. A young gunman killed his English professor and eight others at an Oregon community college, then co...
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+Jake Weisz​ you managed to stay remarkably cool in that little exchange. I think i'd even trust you to own a gun ;)

As an outsider to this debate, and with no political horse in the race, so to speak, I can see the kind of rhetoric you're up against. An adult conversation doesn't seem to exist in mainstream US media, (where society sees there is a problem and begins discussing practical solutions). It seems to me that dispelling myths and getting real data are the best next steps, but I suspect that's a way from happening. There are too many tribal arguments to have first.
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commented on a post on Blogger.
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INSANITY! I love it!
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+YouTube sounds giddy about their breakup with +Google+:  _"The headline: we think you’ll like it."_ [1]

+Bradley Horowitz is more crestfallen about the changes: _"While we got certain things right, we made a few choices that, in hindsight, we’ve needed to rethink." [2]


#identity   #googleplus  
This story, by Emil Protalinski / VentureBeat, appeared on Techmeme.
Mechell Lord's profile photoJuha Poikonen's profile photoHeather Young-Leslie's profile photokrmkreem's profile photo
+Michael McIntyre Well said.
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Beme looks like a really interesting approach to recording/sharing video — using a new behavior. Curious if this'll ever catch up with the selfie-shot...

Grab it in the App Store:
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This was brilliant.
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Love this collection of vehicle illustrations from #MadMax by +Ido Yehimovitz

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Basic Information
Other names
Christopher, factoryjoe
Agent of free will. Invented the #hashtag. Not the actor.
Chris Messina lives in San Francisco and is known for inventing the hashtag, starting the BarCamp and coworking communities, and advancing technology initiatives such as OpenIDOAuthActivity Streams, and microformats. He previously worked at Google on Google+ as a UX designer and developer advocate.
  • Depict
    Consultant, 2015 - present
  • NeonMob
    Head of Community & Growth, 2013 - 2013
  • Google
    UX Designer, 2012 - 2013
    I'm a UX designer on the Google+ Profiles, Pages, and Platform team.
  • Google
    Developer Advocate, 2009 - 2011
    I served as a developer advocate on the Google+ Platform and then helped to create the Google Developers ( brand, website, and product vision.
  • Citizen Space
  • Flock
    Experience Architect
  • Citizen Agency
    Co-founder, consultant
  • Mozilla