I'm of the opinion that today's most popular mobile web browsers largely fail to address the needs, constraints and realities of a modern mobile user. For my money, to this point mobile browsers are derivatives of their desktop apps, and we have yet to see a mobile web browser designed solely and specifically with mobile devices in mind.

Let me highlight a few common examples of where I feel current mobile devices offer a sub-par experience.

Consider the common case where you’re using Google Now or Twitter and you see 2 or more links you’d like to load. On a desktop you might middle click both links and open each in a new tab, but this isn’t possible on a mobile device. Instead you have to click one of the links, wait for a browser app to load, wait for the page to load, read it, rely on not getting distracted by a notification or another app, go back to the app, click the 2nd link, and repeat.

I think this is a bad user experience, and can be handled better on a mobile device.

How about when you want to view an Instagram link in Twitter? Currently after clicking the link, you are transferred to your default browser, wait for the t.co link to resolve and redirect, and then finally the Instagram app loads. I increasingly find myself not even bothering to click on Instagram links so as to spare myself this cumbersome process.

I think this is a bad user experience, and can be handled better on a mobile device.

How about the increasingly common use case where you come across a link you know you don’t have time to read now, but want to quickly add it to Pocket to read later? Currently you have to load the link in a default browser, click into a menu, click share and then select Add to Pocket. You already know you don’t have time for this link right now, so having to switch apps and spend ~5+ seconds to defer reading an article for later is a waste of time. 

I think this is a bad user experience, and can be handled better on a mobile device.

Often times content on a web page would be better handled by an app. A classic example here is YouTube videos. For whatever reason, I find playing embedded YouTube videos in a browser finicky, and loading the videos in the YouTube app more difficult than it needs to be.

I think this is a bad user experience, and can be handled better on a mobile device.

Last but not least, I feel very strongly that absolutely any time spent staring at my screen waiting for a link to redirect and a web page to load is precious seconds of my session that could be better spent doing something more productive with my device. Content needs to load, and this loading does take time. But there’s no reason the entire screen of my mobile device should be occupied by while said content is loading.

I think this is a bad user experience, and can be handled better on a mobile device.

My next app is called Link Bubble, and my goal with it was to create a mobile browser designed specifically with mobile devices and their constraints in mind. I’m thrilled with how the app has turned out. In fact, I’ll go further than that and say I’m more proud of Link Bubble than anything I’ve done in my career. It has changed not just the way I browse, but interact with my mobile devices.

Link Bubble will be available exclusively on Google Play tomorrow.
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