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Chris Jones
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Diversity and Inclusion
Diversity and Inclusion
chrisjonesassociates.com
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Diversity and Inclusion Communication The current state of diversity and inclusion in the U.S. is turmoil. Uber’s CEO PR fiasco, a Google employee’s manifesto and the events in Charlottesville have shown us how far we have yet to go to embrace diversity…
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What's Wrong with these Analytics?

The problem is one I've long known about and mentioned before, but yesterday I got the absolute proof.

My latest LinkedIn Publication, "How to Use LinkedIn for B2B...", got tweeted by a Twitter "star". Now don't get me wrong here, I am extremely grateful for the recognition and the exposure, but I think the numbers are worth reporting.

Said star has 103,000 twitter followers. His original tweet has been retweeted 11 times. It has been favorited 18 times. The retweeters have,  I estimate, between them another 30K followers.

So how many click thrus or additional views would you expect from all this activity on twitter? Let's suppose just 1% of all these followers click thru. Thats 1330 additional views of the post, right?

Well, before the tweet got sent out there were around 60 views on the article. This morning it stood at 129. Let's suppose all the new views are entirely down to the tweet and it's retweets. That is just 70 views driven by the 12 tweets to 133,000 followers. But, in fact, that wasn't the only tweet of this post. There have been several other twitter shares of it too.

Moreover, in reality, a large fraction of those 70 new views have come from LinkedIn shares, likes and comments on the post.

The only two possible answers are:

1. LinkedIn Publications are not registering views generated by Twitter.

2. Twitter is extremely ineffective for driving click thrus to articles.
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Welcome to Google plus Amy!
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Science is about telling the truth as it can be proven. Faith is about the truth as it is believed. Climate change and human contribution is truth as science can prove.
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If this were Jesse or Leila I would be devastated, furious, livid, heartbroken. Why, of why, does this continue to happen?
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