Well, +Gina Duarte
, now that you've edited... :D
I've read a bit about Objectification Theory, and it's my opinion that while certain functions of objectification are social constructs (media driven beauty models, for example), the underlying foundation is human pattern recognition behavior. Studies such as this:http://www.sanchezlab.com/pdfs/FredricksonRoberts.pdf
...tend to gloss over any biological drivers for this behavior, while focusing on social impact, and placing the onus on men to correct this.
GWW brings up several of the evolutionary reasons why this behavior occurs. There are extensive underlying cognitive functions which exist solely to determine how appropriate a mate is. Here's a better explanation of those mechanisms than I could provide:http://www.unm.edu/~gfmiller/new_papers2/miller%201998%20matecognitive.pdf
While we can positively condition social behavior (dating rituals as opposed to aggressive displays of social dominance and physical aggression), we can't reprogram base biological functions.