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Chris Horton
Works at Synecore
Attended University of St Andrews
Lives in Minneapolis, MN
172 followers|28,449 views
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Chris Horton

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Ever heard of Kik? How about WeChat, or WhatsApp? Here's my take on why businesses and #marketing  practitioners should take Instant Messaging seriously.
An analysis of why instant messaging platforms may represent the future of a mobile-dominant Internet.
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Chris Horton

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#Marketing  practitioners, beware of the pernicious growth of #Ad  Blocking
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Chris Horton

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How #mobileapps  are changing the face of #SEO  and  #digitalmarketing  
New techniques like deep linking and app indexing are enabling in-app search and discovery, dramatically altering the SEO landscape.
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Chris Horton

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Some great tips from +Spencer Ploessl on how to improve #websiteconversion  
Are you driving traffic to your website? Learn How to Optimize Your Landing Pages with these 5 Essential items.
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Chris Horton

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Here's something for all you #digitalmarketing  practitioners out there to reflect on 4th of July weekend...
With Knowledge Vault, Google may upend SEO by fundamentally restructuring how its search engine goes about indexing web pages.
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Chris Horton

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Is it such a bad thing for Facebook to hit the #socialmedia  mainstream?
Many have accused Facebook of going mainstream. However, in a world fast going digital, maybe this isn’t such a bad thing.
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Chris Horton

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A question for #marketing  practitioners and #business  owners...
Google is preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices. Is this a good or bad thing for retailers?
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Chris Horton

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You never know what you're going to find in the cat food aisle. In my case, I found some valuable insight into  #inboundmarketing  strategy...
How my journey through the cat food aisle provided some valuable lessons about both general marketing strategy and inbound marketing strategy.
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Chris Horton

commented on a post on Blogger.
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Simply amazing commercial application of #AI #NeuralNetwork technology...
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Chris Horton

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The CTA: the key to #website    #leadgeneration  and #leadconversion  
Check out this infographic to see our list of call-to-action best practices!
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Chris Horton

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Useful #SEO clarification for #digitalmarketing practitioners: Google's Penguin and Panda Algos are filters, not penalties...
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Chris Horton

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Here's a great example of integrated #digitalmarketing  in action...
The MINBOUND CHALLENGE provides a real world case study of how to use a mobile app to drive online engagement during a live event.
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Thanks for connecting Chris! I'm looking to chat sometime and share ideas. If you're open to it give me a call asap
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People
Have him in circles
172 people
Kayle Vick's profile photo
James Hickey's profile photo
Keith Gutierrez's profile photo
Ryan Chapman's profile photo
David Freedman's profile photo
WSI Internet Marketing Northampton UK's profile photo
Debbie Arthur's profile photo
valentin gilmencea's profile photo
Bogdan Stoica's profile photo
Education
  • University of St Andrews
    Mediaeval History, 1997 - 1998
  • University of Oxford
    Mediaeval History, 1995 - 1996
  • St. Cloud State University
    History and Philosophy, 1991 - 1995
Basic Information
Gender
Male
Relationship
Married
Story
Tagline
A thinking man for our times...
Introduction
Digital Strategist for Minneapolis-based integrated digital marketing agency, Synecore, where he contributes to the company's Marketing Technology for Growth blog. 

Check out Chris' new book, Digital Marketing: Integrating Strategy and Tactics with Values, published by Routledge in October of 2014.

In his spare time, Chris enjoys watching his young boys grow into uber nerds, reading little-read and long-forgotten history books, playing chess, and drinking the occasional cocktail(s).


Bragging rights
Mediaeval History degree, awesome wife and kids, and extensive library of Charlton Heston movies (not necessarily in that order)
Work
Occupation
Digital Strategist/Writer
Skills
Digital Strategy, Integrated Digital Marketing, Business Management
Employment
  • Synecore
    Digital Strategist, 2011 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Minneapolis, MN
Previously
Alnwick - St. Andrews - Oxford - Plymouth, MN - St. Paul