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Chris Field
Works at ASquared Search and Social
Attended James Madison University
Lives in Aspen, CO
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Chris Field

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Great post on B2B Marketing #b2b   #b2bmarketing   #b2bsales .
 
Here's a must-read from +Think with Google about the changing face of B2B marketing.
The changing business-to-business landscape has major implications for all B2B marketers.  
#ThinkWithGoogle   #B2B   #B2BMarketing   #Marketing   #MarketingTips   #businesstips   #BusinessToBusiness  
Findings from Google and Millward Brown Digital debunk many widely held beliefs about the B2B buying process. How will this affect your marketing strategy?
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Chris Field

Questions  - 
 
Happy Friday everyone!
I need some help with an existing Google Analytics implementation.  My client uses a reservations booking engine called IQRez by IQWare (http://www.iqrez.com/).  The issue is when the visitor goes to my client's website it tracks perfectly on G.A.  When the visitor clicks on "Check Availability" for a hotel room, they jump over to the booking engine on IQRez's platform.  There is G.A. on that portal as well but the tracking gets lost when the visitor selects a hotel room make the booking and then end back up on my client's website.  Something is going wrong with the hand-off and I need help. 
Can anyone help?
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Your solution is called cross domain tracking ideally with google tag manager. You will need to add tag manager to the booking domain though (similar with analytics). 
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Chris Field

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Recovery is the name of the game!  Thank 2XU North America.  I wore a pair of your race shorts during IMCOZ and then used the recovery tights after.  Felt great!
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Hey social media friends!  What services do you use for images for your social media and blog posts?  Are there any stock photo sites that are free or cheaper than iStock?  I think the posts need great images but I don't want to pay $15 per image and we won't steal someone else's photos.  Any advice?
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Great thread, thanks for sharing. +Andrij Harasewych love your humour!! 
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Chris Field

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Inbound Marketing begins with content.  You have to create great content that engages your audience. 
 
As usual, +Avinash Kaushik elegantly explains things.

We love the latest Avinash post, which includes some good visuals to provoke your team's thinking. The below image included in the post is reminiscent of Seth Godin's adage of being "Unique, Useful and Updated." Check out the whole story for some Monday inspiration at: http://goo.gl/EYoqMA
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Chris Field

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Google loves content, that is no surprise.  Rand from +Moz gives the rundown on hyper-fresh content. 
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Moz
 
Thanks for sharing today's post!
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Chris Field

Contract SEO Jobs  - 
 
I am looking to hire a part time SEO contractor (hopefully full time soon).  My agency is in Colorado but am open to working with anyone that can prove to me that they know the latest in off-page SEO and that they care about their clients.  Would love to connect with you.
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+Chris Field I am interested. 
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Chris Field

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If you missed it live, watch Chris & Trevor's AMA on lighting right here: http://buff.ly/1yUFoqH
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Photo from my commute to work on Monday morning.  Sad news about the plane crash in #Aspen  over the weekend.
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My latest blog post defining inbound marketing.  Let me know what you think.
 
After spending a few hours at Aspen High School today teaching the kids about branding, SEO and social media, I was inspired to write a blog post titled "What is Inbound Marketing" - I hope you enjoy it. ^Chris
Inbound marketing is the most viable solution to attract high-quality leads. Great content is the gateway to a world of inbound marketing.
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Thanks +Rich Pearce!  I'm glad that you liked it. 
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Two valuable answers in this video:
(Min 0 - 4.50) How to reduce your site's bounce rate & increase conversion rates?
(Min 4:51 - 10:13) What are the two or three metrics you should pay attention to not to any other metric in the universe?

Both sets of answers will surprise you, especially the second one. 

This video was a part of interviews with the wonderful +Stephen Woessner of Predictive ROI conference. 

There is a full 30 min version of this interview, should you want more delights and joy, : ), here:  http://goo.gl/IEIFYa 

#convertdataintoaction   #smartanalytics  
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You must need business or personal for popularity 
To get any social network followers,check below link, they are proving follower and money back guarantee.
http://buysocialfan.com
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Chris Field

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Google is encrypting all of their keyword searches?  Welcome to the world of "Not Provided."
Google has confirmed it will encrypt ALL keyword searches -- whether a user is logged in to Google.com or not. Here's what you should know.
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grrrrr
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Work
Occupation
Sales
Employment
  • ASquared Search and Social
    Partner, present
  • Yodle
  • 3C Interactive
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Aspen, CO
Previously
Ocean City, NJ - Berwyn, PA - Palm Beach, FL - Philadelphia, PA
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Passionate about new technology, augmented reality, mobile marketing, social media, mobile apps, online marketing and digital advertising.
Introduction
Chris Field

Professional Profile

Progressive experience in sales, business development, digital advertising, with expertise in:

·       Visionary leadership to penetrate new channels by uncovering C-Level decision makers to grow market share.

·       Entrepreneurial skill-set and self-motivated to create success independently and as part of a team in a start-up environment.

·       Keen ability to align sales and marketing to generate and drive bottom line profitability through cross selling additional products to every customer.

·       Cultivating long lasting relationships across multi-layers of organizations to build and maintain network and increase retention and satisfaction.

·       Developing and integrating advertising, sales and business strategies to impact revenue and growth.

Experience

Ark Ideas, Philadelphia, PA (www.ArkIdeas.com)                                                                  Vice President of Sales

·       Responsible for growing the client base for the full service ad agency, while developing a sales strategies for the launch of Ark Ideas’ new products 2WayTXT and RetailTXT, customizable mobile marketing solutions.

·       Restructured the team to focus on increasing sales of media, traditional advertising, social media management services and digital advertising to high profile clientele like Sprint, Boost Mobile and Virgin Mobile.

·       Managed a team of 10 employees on how to implement proactive sales strategies in every aspect of customer contact, in order to increase revenue as well as increase customer retention.

·       Developed product pricing and sales strategy for new verticals such as Franchises, Retail chains, Direct Response Marketing industry and other Advertising Agencies.

Yodle, Philadelphia, PA (www.Yodle.com #35 on the Inc.500)                                                     

Account Executive, Sales and     

Business Development

·       Responsible for selling a full range of internet advertising solutions (Website Development, SEM, PPC and SEO) to Small and Medium sized companies, prospecting, marketing, intensive cold calling, new client acquisition, building relationships with key accounts and business partners.

·       Leveraged partnerships with Google, Yahoo!, MSN and other online ad networks to drive 10 to 1 ROI for SMB clients through online marketing.

·       Awarded Sales Rep of the month in the first month by exceeding sales quota by 148% and leading the Philadelphia team to surpass the office sales objective for the first time in 10 months. Awarded Sales Rep of the month in August 2010 for exceeding quota by 234% and leading the Philadelphia team to hit objective for the first time since 01/2010.

·       Demonstrated leadership and management abilities, was nominated as Philadelphia Team Leader, began training new sales reps after two months.  Awarded Mentor of the month in March.  Elected to the Sales Counsel in August.

·       Co-founder of Yodle I.D.E.A. Leadership Committee.  The Inter Department Event Association organizes philanthropic community events and volunteer opportunities for over 380 employees

·       Co-founder and trainer of the Yodle Twitter Team of over 30 employees from all departments.

·       Closed the 2nd and 3rd largest deals in Philadelphia Team History.

3C Interactive, Boca Raton, FL (www.3Cinteractive.com #28 on the Inc.500)           

National Account Executive, Mobile Marketing Software Sales, Business Development

·       As the first proactive sales person hired, was instrumental in launching the 3CI sales team to prove out the start-up's Software as a Service (SaaS) business model in the emerging mobile marketing industry.

·       Generated over $700,000.00 in new revenue by cold calling C-Level executives, using prospecting skills, networking, and leveraging social media to acquire new clients and build relationships with business partners.

·       Supervised platform integrations between 3Ci’s technology and enterprise level backend systems.

·       Managed accounts and relationships with the US Army, Discovery Channel, Microsoft Advertising, Massive Networks, Lincoln Financial Group, Cricket Wireless, McCann-Erikson, CrispinPorter+Bogusky, MDC Partners, EyeWonder, HD Radio, Cumulus, Greater Media, XBOX and Katz ClearChannel.

·       Developed new business opportunities within different marketing verticals, including Consumer Brands, Advertising Agencies, Pharmaceutical, Political, Government and Fortune 500 companies.

·       Increased campaign ROI by up to 250% by consulting enterprise clients on their mobile marketing strategy including online media, social media marketing, word of mouth marketing, and viral campaigns, as well as integrating their online presence with their offline advertising. 

·       Coordinated speaking engagement opportunities and Presented a lecture called "Mobile Marketing and Big Pharma” to CEO's and CMO's of the pharmaceutical industry at the 2009 ePharma Marketing Summit. Presented "Mobile Marketing 101” to C-Level Executives from advertising agencies and consumer brands at the South Florida Interactive Marketing Association (SFiMA).

Livemercial, West Palm Beach, FL (www.Livemercial.com)                                               

National Account Executive, Online Marketing Software and Online Media Sales

·       Responsible for new client acquisition, building and maintaining relationships with new prospects and business partners within the direct response industry.

·       Successfully surpassed quota by 140% by exploring cutting edge business opportunities within new verticals, including Mobile Marketing, Political partnerships, and Fortune 500 companies.

·       Increased conversion ratios by 13% and revenue per order by 27% by incorporating A/B Split Testing, multivariate testing and cross sell tests on my clients’ websites and media campaigns.

·       Consulted clients on customized digital media plans, incorporating CPM, CPC, CPA and SEO.

Integrity Mortgage and Financial Services, Lake Worth, FL                                               

Sales Representative and Marketing Manager

·       Implemented online and offline marketing plans to increase exposure of firm to referral sources throughout Palm Beach County, including Realtors, financial planners and commercial banks.

·       Developed lead generating websites to increase the effectiveness of our marketing campaigns, database management and CRM strategies.

·       Responsible for managing and training new loan officers on all aspects of the loan process, from marketing for new clients, to working directly with our lenders and generating referrals.

·       Co-Founder and President of the Lake Worth Chamber Referral Group.

Education

James Madison University, School of Business, Harrisonburg, VA

·       BS, Marketing Information Systems, Concentration: eCommerce and Database Management

Bond University, Queensland, Australia

·       International Business, Marketing and Advertising    

 

TECHNICAL EXPERTISE

·       Social Media, Networking and Blog Platforms (LinkedIn, Google+, Twitter, Facebook, WordPress, Digg, Tumblr)

·       Google AdWords Certified (Pay Per Click, Analytics, Optimization)

·       Microsoft Office Suite (Word, Excel, PowerPoint, Access) Mac Software iWork (Pages, Numbers, Keynote)

·       SalesForce CRM (SalesForce.com) and other OpenSource CRM Software Suites

Associations

·       Founder and President of the Aspen Triathlon Club

·       Member of The Aspen Young Professionals Association

·       Member of the Social Media Club of Philadelphia

·       Volunteer, Mentor and Event Operations Coordinator, Urban Youth Impact

·       Member and Fundraiser for "Team in Training", Leukemia Lymphoma Society

Education
  • James Madison University
  • Malvern Prep
Basic Information
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Other names
Chris Field, Christopher Field
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