I completely disagree with this article. On the basis that Google Reader got it right. The Ads were unobtrusive, it was simple and lightweight. I have not found one reader (i.e. feedly and all the rest) that can even come close to the simplicity and usability of Google Reader. I am sorry and yes, I am one of the bitter ones, but while other companies have tried to rush to the rescue, they have also rushed with dollar signs in their eyes.