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Chris Corak
Works at Sitewire
Attended W. P. Carey School of Business
Lives in Tempe
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Chris Corak

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Great news, Google now supports JSON-LD for Product and Reviews structured markup for rich snippets!  This is great news for developers (and for anyone else trying to get movement in their organization to adopt structured markup) as implementing markup in the <head> of a page is typically much easier than implementing in-line within <body> copy. Should cut down on development time and still leave us with the perks of rich snippets (and hopefully additional visibility).
Google now supports JSON-LD for the generation of review and product rich snippets, types previously requiring microdata or RDFa markup.
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Chris Corak

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Holy crap Neil, that is so awesome! Such a trip to hear a ukulele-friendly version of such a dissonant song. You are the man! And speaking of being the man, you sing so easy and so well. Your voice sounds great. Thank you Neil :)

Chris Corak
moderator

Cutting Edge & Current Trends  - 
 
Fonts, a factor commonly overlooked in conversion optimization

Would you have thought changing font and spacing could lead to a 133% improvement in conversion rates? Well it's true, according to a study. The article references how strategic changes in fonts and typography can significantly improve user experience metrics which in turn affect conversion rates.

I believe the most important takeaway from the article is the need for testing. We may have all made smart strategic decisions on what fonts we chose to represent our brands, but have we used experience metrics to confirm our decisions were correct? When was the last time you tested slight modifications to your font? 
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Chris Corak
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Cutting Edge & Current Trends  - 
 
Search Metrics Shows No Ranking Boost for HTTPS
Google announced last month that it would give a small ranking boost to HTTPS (secure) URLs over HTTP (non secure). Since then many site owners have been migrating their sites to HTTPS. Now that a few weeks have gone by, Search Metrics set out to see how much of a ranking boost HTTPS domains are seeing. Their conclusion, there is no ranking benefit!

Google's Matt Cutts has been personally recommending HTTPS for some time now. And Google itself is. Because there is no immediate ranking benefit, it does not appear to be worth your efforts to migrate your site in the short term. I'm assuming Google will give us some kind of incentive to in the long term and that incorporating HTTPS in your next build will be worth our time.
In August 2014, Google announced that they would give a small ranking boost to HTTPS with the new HTTPS ranking factor. Now that it is a few weeks later, m
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Chris Corak

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Thanks for the sum up +jennifer slegg.

I particularly find the part about reputation interesting. If you have a poor reputation, you cannot be considered "High" quality. No matter how good you site / content is.
Google has completely rewritten the Quality Ratings Guideline, the resource that their team of quality raters uses to rate websites for Google. This one is a brand new version, rewritten from the ground up, so it isn’t just a refresh of the old one (and most doesn’t even resemble any of the old Guidelines that …
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Chris Corak
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Disruptive Strategies  - 
 
So you're telling me my visibility in Google has an effect on my stock price?

Yes! Google rolled out Panda 4.0 on May 20th (a significant revision to the quality content component of its algorithm). Since its release, significant brands have seen dramatic shifts in search visibilty. In the case of RetailMeNot, the loss in visibility is actually a cause for a decline in stock value. Since Panda 4.0 came out, their stock has dropped 22%!  

Are investors / analysts overreacting to their loss in search visibility? Or is organic search this crucial to their business model? It's an interesting time none the less. Worlds of SEO and financial analysis are colliding. What's next, link portfolios within stock portfolios? As weird as that sounds, it does make sense. The future will be interesting.
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In most cases (like Ebay or cheapflights.com...), the loss in search visibility is likely just a contributing factor. But in the case of RetailMeNot, it appears to be a definite cause (mentioned on earning calls, evaluated by financial analysts).

One other interesting thing I forgot to mention is that Google is an investor in RetailMeNot. It is actually comforting to see them not showing bias to where their money is. Kind of cool.
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Chris Corak

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This is a great article explaining the ins and outs of using json-ld markup for local businesses. Markup allows you to more accurately describe the subject matter of your content to search engines. I've been really excited lately at the possibilities that extensions bring to markup (more specific markup types allowing you to expand on relevance). A couple of good extension tips for local businesses.
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Chris Corak

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GETTING LOCAL KEYWORD RESEARCH AND ON-PAGE OPTIMIZATION RIGHT

Excited to see Mary Bowling talk about using local keyword data to inform information architecture and on-page optimization! #localup #localsearch #localupadvanced   #moz  
http://moz.com/localup
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Chris Corak
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Cutting Edge & Current Trends  - 
 
The Hot New Way to Boost Your Online Marketing, Offline?

The article shows how mixing key offline strategies with your online approach can help drive ROI at scale. While spend, rightfully so, continues to shift to digital, here's why bigger brands should not completely ignore the master channel.
Think offline marketing is dead? Learn how digital marketers are using TV, direct mail and other offline channels in conjunction with their online efforts.
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Chris Corak
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Cutting Edge & Current Trends  - 
 
Google Pigeon, Major Local Search Algo Change Last Friday

The algorithm change does not appear to be spam related, instead just focused on local search results. It appears as though Google is trying to update its local algo to be as sophisticated as its standard web search algo, ensuring the local algo conforms to the same hundreds of ranking factors as the web search algorithm.

As part of the update, you'll notice changes in what keywords trigger the 7 pack (among other changes). Some that triggered the pack before may not now. Others that didn't trigger the pack, may now. Google hasn't reported what % of search results have changed, but it's expected to be one of the bigger local updates in the past several years.

Here's an update since Friday: http://www.seroundtable.com/google-pigeon-update-18909.html
Last night, Google pushed out a new and major local search ranking algorithm change. I broke the story at Search Engine Land where Google provided details for me on this update.Note: Later we named t
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Chris Corak
moderator

Cutting Edge & Current Trends  - 
 
New report shows exactly how much engagement has plummeted on Facebook

Though brands have been increasing their content posted on Facebook by 20%, total engagement from the top 10 most-followed brands on Facebook has declined 40% year-over-year.

The new report from +Simply Measured proves that despite efforts to stimulate engagement naturally, the only way to increase engagement / awareness on Facebook sadly appears to be through paid means.
According to a new report from Simply Measured, the total engagement for the top 10 most-followed brands on Facebook has declined 40 percent year-over-year—even as brands have increased the amount of content they're posting by 20.1 percent.
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Emily Fernau's profile photoKim Hand's profile photoChris Corak's profile photo
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I think it's important to note however that the increased number of posts is a reaction to the dramatic loss in organic visibility, not the other way around.
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Chris Corak
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Cutting Edge & Current Trends  - 
 
Yelp Allows  Short Video Reviews

In a similar way that Yelp allows its mobile app users to upload photos, its now allowing users to upload 3 -12 second video reviews. Yelp is rolling this feature out first to its elite users in June before rolling it out to everyone else. 
A fun new feature from Yelp will let you capture the ambiance of your favorite restaurant.
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This seems great for high quality restaurants, and horrifying for low quality restaurants. I don't think it will be long until someone posts a video of an employee doing something disgusting.
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Education
  • W. P. Carey School of Business
    Business Marketing, 1996 - 2000
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SEO, Music and Guitar Nerd.
Work
Occupation
Director of Search Strategy
Employment
  • Sitewire
    Director of Search Strategy, 1999 - present
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Tempe
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Chris Corak's +1's are the things they like, agree with, or want to recommend.
Google Now Supports JSON-LD for Product and Review Rich Snippets
www.seoskeptic.com

Google now supports JSON-LD for the generation of review and product rich snippets, types previously requiring microdata or RDFa markup.

Tracking Semantic SEO with Google Analytics
www.analyticspros.com

How tracking semantic SEO with Google Analytics and Tealium can help marketers with content analysis.

Hacking Keyword Targeting by Serving Interest-Based Searches - Whiteboar...
moz.com

Keywords that lead directly to conversions are sometimes in short supply, but tapping into your audience's other interests can bring unexpec

Technical Site Audit Checklist: 2015 Edition
moz.com

Back in 2011, I wrote a a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompass

Teach Google About Your Entities by Using Topical Hubs - Whiteboard Friday
moz.com

We don't need to create heaps of pages to target long-tail keywords. In today's Whiteboard Friday, Moz associate (and long-time community me

The Month Google Shook the SERPs
moz.com

In the month between June 28th and July 28th, Google made four major changes: (1) dropping authorship photos, (2) doubling In-depth, (3) rem

Modern SEO: Integrating Programs for Success - A Farmers Insurance ...
www.slideshare.net

How a national insurance company is building its brand, and improving its bottom line, through an integrated, content strategy and user expe

After a Link-Based Penalty is Removed, Will Your Traffic Increase?
moz.com

Have you had a manual unnatural links penalty removed? Have you done a thorough Penguin link cleanup? Here's what you can expect to see in r

How to Completely Ruin (or Save) Your Website with Redirects
moz.com

Have you ever redirected a page hoping to see a boost in rankings, but nothing happened? Or worse, traffic actually went down? When done rig

Must-Have Social Meta Tags for Twitter, Google+, Facebook and More
moz.com

By including social metadata in all new pieces of content that we publish, we can optimize how that content appears on social networks. Thum

How to Survive the Google Tornado. Winning the Future of Search and SEO....
moz.com

Watch the Moz webinar on How to Survive the Google Tornado. Winning the Future of Search and SEO. from February 11, 2014.

PageSpeed Insights
developers.google.com

Web Performance. Learn more about web performance tools at Google, including browser extensions and APIs for Insights, PageSpeed Service, an

Donkey Cutts: SEO The Game - PLAY FREE
www.netvouchercodes.co.uk

Play SEO The Game and race to the top of the SERPS avoiding Pandas &amp; Penguins along the way!

Dissecting Google Penguin 2.1: What Factors Mattered? [Study]
searchenginewatch.com

SEO data platform MathSight used its reverse engineering process to give clues into what factors Penguin 2.1 was targeting. This data builds

Fancy Pets is a great place! They take great care of our dog, Gumby. Wouldn't take him to another groomer. They take special care with grooming instructions. Most recently Gumby came out looking like a million bucks. The most handsome he's ever looked. Nails, bath, cut, glands expressed... All for $40. More than a fair deal. Highly recommended.
Public - 6 months ago
reviewed 6 months ago
Came within 2 hours of me calling. Russ was great and secured our area quickly. In and out with a 90 day guarantee. I would call them again and recommend to others , though hopefully I won't need to call again ;)
Public - 7 months ago
reviewed 7 months ago
It's a fun little course. Cool neighborhood. Most of the course is pretty straight forward. There is one really amazing water hole (emulating an island green)! You'll want a second chance. Just wish it was a little cheaper for what it is.
Public - a year ago
reviewed a year ago
Love the thin crust pizza. And they always have Stone beers on tap. My favorite!
Public - 2 years ago
reviewed 2 years ago
27 reviews
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Mirage installed our quartz kitchen countertops. Countertops look beautiful! Mirage did a great job and was very easy to work with. Quick turnaround time on an estimate. Competitive pricing. Very reliable throughout the entire process. Don't hesitate to use them.
Public - 8 months ago
reviewed 8 months ago
Favorite Mexican food restaurant in Tempe. The "Charro Completo" or "Gollo Burritos" are great! And hey, you're in Arizona, while you're at it, add a cheese crisp.
Public - a year ago
reviewed a year ago
Public - 3 years ago
reviewed 3 years ago