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Chris Corak
Works at Sitewire
Lives in Tempe
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Chris Corak
moderator

Bleeding Edge  - 
 
Google+ +Post Ads are now open to brands with over 1,000 followers

Google released its social ad unit yesterday. The Google+ ad unit is similar to Facebook's Promoted Posts or Twitter's Promoted Tweets, but with one key difference: Distribution.  Rather than risk littering Google+ with advertisements, Google is first choosing to distribute its ads across its display network.

The ad unit will be great for Google+, spreading the word to those unfamiliar users and increasing engagement for those that are familiar. The unit is also great for brands to help further their organic growth of G+. The true test will be relevance. Will users be likely to engage with a social ad unit outside of that social environment? Or will targeting ensure absolute relevance?
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Chris Corak's profile photoJackie Smith's profile photoJohn Ward's profile photo
3 comments
 
Thanks +John Ward! Much appreciated. I too am happy Google's first instinct wasn't to clutter G+. I'm not totally writing it off that Google won't someday place ads in network, but I love the initial intentions of trying not to.
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Testing, testing... how fast will Google index this URL based on sharing within G+ ?
 
Running another test. If you'd like to help out, that's great, but you can also feel free to ignore this :-)

http://moz.com/rand/enchiridion-hoypoloi/ - I'm trying to test indexing speed and whether a Google+ share can get something indexed all by itself (and how long that takes). Yesterday I tested on Twitter and the URL took a little over 12 hours to get indexed (and I can't be sure it came directly through Twitter). Will be interesting to see what happens with G+.

Please DON'T share this URL anywhere but on G+ - no URL shorteners, no other social media, no links, etc. Thank you!
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Chris Corak
moderator

Disruptive Strategies  - 
 
Soon You Can Buy Neilsen Ratings on YouTube

In attempt to draw money away from traditional television advertising dollars, YouTube plans to guarantee ad space for advertisers that agree to buy time in advance on top performing channels.
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Emily Voris's profile photoCecelia Bustamante's profile photoEvo Terra's profile photo
3 comments
 
Good point, +Emily Voris! With so many people cutting back on their cable/TV and relying on online video, shifting focus toward the digital space seems like a no-brainer. Personally, I've been cable-free for a couple months now and have spent a lot more time on YouTube than in the past. 
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Chris Corak

Shared publicly  - 
 
Hey +Melissa Corak ,

Look it's another desert corgi! We need some action shots like this for Gumby.
 
This is my bratty little Corgi Harry.  He thinks he is the king, and he's probably right.  I also have a Corgi-Beagle mix (a Corgle) named Lucy.
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Chris Corak
moderator

Bleeding Edge  - 
 
Most Important Search Updates from SMX

See what the biggest takeaways were from SMX last week (a top Search conference) in this action-packed 10 minute video from +Barry Schwartz.  I believe the most impactful are:

1. Guilty by Association: If a site is spammy and gets a manual action, other sites by the same "owner" can be penalized. 

2. Updated on [not provided]: Matt Cutts recognizes that it is illogical that Google secures users' privacy for organic search but not for paid. Some speculate that Google will eventually move to secure (hide) keyword data in paid search as well.

3. Yandex NOT Depending on Links: Rather than continue the battle against link spam, Yandex (Russian search engine) decides to remove links from its algorithm altogether! Google tried this recently and confirmed the quality of its search results declined without links in the equation. But interesting that multiple search engines are considering throwing in the towel on links.
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Chris Corak's profile photoEmily Voris's profile photoChristy Cole's profile photo
3 comments
 
I hope it all comes back and when it does we can have a nerd party and watch rand write all over his whiteboard. I really do think they need to find a way to address certain privacy concerns while still feeding in the keyword information. I kinda liked Search Engine Land's theory about secure servers. 
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Chris Corak
moderator

Bleeding Edge  - 
 
When does too many options negatively impact conversion rates? [case studies]

We all want to maximize conversion rates, but we must be delicate with the amount of options we present to users without overwhelming them with choice.

Once particularly interesting focus of the article is the balance of social integration and conversion rate. Yes, we want users to share our content, but we don't want it to distract from the main outcome of the site.

1.) Understand what page types in your domain should have social integration. Not all should.

2.) Know your audience. What types of platforms does your audience use most. You don't need sharing icons for ALL channels, just the ones your audience is most likely to engage with.
The psychology of choice is more complicated than you think. These case studies show that when it comes to conversion rate optimization, less is often more.
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Jackie Smith's profile photo
 
I'll speak for +Emily Voris. Keep it simple.
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Chris Corak
moderator

Bleeding Edge  - 
 
Does social impact SEO?

+AJ Kohn says, yes, but in a different way than you might image. Social engagement is not a ranking factor (for those not signed in to Google). But a strong social presence that generates impressions to influencers or "creators" most definitely can affect SEO. Creators are the type of audience that will link to you, which is a ranking factor. Makes perfect sense.

One thing I think is missing is the power of personalized search. Yes, social signals are not literal ranking factors for logged out users, but my social circles definitely affect my results when logged in (rank and appearance). I'd love to see Google traffic levels (percentages) originating from socially influenced personalized results.
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Chris Corak
moderator

Bleeding Edge  - 
 
New YouTube Content Creation Guide

YouTube released a new version of its "Content Creation Strategy" playbook. The 100 page guide is reportedly more comprehensive than previous versions, providing deeper coverage on paid media, social amplification strategies and tracking tools.
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Cecelia Bustamante's profile photoEvo Terra's profile photoKim Hand's profile photoRyan Gudmundson's profile photo
6 comments
 
This sounds like a great resource for smaller brands to take advantage of when creating YouTube content. Even if their pockets don't go as deep as larger brands, at least they have an in-depth guide on how to make great content. 
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Chris Corak
moderator

Cowardly Marketing  - 
 
Has Google Gone too Far with its Latest Guest Blog Penalty?

We all understand Google's intentions in penalizing against spammy guest blogging (creating low quality posts on external sites with the intent of linking back to yourself). Google has taken a hard stance on guest blogging lately (Matt Cutts publishing videos posts warning marketers against guest blogging, Google penalizing large guest blog networks). In its latest penalty, many fear that Google may have taken this too far. 

Doc Sheldon's (a respected SEO and marketer) entire website was penalized because of one guest blog post he created a year ago. The post itself wasn't the highest quality post, but I definitely don't believe it was 100% off topic or spam. Regardless of your intent with guest blogging, we all need to be extremely cautious about how Google may perceive your intent. You could be the next victim.
Google made it clear earlier this year that those doing guest posts “for SEO purposes” might be subject to penalties. But the latest chapter in its war on guest posts feels a bit crazy: an entire site put into Google’s penalty box because of a single guest post that Google didn’t like. Your Entire Site […]
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Emily Voris's profile photoEvo Terra's profile photolibbie miller's profile photoRyan Gudmundson's profile photo
5 comments
 
+Emily Voris External links (links from other people's sites) are valuable and give your site the power to rank well. Historically, spammers like guest blogging because by definition you can create a post on someone else's site and link back to yourself. The link itself seems insignificant, but could have been the sole purpose of writing the post - at least Google's viewing it that way. Google wants us to write posts with the intent to create a good post, not with the intent to gain a link.
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Proud of our Sun Devils for making the tournament this year!  It was a tough way to lose, but still a great competitive game. That's as much as I can ask for. Here's a pic of my little Sun Devil showing his support last night.
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In his circles
268 people
Have him in circles
227 people
Bret Giles's profile photo
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Daniel Spiegel's profile photo
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  • Sitewire
    Senior Strategist, 1999 - present
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SEO, Digital Strategy, Music and Guitar Nerd.
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Tempe
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Love the thin crust pizza. And they always have Stone beers on tap. My favorite!
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reviewed 9 months ago
Hands down, the best place to see a show in Arizona. New. Clean. Not a black rectangle that smells like a bowling alley. You can eat dinner there too, good food.
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My average coffee maker at home makes better coffee. Sorry guys.
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2 Piece chicken meal for under $4. Comes with the famous red chicken, tortilla and beans. The beans are simple but extremely tasty. Best bang for your buck in the area.
Food: ExcellentDecor: Very goodService: Excellent
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