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Chris Corak
Works at Sitewire
Attended W. P. Carey School of Business
Lives in Tempe
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Chris Corak

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Holy crap Neil, that is so awesome! Such a trip to hear a ukulele-friendly version of such a dissonant song. You are the man! And speaking of being the man, you sing so easy and so well. Your voice sounds great. Thank you Neil :)
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Chris Corak
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Cutting Edge & Current Trends  - 
 
Fonts, a factor commonly overlooked in conversion optimization

Would you have thought changing font and spacing could lead to a 133% improvement in conversion rates? Well it's true, according to a study. The article references how strategic changes in fonts and typography can significantly improve user experience metrics which in turn affect conversion rates.

I believe the most important takeaway from the article is the need for testing. We may have all made smart strategic decisions on what fonts we chose to represent our brands, but have we used experience metrics to confirm our decisions were correct? When was the last time you tested slight modifications to your font? 
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Chris Corak
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Cutting Edge & Current Trends  - 
 
Search Metrics Shows No Ranking Boost for HTTPS
Google announced last month that it would give a small ranking boost to HTTPS (secure) URLs over HTTP (non secure). Since then many site owners have been migrating their sites to HTTPS. Now that a few weeks have gone by, Search Metrics set out to see how much of a ranking boost HTTPS domains are seeing. Their conclusion, there is no ranking benefit!

Google's Matt Cutts has been personally recommending HTTPS for some time now. And Google itself is. Because there is no immediate ranking benefit, it does not appear to be worth your efforts to migrate your site in the short term. I'm assuming Google will give us some kind of incentive to in the long term and that incorporating HTTPS in your next build will be worth our time.
In August 2014, Google announced that they would give a small ranking boost to HTTPS with the new HTTPS ranking factor. Now that it is a few weeks later, m
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Thanks for the sum up +jennifer slegg.

I particularly find the part about reputation interesting. If you have a poor reputation, you cannot be considered "High" quality. No matter how good you site / content is.
Google has completely rewritten the Quality Ratings Guideline, the resource that their team of quality raters uses to rate websites for Google. This one is a brand new version, rewritten from the ground up, so it isn’t just a refresh of the old one (and most doesn’t even resemble any of the old Guidelines that …
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Chris Corak
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Disruptive Strategies  - 
 
So you're telling me my visibility in Google has an effect on my stock price?

Yes! Google rolled out Panda 4.0 on May 20th (a significant revision to the quality content component of its algorithm). Since its release, significant brands have seen dramatic shifts in search visibilty. In the case of RetailMeNot, the loss in visibility is actually a cause for a decline in stock value. Since Panda 4.0 came out, their stock has dropped 22%!  

Are investors / analysts overreacting to their loss in search visibility? Or is organic search this crucial to their business model? It's an interesting time none the less. Worlds of SEO and financial analysis are colliding. What's next, link portfolios within stock portfolios? As weird as that sounds, it does make sense. The future will be interesting.
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In most cases (like Ebay or cheapflights.com...), the loss in search visibility is likely just a contributing factor. But in the case of RetailMeNot, it appears to be a definite cause (mentioned on earning calls, evaluated by financial analysts).

One other interesting thing I forgot to mention is that Google is an investor in RetailMeNot. It is actually comforting to see them not showing bias to where their money is. Kind of cool.
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Chris Corak
moderator

Cutting Edge & Current Trends  - 
 
Google's stirring the pot again, Panda 4.0

Yesterday Google announced two algo changes: 1.) Payday Loan 2.0 (a spam fighting update) that rolled out this past weekend and 2.) Panda 4.0 (relevant to quality content). The Panda update is not a typical rolling update (data refresh). It's presumed to be  significant, affecting 7.5% of all English-based searches.

Search communities have noticed significant swings in visibility over the past weekend. The timing of the fluctuation seems relevant to the Payday Loan update, but most speculate that the fluctuation was caused by Panda -- though +Matt Cutts reports  Panda was released yesterday.

Regardless of timing, things are changing and people will be talking about Panda 4.0 for weeks to come. In this article, +Pete Meyers shows us that Ebay was one of the sites that was likely majorly affected by Panda.

Search Metrics is also reporting significant losses in visibility - http://blog.searchmetrics.com/us/2014/05/21/panda-update-4-0-winners-and-losers-google-usa/ for large businesses. Most of the sites on the list appear to be content aggregation sites with little original content. Sites include:

ask.com> – 50%
ebay.com> – 33%
biography.com> – 33%
retailmenot.com> – 33%
starpulse.com> – 50%
history.com> – 33%
isitdownrightnow.com> – 50%
aceshowbiz.com> – 75%
examiner.com> – 50%
yellowpages.com> – 20%
yourtango.com> – 75%
dealcatcher.com> – 50%
livescience.com> – 50%
webopedia.com> – 50%
xmarks.com> – 50%
simplyrecipes.com> – 33%
siteslike.com> – 50%
digitaltrends.com> – 50%
health.com> – 50%
spoonful.com> – 75%
songkick.com> – 75%
realsimple.com> – 33%
appbrain.com> – 33%
thehollywoodgossip.com> – 50%
dealspl.us> – 33%
techtarget.com> – 33%
gossipcop.com> – 50%
rd.com> – 75%
chow.com> – 33%
doxo.com> – 50%
heavy.com> – 50%
csmonitor.com> – 33%
toptenreviews.com> – 20%
parenting.com> – 50%
globalpost.com> – 75%
espnfc.com> – 50%
serviceguidance.com> – 50%
mnn.com> – 75%
mystore411.com> – 50%
urlm.co> – 33%
delish.com> – 50%
healthcentral.com> – 33%
whatscookingamerica.net> – 50%
columbia.edu> – 20%
songlyrics.com> – 20%
internetslang.com> – 33%
ibiblio.org> – 50%
webutation.info> – 50%
cheapflights.com> – 33%
mybanktracker.com> – 50%

These sites likely have at least one thing in common, their content doesn't offer unique value. That's something we all need to ask ourselves to keep our business and search visibility future proof. Is our value unique? 
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Chris Corak

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GETTING LOCAL KEYWORD RESEARCH AND ON-PAGE OPTIMIZATION RIGHT

Excited to see Mary Bowling talk about using local keyword data to inform information architecture and on-page optimization! #localup #localsearch #localupadvanced   #moz  
http://moz.com/localup
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Chris Corak
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Cutting Edge & Current Trends  - 
 
The Hot New Way to Boost Your Online Marketing, Offline?

The article shows how mixing key offline strategies with your online approach can help drive ROI at scale. While spend, rightfully so, continues to shift to digital, here's why bigger brands should not completely ignore the master channel.
Think offline marketing is dead? Learn how digital marketers are using TV, direct mail and other offline channels in conjunction with their online efforts.
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Chris Corak
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Cutting Edge & Current Trends  - 
 
Google Pigeon, Major Local Search Algo Change Last Friday

The algorithm change does not appear to be spam related, instead just focused on local search results. It appears as though Google is trying to update its local algo to be as sophisticated as its standard web search algo, ensuring the local algo conforms to the same hundreds of ranking factors as the web search algorithm.

As part of the update, you'll notice changes in what keywords trigger the 7 pack (among other changes). Some that triggered the pack before may not now. Others that didn't trigger the pack, may now. Google hasn't reported what % of search results have changed, but it's expected to be one of the bigger local updates in the past several years.

Here's an update since Friday: http://www.seroundtable.com/google-pigeon-update-18909.html
Last night, Google pushed out a new and major local search ranking algorithm change. I broke the story at Search Engine Land where Google provided details for me on this update.Note: Later we named t
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Chris Corak
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Cutting Edge & Current Trends  - 
 
New report shows exactly how much engagement has plummeted on Facebook

Though brands have been increasing their content posted on Facebook by 20%, total engagement from the top 10 most-followed brands on Facebook has declined 40% year-over-year.

The new report from +Simply Measured proves that despite efforts to stimulate engagement naturally, the only way to increase engagement / awareness on Facebook sadly appears to be through paid means.
According to a new report from Simply Measured, the total engagement for the top 10 most-followed brands on Facebook has declined 40 percent year-over-year—even as brands have increased the amount of content they're posting by 20.1 percent.
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I think it's important to note however that the increased number of posts is a reaction to the dramatic loss in organic visibility, not the other way around.
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Cutting Edge & Current Trends  - 
 
Yelp Allows  Short Video Reviews

In a similar way that Yelp allows its mobile app users to upload photos, its now allowing users to upload 3 -12 second video reviews. Yelp is rolling this feature out first to its elite users in June before rolling it out to everyone else. 
A fun new feature from Yelp will let you capture the ambiance of your favorite restaurant.
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This seems great for high quality restaurants, and horrifying for low quality restaurants. I don't think it will be long until someone posts a video of an employee doing something disgusting.
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Chris Corak
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Cutting Edge & Current Trends  - 
 
Is Your Email Design Template Responsive?

Well it should be. According to this study, 2/3 of emails are now opened by mobile phones and tablets. Desktop open rates continue to decline and are now a minority.
According to Movable Ink’s Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now represents a minority of all email opens. In addition, the tablet share of email opens continues to grow. Movable Ink said that 66 percent of emails were opened on either a smartphone (47.2 percent) or tablet (18.5 […]
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This is key information. Hopefully it will force brands to think not only of the design of their email newsletters, but how much content they include.
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In his circles
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Work
Occupation
Senior Strategist
Employment
  • Sitewire
    Senior Strategist, 1999 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
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Tempe
Previously
Story
Tagline
SEO, Digital Strategy, Music and Guitar Nerd.
Education
  • W. P. Carey School of Business
    Business Marketing, 1996 - 2000
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Chris Corak's +1's are the things they like, agree with, or want to recommend.
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The Month Google Shook the SERPs
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How to Completely Ruin (or Save) Your Website with Redirects
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Must-Have Social Meta Tags for Twitter, Google+, Facebook and More
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How to Survive the Google Tornado. Winning the Future of Search and SEO....
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Watch the Moz webinar on How to Survive the Google Tornado. Winning the Future of Search and SEO. from February 11, 2014.

PageSpeed Insights
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Play SEO The Game and race to the top of the SERPS avoiding Pandas & Penguins along the way!

Dissecting Google Penguin 2.1: What Factors Mattered? [Study]
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SEO data platform MathSight used its reverse engineering process to give clues into what factors Penguin 2.1 was targeting. This data builds

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The Next Domain Gold Rush: What You Need to Know
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Late last year, a swath of new TLDs went on sale for a cool $185K each. What you might not know is that many of those TLDs are about to be r

Where Do You See Local Search in 2014? 26 Experts Weigh In
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How To Leave Anonymous Business Reviews In Google+
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Nielsen To Include Web And Mobile Viewing In TV Ratings
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To capture the changing video viewing habits and options available to consumers, Nielsen announced today it will add digital video consumpti

It's a fun little course. Cool neighborhood. Most of the course is pretty straight forward. There is one really amazing water hole (emulating an island green)! You'll want a second chance. Just wish it was a little cheaper for what it is.
Public - 4 months ago
reviewed 4 months ago
Favorite Mexican food restaurant in Tempe. The "Charro Completo" or "Gollo Burritos" are great! And hey, you're in Arizona, while you're at it, add a cheese crisp.
Public - 9 months ago
reviewed 9 months ago
Public - 2 years ago
reviewed 2 years ago
Hands down, the best place to see a show in Arizona. New. Clean. Not a black rectangle that smells like a bowling alley. You can eat dinner there too, good food.
Public - 3 years ago
reviewed 3 years ago
25 reviews
Map
Map
Map
Love the thin crust pizza. And they always have Stone beers on tap. My favorite!
Public - a year ago
reviewed a year ago
2 Piece chicken meal for under $4. Comes with the famous red chicken, tortilla and beans. The beans are simple but extremely tasty. Best bang for your buck in the area.
Food: ExcellentDecor: Very GoodService: Excellent
Public - 3 years ago
reviewed 3 years ago
Public - 3 years ago
reviewed 3 years ago