It's still hard to say exactly where things are headed, but I have an idea or two and I if I'm right it's going to be great! Having two premium motorcycle brands such as Indian and Victory gives Polaris a lot of flexibility in how they market each. I see Victory emerging as a brand that will offer new, exciting high performance designs and types that will be a departure from the classic cruiser and touring platforms being offered today. The Cross is no doubt their number one seller so it isn't going anywhere. In the case of the Magnum, I think Vic took a look at what many guys were doing to their Cross bikes once they got them and decided to offer a factory customized version. To call it a "new" bike is a bit deceiving, but It seems like they are doing pretty well with it. The Vision on the other hand is where things get a little Gray
Nobody can say what is in store for this machine, and Vic is being particularly coy about it, which frankly I find a bit irritating. Are they going to come with a new Vision? Are they going to kill it off? My own speculation on this is that the VIsion as we know it today ends in 2017, whether it be an all-new Vision or an all-new from the ground up deluxe touring machine with features and technology never before seen on a Victory. Will I trade my 2014 Vision for whatever? Depends on what it is!
And there WILL be an electric introduced into the line-up, possibly as early as 2016. Maybe a second in the form of a sport bike. And Project 156? Yes, that was a racing prototype, but look for some interesting new models to come from that project as well, and this is where we see the non-cruiser stablemates start to emerge.
With Indian planted and doing well, Victory is perfectly positioned to push the boundaries and expand the product line. First things first, though... Let's see what they roll out at Sturgis! That could set the tone, so stay tuned.