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Chris Butterworth
Works at Dejan
Attended University of Aberdeen
Lives in Melbourne
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Chris Butterworth

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Cheeky.
 
1,760,816 Organic Views and Counting

This PPC ad from Samsung made the homepage of Reddit today: http://www.reddit.com/r/funny/comments/345hrk/nice_try_samsung/

Great example of how a creative ad can drive earned media and organic visibility.
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Chris Butterworth
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Share Your Setup?

I've been very conscious recently of the potential for chronic injury from desk work (I have terrible posture and my mouse hand is regularly stiff). Anyone got any opinions on the some of the best hardware for the job? Seats, screens keyboards, mice or anything else.

Since surfing the internet is my livelihood I'm willing to spend a bit of money on getting the right equipment. 

Photos welcome. 
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When I got my first job that demanded that I sit all day at a desk, within a few months I developed back pain. Eventually I developed a slipped disk and had to have surgery. The problem was I had no lumbar support. My doctor told me that whenever I sat down I would have to have good lumbar support or I would be back again for more surgery. He said to buy devices you could put on your chair if the chair didn't have good support. This happened in 2004 and thankfully, the lumbar supports I have used have kept me pain free.
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Chris Butterworth

Technical Audits  - 
 
Example of Rel="Prev/next" in the Wild

Can anyone point me in the direction of some large sites using Rel="Prev/Next". I'm talking  to a client about the best option for their case of pagination and need some examples to illustrate a point and better understand how Google treats these pages.

Thanks,
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Chris Butterworth's profile photoMark Marino's profile photoAndrew Shotland's profile photoJaimie Sirovich's profile photo
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+Andrew Shotland That makes sense.  Pagination will not consume much of your crawl priority, then.
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Chris Butterworth

General Tech Talk  - 
 
Opinions Wanted on E-Commerce CMS

I had a look through the old posts, but couldn't find anything on this. I have a client using Joomla, running Virtumart for ecommerce. The install is riddled with bugs, and between you and me, I don't like Joomla. 

They have several hundred products. My first thought was a move to Magento, but I'm aware this also has it's problems (not to mention the small nightmare of a site migration).

I'm interested to hear what people think. What are some good options? The client at this stage is looking to take their web business "to the next level". Whatever we install, it's likely we will be running a separate WordPress install alongside it for the blog. 

Or should I just stick with Joomla / Virtuemart and try and patch it up?

Thanks in advance.
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+Jaimie Sirovich it also depends on the complexity of the products themselves. Does he need composite products? Meaning, how does the inventory relate to different product options? Do these products need to be presented as simple products, or configurable products, or grouped products, or bundled products etc. Does the product option change SKU and counts as a different product in the inventory? 

BTW. Yes Magento can be slow on a very cheap server and yes it can be slow if you didn't set it up properly, but it can also be extremely fast if you know what you're doing with it. It has several different cashing mechanisms as well as indexers for a lot of stuff that's written in the database so it can be fast if you set it up correctly. I've seen Magento sites that take a lot of seconds to load and I've managed a lot of them that are actually very fast.

I'm not sure you can find a free platform that can do what Magento does and be faster at it actually. 
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Lucky me. I'm a meme now.
 
When Choosing an SEM...

The other day we posted a picture of +Chris Butterworth in our Melbourne Office (http://goo.gl/lwfpnt). Well, the guys in the Content Team couldn't leave it at that. Look what they came up with. 
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I was hoping to get some sleep, till I found this. 

2000 Free Classic MS-Dos games.

Brings back my childhood.
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It's Time to Put Your Hand in Your Pocket

I know I use the Wayback Machine on a pretty regular basis, and it's saved me a lot of time, work and stress before now. 

They're doing their donation drive at the moment, so what better time to donate?!
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Chris Butterworth

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Personalisation and CTR could have a big impact on rankings, but when it comes to content, most people seem to focus on links. 

This article reviews some of the evidence.
 
Content could increase rankings, even without links

Personalisation affects rankings, and there is strong evidence that click through rate does too. Content can play a role in influencing both of these, and yet there is still a fixation on links.

One of the most common challenges I face with clients is the pigeonholing of SEO into a narrow set of tasks, but the evidence suggest we should be thinking bigger when it comes to content than just looking at links.

by +Chris Butterworth 
Content could increase rankings, even without links. Personalisation affects rankings, and there is strong evidence that click through rate does too. Conte
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Great article Chris - a real eye-opener. 
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Chris Butterworth
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Discussion  - 
 
Recommend a Developer

Can anyone recommend a reliable developer for a WordPress/WooCommerce project that will involve database migration from Joomla/Virtumart. Will be using Theme Forest template. Obviously looking to keep it low cost (isn't everyone). Emphasis on reliable though. 
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Chris Butterworth's profile photoPerry Bernard's profile photoJohn Romaine's profile photoMatt Staton's profile photo
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No need for a referral fee.  Can you shoot me an email at matt@33mileradius.com so I have your email?
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Chris Butterworth
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Discussion  - 
 
Questionable Results

So there is a small attempt at a campaign on Facebook to remove the highlighted content shown in the result shown below. This is for Google UK:

https://www.google.co.uk/#q=vaccine+chemicals 

They are asking people to go to the feedback button below the highlighted section. 

For the sake of learning and just curious discussion, my questions are:

1 - Will this actually have any impact and will Google review this result?

2 - Do you think this could backfire and they might just promote the search "Vaccine Chemicals" in auto suggest.

3 - Does Google have any other process for dealing with these?

4 - The SEO in me was also curious whether optimising the Wikipedia page to include a section on "Vaccine Chemicals" would work to replace this.  
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David Iwanow's profile photoJames Norquay's profile photoChris Butterworth's profile photoMaja Jovancevic's profile photo
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This result is number 4: University of Oxford, Oxford vaccine group, Vaccine knowledge project. http://www.ovg.ox.ac.uk/vaccine-ingredients and is definitely more UK, credible and I have no idea why it wasn't chosen
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I can't improve on +John Mueller's explanation below, so I wont. 

"Have you noticed our new feature in the Knowledge Graph in the past weeks? You can now add your or your company’s social profile information to your Knowledge Graph entry by using structured data markup on your official website!

Currently, you can specify the following social profiles:
- Facebook
- Twitter
- Google+
- Instagram
- YouTube
- LinkedIn
- Myspace

To learn more about how to implement the structured markup, see our developers' documentation at https://developers.google.com/webmasters/structured-data/customize/social-profiles "
 
New: Specify your social profiles to Google

Have you noticed our new feature in the Knowledge Graph in the past weeks? You can now add your or your company’s social profile information to your Knowledge Graph entry by using structured data markup on your official website!

Currently, you can specify the following social profiles:
- Facebook
- Twitter
- Google+
- Instagram
- YouTube
- LinkedIn
- Myspace

To learn more about how to implement the structured markup, see our developers' documentation at https://developers.google.com/webmasters/structured-data/customize/social-profiles 
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Getting Link Value from PDFs

A great post from +Dan Petrovic outlining findings from tests with PDFs and Page Rank, with details on how to get the most value from your content. 
 
PDFs are black holes of link juice, but won't worry we have a fix for that.
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In his circles
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Mai tran's profile photo
Nicholas Zahra's profile photo
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Work
Occupation
Content Marketing Lead
Employment
  • Dejan
    Content Marketing Lead, 2014 - present
  • Dejan
    Content Strategist, 2014
  • Dejan
    Technical Consultant, 2012 - 2013
  • Dejan
    Intern, 2012 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Melbourne
Previously
Brisbane - Hawkshead, Cumbria - Aberdeen, Aberdeenshire
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Story
Tagline
Content Marketing Lead @ Dejan
Introduction
Chris Butterworth is a Content Marketing strategist currently working at Dejan's Melbourne office.

With a Masters in Organizational Management and a background in traditional marketing, Chris' interest in web design and coding lead him to Digital Marketing.

Chris currently focuses on finding ways businesses can develop their sites in a way which increases traffic and conversions to achieve business goals.
Education
  • University of Aberdeen
    MA Management Studies, 2005 - 2009
Basic Information
Gender
Male
Final price was under the what they quoted and they were clear about what was happening the whole way through. Got calls at each stage a decision had to be made that involved price. The place looks a bit rough, but very happy with the service and would use again.
Public - a month ago
reviewed a month ago
I hadn't been to the dentist in years and was a little anxious. It seems like dentistry has changed a lot in the last 10 years. The whole process was easy and painless. They were very friendly, reassuring and gentle. I can reccommend them highly.
Public - 7 months ago
reviewed 7 months ago
This place is awesome. Some of the best pizza I've tasted. Love to go here and have a pizza and a beer. Really relaxed place.
Public - a year ago
reviewed a year ago
The guys were on time, keen to get going and did the job in less than the time quoted. Really friendly as well. Definitely recommend them.
Public - 2 years ago
reviewed 2 years ago
10 reviews
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After moving down to Melbourne I was having persistent trouble with back pain. They did a great job at recommending an acupuncture treatment that helped with the problem. Really friendly and helpful.
Public - a year ago
reviewed a year ago
The food is slightly better than your average Chinese take away, but significantly more expensive. Service was acceptable but I find it extremely annoying to have plates taken away whilst people are still eating. If it all cost about 30% less this would be an "okay" review, but as it is, I'd say spend your money somewhere else.
Food: GoodDecor: Very GoodService: Poor - Fair
Public - 2 years ago
reviewed 2 years ago
I wasn't expecting a lot from this place but I was amazed with the standard of service and the room. I called to let them know I would be arriving late and the woman on the phone was lovely. When we got there they check us in quickly and chatted with us bit. We felt very welcome. I was surprised again when I got to the room, expecting something small and dingy to find that it was a generous size and absolutely spotless. The bathroom was clean and a really high standard of decor. If you're doing a road trip, this place is spot on. Easy to find, near by some convenient food places and a really easy check in and checkout process (just drop the key in a box). Would defiantly stay there again and recommend to a friend.
• • •
Quality: ExcellentFacilities: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago