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Chris Butterworth
Works at Reprise Media
Attended University of Aberdeen
Lives in Melbourne
1,781 followers|222,981 views
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Chris Butterworth

Algo Impacts / SERP Changes  - 
 
I'm stumped with a Google Maps issue and wondering if anyone has had any previous experience. 

The maps listing of a client has stopped showing for branded searches, though it can still be found if I include the brand and just part of the address. So far I have tried:

- Adding rel="publisher"
- Adding organisational schema
- Changing the URL of the listing to the homepage (was previously the contacts page)
- Editing the description and categories of the listing

It's had a couple of days to settle but still no change and the client is getting anxious. The disappearance coincides with the client giving access to a social media marketing and PPC agency, but I can't think of anything they could do to cause this to happen.

Any thoughts would be appreciated. Thanks.
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Chris Butterworth's profile photoNevyana Karakasheva's profile photo
7 comments
 
It looks like a penalty to me, with this lost branded search traffic, though it is interesting that the site rankings are not affected as well. Are the local page rankings for the industry kws gone too?

There could be another reason: a decrease in the number of citations that could be a result of a change in NAP, which will also lead to duplicate listings and total chaos for the company listing identity&rankings - but you said you've checked that one already.
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Chris Butterworth

Shared publicly  - 
 
Personalisation and CTR could have a big impact on rankings, but when it comes to content, most people seem to focus on links. 

This article reviews some of the evidence.
 
Content could increase rankings, even without links

Personalisation affects rankings, and there is strong evidence that click through rate does too. Content can play a role in influencing both of these, and yet there is still a fixation on links.

One of the most common challenges I face with clients is the pigeonholing of SEO into a narrow set of tasks, but the evidence suggest we should be thinking bigger when it comes to content than just looking at links.

by +Chris Butterworth 
Content could increase rankings, even without links. Personalisation affects rankings, and there is strong evidence that click through rate does too. Conte
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Peter Driessen's profile photoDamien Elsing's profile photo
2 comments
 
Great article Chris - a real eye-opener. 
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Recommend a Developer

Can anyone recommend a reliable developer for a WordPress/WooCommerce project that will involve database migration from Joomla/Virtumart. Will be using Theme Forest template. Obviously looking to keep it low cost (isn't everyone). Emphasis on reliable though. 
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Perry Bernard's profile photoJohn Romaine's profile photoMatt Staton's profile photo
13 comments
 
No need for a referral fee.  Can you shoot me an email at matt@33mileradius.com so I have your email?
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Questionable Results

So there is a small attempt at a campaign on Facebook to remove the highlighted content shown in the result shown below. This is for Google UK:

https://www.google.co.uk/#q=vaccine+chemicals 

They are asking people to go to the feedback button below the highlighted section. 

For the sake of learning and just curious discussion, my questions are:

1 - Will this actually have any impact and will Google review this result?

2 - Do you think this could backfire and they might just promote the search "Vaccine Chemicals" in auto suggest.

3 - Does Google have any other process for dealing with these?

4 - The SEO in me was also curious whether optimising the Wikipedia page to include a section on "Vaccine Chemicals" would work to replace this.  
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David Iwanow's profile photoJames Norquay's profile photoChris Butterworth's profile photoMaja Jovancevic's profile photo
10 comments
 
This result is number 4: University of Oxford, Oxford vaccine group, Vaccine knowledge project. http://www.ovg.ox.ac.uk/vaccine-ingredients and is definitely more UK, credible and I have no idea why it wasn't chosen
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Chris Butterworth

Shared publicly  - 
 
I can't improve on +John Mueller's explanation below, so I wont. 

"Have you noticed our new feature in the Knowledge Graph in the past weeks? You can now add your or your company’s social profile information to your Knowledge Graph entry by using structured data markup on your official website!

Currently, you can specify the following social profiles:
- Facebook
- Twitter
- Google+
- Instagram
- YouTube
- LinkedIn
- Myspace

To learn more about how to implement the structured markup, see our developers' documentation at https://developers.google.com/webmasters/structured-data/customize/social-profiles "
 
New: Specify your social profiles to Google

Have you noticed our new feature in the Knowledge Graph in the past weeks? You can now add your or your company’s social profile information to your Knowledge Graph entry by using structured data markup on your official website!

Currently, you can specify the following social profiles:
- Facebook
- Twitter
- Google+
- Instagram
- YouTube
- LinkedIn
- Myspace

To learn more about how to implement the structured markup, see our developers' documentation at https://developers.google.com/webmasters/structured-data/customize/social-profiles 
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Chris Butterworth

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Getting Link Value from PDFs

A great post from +Dan Petrovic outlining findings from tests with PDFs and Page Rank, with details on how to get the most value from your content. 
 
PDFs are black holes of link juice, but won't worry we have a fix for that.
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Chris Butterworth

Shared publicly  - 
 
Cheeky.
 
1,760,816 Organic Views and Counting

This PPC ad from Samsung made the homepage of Reddit today: http://www.reddit.com/r/funny/comments/345hrk/nice_try_samsung/

Great example of how a creative ad can drive earned media and organic visibility.
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Share Your Setup?

I've been very conscious recently of the potential for chronic injury from desk work (I have terrible posture and my mouse hand is regularly stiff). Anyone got any opinions on the some of the best hardware for the job? Seats, screens keyboards, mice or anything else.

Since surfing the internet is my livelihood I'm willing to spend a bit of money on getting the right equipment. 

Photos welcome. 
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Will Kennard's profile photoChris Butterworth's profile photoRandy Milanovic's profile photoKen Rohrer's profile photo
13 comments
 
When I got my first job that demanded that I sit all day at a desk, within a few months I developed back pain. Eventually I developed a slipped disk and had to have surgery. The problem was I had no lumbar support. My doctor told me that whenever I sat down I would have to have good lumbar support or I would be back again for more surgery. He said to buy devices you could put on your chair if the chair didn't have good support. This happened in 2004 and thankfully, the lumbar supports I have used have kept me pain free.
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Chris Butterworth

Technical Audits  - 
 
Example of Rel="Prev/next" in the Wild

Can anyone point me in the direction of some large sites using Rel="Prev/Next". I'm talking  to a client about the best option for their case of pagination and need some examples to illustrate a point and better understand how Google treats these pages.

Thanks,
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Mark Marino's profile photoAndrew Shotland's profile photoJaimie Sirovich's profile photo
11 comments
 
+Andrew Shotland That makes sense.  Pagination will not consume much of your crawl priority, then.
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Chris Butterworth

General Tech Talk  - 
 
Opinions Wanted on E-Commerce CMS

I had a look through the old posts, but couldn't find anything on this. I have a client using Joomla, running Virtumart for ecommerce. The install is riddled with bugs, and between you and me, I don't like Joomla. 

They have several hundred products. My first thought was a move to Magento, but I'm aware this also has it's problems (not to mention the small nightmare of a site migration).

I'm interested to hear what people think. What are some good options? The client at this stage is looking to take their web business "to the next level". Whatever we install, it's likely we will be running a separate WordPress install alongside it for the blog. 

Or should I just stick with Joomla / Virtuemart and try and patch it up?

Thanks in advance.
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Chris Butterworth's profile photoJaimie Sirovich's profile photoToni Anicic's profile photo
24 comments
 
+Jaimie Sirovich it also depends on the complexity of the products themselves. Does he need composite products? Meaning, how does the inventory relate to different product options? Do these products need to be presented as simple products, or configurable products, or grouped products, or bundled products etc. Does the product option change SKU and counts as a different product in the inventory? 

BTW. Yes Magento can be slow on a very cheap server and yes it can be slow if you didn't set it up properly, but it can also be extremely fast if you know what you're doing with it. It has several different cashing mechanisms as well as indexers for a lot of stuff that's written in the database so it can be fast if you set it up correctly. I've seen Magento sites that take a lot of seconds to load and I've managed a lot of them that are actually very fast.

I'm not sure you can find a free platform that can do what Magento does and be faster at it actually. 
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Chris Butterworth

Shared publicly  - 
 
Lucky me. I'm a meme now.
 
When Choosing an SEM...

The other day we posted a picture of +Chris Butterworth in our Melbourne Office (http://goo.gl/lwfpnt). Well, the guys in the Content Team couldn't leave it at that. Look what they came up with. 
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Chris Butterworth

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I was hoping to get some sleep, till I found this. 

2000 Free Classic MS-Dos games.

Brings back my childhood.
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Collections Chris is following
Education
  • University of Aberdeen
    MA Management Studies, 2005 - 2009
Basic Information
Gender
Male
Apps with Google+ Sign-in
  • Plague Inc.
Story
Tagline
SEO Director @ Reprise Media
Introduction
Chris Butterworth is SEO Director at Reprise Media's Melbourne office.

With a Masters in Organizational Management and a background in traditional marketing, Chris' interest in web design and coding lead him to Digital Marketing.

Chris currently focuses on finding ways businesses can develop their sites in a way which increases traffic and conversions to achieve business goals.

The views I express here are mine alone and do not necessarily reflect the views of my employer.
Work
Occupation
SEO Director
Employment
  • Reprise Media
    SEO Director, 2015 - present
  • Dejan
    Content Marketing Lead, 2014 - present
  • Dejan
    Content Strategist, 2014
  • Dejan
    Technical Consultant, 2012 - 2013
  • Dejan
    Intern, 2012 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Melbourne
Previously
Brisbane - Hawkshead, Cumbria - Aberdeen, Aberdeenshire
Links
Go there must weekends. Good atmosphere and friendly service. Never feels busy, even when it is. Coffee is always good too.
Public - 8 months ago
reviewed 8 months ago
Final price was under the what they quoted and they were clear about what was happening the whole way through. Got calls at each stage a decision had to be made that involved price. The place looks a bit rough, but very happy with the service and would use again.
Public - a year ago
reviewed a year ago
After moving down to Melbourne I was having persistent trouble with back pain. They did a great job at recommending an acupuncture treatment that helped with the problem. Really friendly and helpful.
Public - 2 years ago
reviewed 2 years ago
The food is slightly better than your average Chinese take away, but significantly more expensive. Service was acceptable but I find it extremely annoying to have plates taken away whilst people are still eating. If it all cost about 30% less this would be an "okay" review, but as it is, I'd say spend your money somewhere else.
Food: GoodDecor: Very GoodService: Poor - Fair
Public - 3 years ago
reviewed 3 years ago
11 reviews
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Map
Map
I hadn't been to the dentist in years and was a little anxious. It seems like dentistry has changed a lot in the last 10 years. The whole process was easy and painless. They were very friendly, reassuring and gentle. I can reccommend them highly.
Public - a year ago
reviewed a year ago
This place is awesome. Some of the best pizza I've tasted. Love to go here and have a pizza and a beer. Really relaxed place.
Public - 2 years ago
reviewed 2 years ago
The guys were on time, keen to get going and did the job in less than the time quoted. Really friendly as well. Definitely recommend them.
Public - 3 years ago
reviewed 3 years ago