Grunting Monkeys? Yes, and I believe that the widespread enthusiasm around Pinterest cements this point. It used to be journalism, and then blogging. Followed by smaller updates, and finally microblogging. Now we simply Pin an image to our page, without comment, which is basically the digital equivalent of grunting and pointing. "arr arr I like this, arr look arr arr."
Advertising has largely appealed to the lowest common denominator for a long, long time, but the lower we sink as advertisers, the lower that lowest common denominator sinks, and pretty soon we'll be marketing to couch-bound blobs barely able to discern a well-written opinion piece from a photo of a happy person holding a product. Wait..
I saw on Twitter yesterday, via @christinelu, an article on Forbes which contains the following quote:
"The best minds of my generation are thinking about how to make people click on ads. That sucks." http://www.forbes.com/sites/eliseackerman/2012/08/03/twitter-inspires-a-developers-revolt/
Sorry to hijack your thread, Chris. This is something I've been thinking of a lot lately, especially since realizing that some of my most effective campaigns are the ones with which I'm personally the most ashamed to be a part of. Your post put a finger on that sore that I've been feeling for months.