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Are We Grunting Monkeys?

"Look, a can! Push Like!"
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Rosemary Colwell's profile photoAlbert Maruggi's profile photoJamie Riddell's profile photoErica Mueller's profile photo
35 comments
 
Most of those likes are probably Facebook bots anyway
 
That's part of the reasons I left facebook. It's just so much pointless crap!
 
Yes. People are conditioned followers. And "like" has lost its meaning, as has "friend."
 
+Jim Duncan I have to agree. Facebook has become a website with a bunch of stupid, unneccessary informaion that has lost its meaning. Sadly.
 
Hope this never happens in G +
 
phahaha facebook... :D i must share this (does that make me as stupid?)
 
+Sean Grace So true! There are some even worse like: if you want to fight cancer share this post. For a micro second I feel a little bit bad about ignoring it.
 
If I '+1' your picture of their picture of a can of coke? What does that make me? :-) 
 
Grunting Monkeys?  Yes, and I believe that the widespread enthusiasm around Pinterest cements this point.  It used to be journalism, and then blogging.  Followed by smaller updates, and finally microblogging.  Now we simply Pin an image to our page, without comment, which is basically the digital equivalent of grunting and pointing.  "arr arr I like this, arr look arr arr."  

Advertising has largely appealed to the lowest common denominator for a long, long time, but the lower we sink as advertisers, the lower that lowest common denominator sinks, and pretty soon we'll be marketing to couch-bound blobs barely able to discern a well-written opinion piece from a photo of a happy person holding a product.  Wait.. 

I saw on Twitter yesterday, via @christinelu, an article on Forbes which contains the following quote: 

"The best minds of my generation are thinking about how to make people click on ads.  That sucks."  http://www.forbes.com/sites/eliseackerman/2012/08/03/twitter-inspires-a-developers-revolt/

Sorry to hijack your thread, Chris.  This is something I've been thinking of a lot lately, especially since realizing that some of my most effective campaigns are the ones with which I'm personally the most ashamed to be a part of.  Your post put a finger on that sore that I've been feeling for months.  
 
I read it +Chris Brogan, and yes, I relate to that article very well.  I think that the "junkweb" as you call it also manifests itself into many other areas of our lives.  Pop music, pop culture, television, Hollywood (for sure,) and I'm wondering where it stops.  

Unrelated: I resisted G+ for a long time, and held onto Facebook and Twitter mostly (it turns out) out of laziness, but I'm finally understanding why folks such as yourself have embraced this platform.  Thanks for that.  I get it now.  
 
Here's my two cents  - you can pay me on Pay Pal - we reduced our politics and democracy to bumper stickers so why be surprised we reduced our life to what is essentially a digital T Shirt.   Second, in an era of a "green" eco-friendly movement we are freaking digital polluters http://cinch.fm/albertmaruggi/82022 

I've tried to limit my contributions to the Server landfill, but in doing so I'm slipping in digitally being relevant.  And so it goes... 
 
This makes me want a can of coke - which is the only result that this image is intended for. Purchase of product. Not junk - Simply clever.
 
Ever since the FB experts exploited the algorithm that the more likes/shares = more views in more timelines, Facebook advertising = asking for likes/shares. And we do. All to help the brand exploit the algorithm. So yes, we are grunting monkeys. 
 
where is the "like" button on here I really need to tell the world I like this!!!!
 
For the social media marketers at +Coca-Cola (as it would be for millions of other brands on Facebook), 27,292 likes is considered a success. They need all the grunts they can get.
 
The saddest part is that this works. So many people mindlessly scroll down a feed, clicking Like as they go, without making any real connection. That is when Facebook, or any site that happens on, becomes an absolute waste of time.

We should use the self publishing tool that is social media to share good ideas and hold intelligent discussion. I see this happening with certain groups of people but rarely ever with the majority of users. Especially on Facebook.
 
+Quincy Zikmund  but Quincy, perhaps it isn't mindlessly.  Perhaps it's because we are expected to do so much that time is of the essence that it is more efficient to click Like or whatever and move on.   

The downside of this for brands is I didn't spend much time with you and it's easy to click and go.  From Coca Cola's perspective that's 2 seconds and a public endorsement they didn't have.   For us it's effortless.   

I was amazed to see consumers Like Bounty Paper Towels on their Facebook page and then ask for coupons.  Brilliant.  That's a sign of a good economy, trolling for paper towel coupons.   
 
+Albert Maruggi I would agree that in all cases it may not necessarily be completely mindless, but when we overload ourselves with too much information, each piece becomes less important, meaningful and memorable. That's a bummer because instead of taking in smaller amounts of information at a slower, digestible pace and allowing that information to have an impact on our lives, we take in too much and get no benefit from any of it because we're moving so fast and have so many other things to check out, like you said. That's ultimately where I see the problem. I say that generally because I know not everyone feels the pressure to consume without consideration.
 
I am no marketer, but that is not just a can of Coke.
It is The Story of a lazy afternoon, chillin with your buddies, who are all of course good looking, cool gentlemen. Succes is what emanates from this picture. Yes, succes! Liquified succes in that can of Coke. And it can be yours as well. Drink it, like it and be just as succesful and happy.
Wonder what the male/female ratio is for all those likes.   
 
Yep. It's a story picture. If I clicked 'like' it would be in agreement... time spent with friends makes everything better (not just Coke, which I don't even drink).
 
0.069% of their "fans" liked this photo.
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