but Quincy, perhaps it isn't mindlessly. Perhaps it's because we are expected to do so much that time is of the essence that it is more efficient to click Like or whatever and move on.
The downside of this for brands is I didn't spend much time with you and it's easy to click and go. From Coca Cola's perspective that's 2 seconds and a public endorsement they didn't have. For us it's effortless.
I was amazed to see consumers Like Bounty Paper Towels on their Facebook page and then ask for coupons. Brilliant. That's a sign of a good economy, trolling for paper towel coupons.