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Brilliance from +John Jantsch (who you should follow)
 
The Incredibly Logical Way to Manage Customer Relationships - a CRM system is simply a tool that expresses the logical manner in which a company views its prospects and customers http://www.ducttapemarketing.com/blog/2012/04/30/the-incredibly-logical-way-to-manage-customer-relationships/
In a perfect world, every customer relationship would be steeped in a complete understanding of the customer’s current wants, needs and desires. The trick of course is that getting anything that looks...
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