In my role as Assistant Vice President of Digital Strategy at North Shore-LIJ, I strategically create marketing, business development and communications initiatives that embrace digital techniques, including social media and mobile elements.
With a keen focus on developing actionable and measurable programs, I use integrated approaches to promoting our health services through the effective use of the traditional online search marketing and social media optimization. I also focus on extending our branding efforts online and using the web to attract and retain patients. My expertise includes in-depth knowledge of social media, web 2.0, Google AdWords, Search Engine Marketing and Search Engine Optimization.I have a strong focus on implementing – often inexpensively – strategies that are measurable and in-line with unique market demands.
My background includes more than 15 years of experience as a marketing and sales consultant, for a variety of industries. The last five years, I have been working specifically within healthcare, having personally worked with more than 100 hospitals and physician practices throughout the United States.
- University of Colorado, BoulderMathematics
- ReviveHealthSVP, Digital, 5 - present
- North Shore-LIJ Health SystemAssistant VP, Digital Strategy, 2013 - 2015
- The Spitfire Group
- Boulder County Business Group
- The Guerrilla Marketing Group
- Inova Health System