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Chris Boulanger
Works at Chris Boulanger Digital
Attended Carleton College
Lives in San Francisco, CA
731 followers|45,148 views
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Chris Boulanger

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It's okay to be afraid, but you still have to try/learn/say/see new things.
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Chris Boulanger

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How can any #SO compete with Listerine?
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Something I've been thinking for a while, but great to see some testing being done (and shared). #SEO has historically avoided JavaScript for links and content, but that has taken us out of step with content and #UX trends. Cool to think it may not be necessary anymore. #YMMV
Think Google can't handle JavaScript? Think again. Contributor Adam Audette shares the results of a series of tests conducted by his colleagues at Merkle | RKG to examine how different JavaScript functions would be crawled and indexed by Google.
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Chris Boulanger

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Hoping to get ahead of #MothersDay this year. Any suggestions for #gifts?
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Yahoo is a search company again.

With it’s renegotiated Bing deal, Yahoo regains control over a substantial amount of ad inventory, and gives its own ad tech a chance to shine. Each Bing/Yahoo Deal is a Statement About Yahoo’s Capabilities Versus Bing The original Bing/Yahoo search deal…
Marketing Consulting & Digital Project Management
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Chris Boulanger

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Where will Cyanogen Make an Impact? Will it?

Cyanogen’s ambitions make sense, but another fork in Android won’t really change things for US customers. An Overview of Cyanogen If you’re not the type to talk about mobile OSs, or to risk your manufacturer warranty, then you probably haven’t heard about…
Marketing Consulting & Digital Project Management
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Thoughts on MallforAfrica, and the changing ecommerce universe.

My mind usually drifts towards Asia when thinking about foreign-born ecommerce companies, but it’s important to remember that innovation — and eventually competition — can come from anywhere. An NYT piece I read introduced me to MallforAfrica, a…
Marketing Consulting & Digital Project Management
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Chris Boulanger

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With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience. This post will teach you how to understand that audience, the future of Google, and how to build data-driven personas step by step.
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I'm surprised it took so long for this to happen. Figure this was the next step after making Google Shopping pay-to-play.
 
Soon you might see "buy" buttons right in Google search results.
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This is a no brainer for anyone that grew up in the 90s (#wutangforever). Wouldn't expect it to be the case right now though.
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I love this. Wish more social was geared toward #positive feedback.
In a remote village in India 300 miles from Delhi, Sugata Mitra performed an experiment. He placed a computer connected to the Internet in a hole in the wall. Two months later he came back and found them browsing and playing games. He then hired grannies to continue his learning experiment.
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Don't let the creative run away from the biz goals that justify the expense.

Be careful about letting the creative side drive the conversation. It’s easy to get excited about a cool concept, and push to get it out there. But down that road lies cost overruns and weak results. Keep numbers in the back of your head when planning…
Marketing Consulting & Digital Project Management
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People
In his circles
565 people
Have him in circles
731 people
lil cent's profile photo
sajal saini's profile photo
Maria Alejandra Clamens's profile photo
marie fleur's profile photo
Gary Hilger's profile photo
Zorica Tarić's profile photo
Natasha O'Donnell's profile photo
David Sason's profile photo
sharjeel malik's profile photo
Education
  • Carleton College
    Political Science, 1998 - 2003
Basic Information
Gender
Male
Other names
CB, Mocha, Mr. Wiggles, The Loud One, Young One, Asshole, Champ
Apps with Google+ Sign-in
Story
Tagline
Always fond of traveling, marketing, beer, and saying "ninja". My tolerance for everything else depends on how much sleep I've had..
Work
Occupation
Independent Digital Manager - Web Development, Marketing Technology, Marketing Strategy
Skills
Digital Project Management, Digital Marketing, Online Strategy
Employment
  • Chris Boulanger Digital
    Digital Marketing & Digital Project Management, 2012 - present
  • Actonia Inc.
    Online Marketing Consultant, 2008 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Francisco, CA
Previously
Somerville, MA - Chicago, IL - Alcalde NM - Northfield, MN - Phoenix, AZ
Chris Boulanger's +1's are the things they like, agree with, or want to recommend.
Why Social Media is Better than Your Granny
www.jeffbullas.com

In a remote village in India 300 miles from Delhi, Sugata Mitra performed an experiment. He placed a computer connected to the Internet in a

Louis CK's Latest Email Is a Fantastic Elegy to Comedy Clubs | WIRED
www.wired.com

This morning, the comic emailed fans some thoughts about his new special, and unwittingly penned one of the best comedy memories we've ever

The Massive Ranking Factor Too Many SEOs are Ignoring - Whiteboard Friday
moz.com

There's an incredibly important ranking factor that SEOs just aren't paying enough attention to, and Rand (as Randa Claus) is here to fill y

Batman Arkham Origins
market.android.com

Prove your worth as Gotham’s Dark Knight, facing off against a slew of deadly assassins and their thugs in the new mobile game, Batman Arkha

Why Pacing is Important for Runners
runnersconnect.net

Learning to properly pace yourself during a race is a critical skill. Learn why pace is so important and how you can improve your pacing ski

Bringing the Mainframe to Millennials: B2B Marketer of the Year Deon New...
www.marketingprofs.com

Marketing Strategy: Marketing Podcast - Deon Newman, IBM's vice-president of marketing for System z, and recipient of the B2B Marketer of th

The Twilight of Antonin Scalia
www.theatlantic.com

The conservative hero's fiery 2012 dissent on same-sex marriage could be his most influential opinion—but not in the way he intended.

Enewsletters Outperform B2B Promotional Emails: Study - Chief Marketer
www.chiefmarketer.com

B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.

Backlinks = Rankings, Rankings = Traffic – Deal With It - SEW
searchenginewatch.com

Cheap, easy, automated link spamming is no longer an option for those in it for the long haul. Editorial link building is alive and well and

How a 90-Year-Old Man Made the Most Metal Album Ever
www.cracked.com

While most people commemorating their 10th decade of life would limit the celebration to a 3:00 p.m. dinner reservation at Red Lobster, one

Why Hierarchy Stifles Creativity
www.psychologytoday.com

Hierarchies are great sometimes, just not necessarily for finding great ideas.

The Benefits Of Participating In Our Professional Search Community
searchengineland.com

As a search and internet marketer, it’s easy to get caught up in the day-to-day work with our employers and clients, as well as the task of

Content Marketing: How To Measure Content Performance Holistically
marketingland.com

2013 was one hell of a ride — we lost the keyword tool, search went secure and content marketing became the shiny new toy on the block! So w

Mobile Consumers Want to Purchase Now – Think Insights – Google
www.google.com

55 % of consumers using mobile to research want to purchase within the hour.

Byzantium
market.android.com

An insatiable thirst for blood thrusts a beautiful young woman into an exhilarating and deadly new world of dark mysticism and hauntingly in

"The Internet Of Things" Means Your Smart Refrigerator Could Launch Cybe...
consumerist.com

If you're unfamiliar with The Internet Of Things, take a look at your phone. It can get on the Internet, right? So can your TV, maybe. Or th

The Hurricane Workout
www.menshealth.com

You can burn fat, gain strength and be prepared for whatever nature throws your way—without ever leaving your home. Here's how

New Slides and Data: The State of Social Business Evolution 2013
www.linkedin.com

The evolution of social business as we know it today traces back to The Cluetrain Manifesto in the late 1990s, where its authors predicted t