With it’s renegotiated Bing deal, Yahoo regains control over a substantial amount of ad inventory, and gives its own ad tech a chance to shine. Each Bing/Yahoo Deal is a Statement About Yahoo’s Capabilities Versus Bing The original Bing/Yahoo search deal…
Cyanogen’s ambitions make sense, but another fork in Android won’t really change things for US customers. An Overview of Cyanogen If you’re not the type to talk about mobile OSs, or to risk your manufacturer warranty, then you probably haven’t heard about…
My mind usually drifts towards Asia when thinking about foreign-born ecommerce companies, but it’s important to remember that innovation — and eventually competition — can come from anywhere. An NYT piece I read introduced me to MallforAfrica, a…
Be careful about letting the creative side drive the conversation. It’s easy to get excited about a cool concept, and push to get it out there. But down that road lies cost overruns and weak results. Keep numbers in the back of your head when planning…
- Carleton CollegePolitical Science, 1998 - 2003
- Chris Boulanger DigitalDigital Marketing & Digital Project Management, 2012 - present
- Actonia Inc.Online Marketing Consultant, 2008 - 2012
Louis CK's Latest Email Is a Fantastic Elegy to Comedy Clubs | WIRED
This morning, the comic emailed fans some thoughts about his new special, and unwittingly penned one of the best comedy memories we've ever
The Massive Ranking Factor Too Many SEOs are Ignoring - Whiteboard Friday
There's an incredibly important ranking factor that SEOs just aren't paying enough attention to, and Rand (as Randa Claus) is here to fill y
Bringing the Mainframe to Millennials: B2B Marketer of the Year Deon New...
Marketing Strategy: Marketing Podcast - Deon Newman, IBM's vice-president of marketing for System z, and recipient of the B2B Marketer of th
Enewsletters Outperform B2B Promotional Emails: Study - Chief Marketer
B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.
Backlinks = Rankings, Rankings = Traffic – Deal With It - SEW
Cheap, easy, automated link spamming is no longer an option for those in it for the long haul. Editorial link building is alive and well and
How a 90-Year-Old Man Made the Most Metal Album Ever
While most people commemorating their 10th decade of life would limit the celebration to a 3:00 p.m. dinner reservation at Red Lobster, one
The Benefits Of Participating In Our Professional Search Community
As a search and internet marketer, it’s easy to get caught up in the day-to-day work with our employers and clients, as well as the task of
Content Marketing: How To Measure Content Performance Holistically
2013 was one hell of a ride — we lost the keyword tool, search went secure and content marketing became the shiny new toy on the block! So w
Mobile Consumers Want to Purchase Now – Think Insights – Google
55 % of consumers using mobile to research want to purchase within the hour.
"The Internet Of Things" Means Your Smart Refrigerator Could Launch Cybe...
If you're unfamiliar with The Internet Of Things, take a look at your phone. It can get on the Internet, right? So can your TV, maybe. Or th
New Slides and Data: The State of Social Business Evolution 2013
The evolution of social business as we know it today traces back to The Cluetrain Manifesto in the late 1990s, where its authors predicted t