I recently got a lot of feedback from my +Search Marketing Expo (SMX)
Advanced Presentation regarding Repurposing Content. My presentation has over 200k+ views on SlideShare and has generated a lot of questions. So I tried to clarify and address those in this post.
The gist is this, don't use Repurposing as your ideation and creation strategy, is it to get more legs out of your content creation. Use it for promotion. Your content ideas should be thought of like campaigns not one offs.