Chris Adams is a serial software entrepreneur and thrives in early-stage Software as a Service (SaaS) start-ups. As past co-founder and CTO of Hot Banana (HB) Software that was acquired by Lyris Inc. Chris was directly responsible for all engineering, product management and data infrastructure of the Web Content Management software offering.
Post-acquisition of HB by Lyris, Chris was the Director of User Experience at Lyris Inc. He was directly responsible for the LyrisHQ Web 2.0 application user interface design and usability. Chris believed in providing clients with the ability to easy manage advanced Internet marketing best practices in a simple way. Along with the product team, Chris was progressively combining Web Content Management, Email Management, Website Optimization, Analytics, Pay-Per-Click Management and other Marketing Automation features into one marketing solution.
He is a published author, advisor, and speaker on a variety of Web Content Management and Website optimization topics. He is an expert in the area of Websites, Landing Pages, Web Analytics and Search Engine Optimization, and how Web content management can be best leveraged.
In his personal life, he is the Board Chair of the Barrie Film Festival, Advisory Council member of Georgian College – School of Visual Arts & Design (SVAD), and is also Advisory Chair of Georgian College – Web Design & Development Curriculum.