- gShift LabsCo-founder & CTO, 2009 - present
Chris Adams is a serial software entrepreneur and thrives in early-stage Software as a Service (SaaS) start-ups. As past co-founder and CTO of Hot Banana (HB) Software that was acquired by Lyris Inc. Chris was directly responsible for all engineering, product management and data infrastructure of the Web Content Management software offering.
Post-acquisition of HB by Lyris, Chris was the Director of User Experience at Lyris Inc. He was directly responsible for the LyrisHQ Web 2.0 application user interface design and usability. Chris believed in providing clients with the ability to easy manage advanced Internet marketing best practices in a simple way. Along with the product team, Chris was progressively combining Web Content Management, Email Management, Website Optimization, Analytics, Pay-Per-Click Management and other Marketing Automation features into one marketing solution.
He is a published author, advisor, and speaker on a variety of Web Content Management and Website optimization topics. He is an expert in the area of Websites, Landing Pages, Web Analytics and Search Engine Optimization, and how Web content management can be best leveraged.
In his personal life, he is the Board Chair of the Barrie Film Festival, Advisory Council member of Georgian College – School of Visual Arts & Design (SVAD), and is also Advisory Chair of Georgian College – Web Design & Development Curriculum.
Agencies (Interactive design firms) have really lead the adoption of gShift over the past quarter. Our monitoring and reporting software makes the process of creating a monthly report on analytics, SEO, Social, blogging, YouTube (video) and press releases - what we call "web presence" - so easy that it is now being used in the sales process by these same companies.
If you decide to refer a business colleague to our organization, my team of success managers will personally make sure that they are on-boarded, trained and are sending valuable web presence reports to their clients within that month. We are here to make an agency web team more efficient, scalable and profitable - with web presence optimization and content marketing.
Topic: Start driving your PPC Strategies with SEO. In this session, you will learn how to take your top 100 non-branded keyword phrases and automate daily bidding strategies based on your current Google Rankings. You will learn about the most recent major Google algorithm search engine changes that affect your organic search rankings. Data will also be presented around increased click-through rates when both organic and PPC are seen together on the first page of Google. Considering that Google hides Referrer Keywords on Organic Traffic, ranking reports are more important than ever!