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Chief Nation
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Chief Nation is a B2B marketing agency whose expertise are focussed on events, lead generation and precision marketing
Chief Nation is a B2B marketing agency whose expertise are focussed on events, lead generation and precision marketing

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Download our full report on C-level leadership insights: Where to focus for 2020. It includes research on the #FinancialServices, #Media and #Retail industries. https://hubs.ly/H0czGq00 #clevel #CMO #CIO #CEO
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Part 1 of our series identifying C-Level drivers focuses on Financial Services. In this infographic we identify CEO leadership drivers https://hubs.ly/H0cCL_30
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This is the final post in our 3 part series on C-level leadership insights. We look at the #Retail industry and identified that #data is at the heart of retailer strategies. That’s driving the demand for better #personalisation, #customerexperience, and #cybersecurity https://hubs.ly/H0czFVj0
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The first in a three-part series identifying C-Level drivers across the Financial Services, Retail and Media industries. Part 1 covers drivers for Financial Services CEOs and Senior Executives https://hubs.ly/H0cCM0v0
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Here are 9 channels #B2B marketers should use for Account-Based Marketing https://hubs.ly/H0czGrD0 #ABM
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Here is part 2 of 3 on our C-Level leadership insight series. This one looks at the #Media industry. #Transformation, and in some cases convergence, is accelerating among publishers, platforms and advertisers. However, leaders are reporting a skills and technology gap. #clevel https://hubs.ly/H0czFD40
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Insight into C-level current motivations, concerns, and objectives - see where to focus your time when targeting them https://hubs.ly/H0cwHB80 #clevel #finserv #fintech #infographic
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Reports says personalisation can reduce extra costs by 50%, lift revenues by 5-15%, and increase efficiency of marketing spend by 10–30%. Not to mention the value offered to customer experience and brand perception.
https://hubs.ly/H0brR8Q0
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Here’s the thing: Once you let your blogs slide, other things start sliding. Your website, for one thing. Straight down the search rankings. Which means your organic traffic will slide down. Resulting in reduced revenue, less engagement and slower growth.

There is another way.

Speed up your blog output.

This doesn’t mean cutting down on quality and churning out rehashed rubbish. Neither does it mean outsourcing to penny-a-word writers or artificially intelligent bots. And absolutely no caffeine-fuelled all-nighters.

https://hubs.ly/H0brSbY0
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Rather than sending generic lists of users the same content in bulk, marketers need to make prospects feel like the communication they are receiving is a one-to-one experience. That’s why personalised content is a vital part of most businesses’ B2B strategy, with over 60% having adopted this approach.

https://hubs.ly/H0brQbp0
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