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Chelsea Adams
Works at Outdoor Network
Attended Adrian College
Lives in Ventura, CA, United States
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Chelsea Adams

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From May-September 2014 I traveled 4,200 miles from the Pacific coast to the Atlantic coast by bicycle. We rode through 12 states, and across 5 mountain ranges. This slideshow is an FAQ presentation I created to share my experience with some of my co-workers. 

Interested? Read more about my tour at www.BetweenMiles.com

Enjoy! And if you have questions: Ask away!

#bicycletouring  
From May-September 2014 I traveled 4,200 miles from the Pacific coast to the Atlantic coast by bicycle. We rode through 12 states, and across 5 mountain ranges. This slideshow is an FAQ presentation I created to share my experience with some of my co-workers.
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Yeah! Those solar panels are mighty handy. We had a small solar panel, but decided on this trip we would definitely invest in a larger one for our next adventure. It was helpful since we had rechargeable bike lights, phones, and my husband has a camera with a rechargeable batter, as well. Gotta stay powered up if you wanna keep blogging! :)   
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I love these jeans. I wore a lot of Bullhead brand jeans from Pacific Sunwear back in the 90s. If you couldn't put your head in the foot hole, they weren't big enough. People used to flat tire my pants all the time...

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I like this: +Google is assisting Hollywood to raise girls' perception of computer science-related careers. Two Disney-ABC television shows, "Miles from Tomorrowland" and "The Fosters," feature young female characters who are science-minded. Google acts as consultant, advising the show creators on computer scientist personalities and even helping write code sequences that would work well in the TV-show format.

http://www.usatoday.com/story/tech/2015/03/18/google-abc-disney-pair-up-to-promote-images-of-girls-and-computer-science/24903551/ 
Google is advising Hollywood studios and showrunners who are eager to promote female characters who have a passion for computer science
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Server talk: How to configure a custom 404 error page

So you've designed your custom 404 error page... now what? How do you get that UX masterpiece out of Photoshop and into the Internet?

It's all about the .htaccess file, baby.  

Did I lose you? Come back! You can do this!  

Getting your custom 404 error page configured is a pretty straightforward process; think of it like baking a cake, and think of this article like a recipe. Just put all the ingredients together as outlined in the recipe and you're on your way to 404 configuration success!

Read: How to Configure a Custom 404 Error Page (Apache Server Edition) >> http://bit.ly/1BQyjwh 

(I wrote this article! Ask me in the comments below if you have any questions.)

#TechnicalSEO   #Apacheserver   #404errorpages  
Getting a custom 404 error page up and running on the Apache Server is a four-part process. In this post we cover parts three and four of this process; determining what type of server you're using and amending your .htaccess file to tell your Apache server to deliver a custom 404 error page.
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Wow! I can't believe this is a real place...! Bliss. 

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YES! I needed this today. 
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Should you choose great web design or excellent messaging? 
 
In this case, the best policy is to have your cake and eat it too! 

I love that question "design or content -- which matters more." They both matter equally as much. If you have a beautiful website with confusing content, the poor UX takes away from the beauty of the site and renders the aesthetics useless. If you have a beautiful website with *no* content, how can you expect people to know what to do? You're in the business of encouraging action, not displaying art. Same goes in the other direction. Great content that sits on a page that looks like someone built it in 1998 won't ever get read because the poor design is way too distracting and causes immediate trust issues. Another example: great content that sits within design that makes the content hard to read or hard to find. Your content and your design need to work together as a team to serve excellent, conversion-focused user experiences. You don't have to choose usability OR aesthetics OR communication -- you can (and should!) have them all!

Great share from +Paula Allen
 
Web Design vs. Messaging

Which would you say is most important? I hope you picked a winner, because your online revenue depends on it.

Too many webmasters I've met cling to their templates and give little thought to a page's unique purpose, which might require extra work on their part to achieve.

In this post from +Stoney deGeyter today, he says that website design has to serve the message you're trying to communicate. I'm partial, since I write content for web pages and don't do much design work, but I'm nodding furiously and jumping up and down over this article:
http://www.polepositionmarketing.com/emp/website-messaging-comes-first/

#webdesign   #webdesigning  
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Love this Target April Fool's video! Someone started thinking about this in December...  Excellent.

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Fun! Team BCI made a happy fun party gif at work today! #HappyDay #HappyPlanet 

(w/ +Bruce Clay, Inc. Internet Marketing, +Virginia Nussey, +Paula Allen, +Kristi Kellogg) 
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Awwwww <3 That was a fun day :) We miss you, too! :)
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That's pretty amazing. 

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Yes. 
 
Every year Japan hosts the world's biggest (and most competitive) snowball fighting tournament, and we went. 
When you think of snowball fighting, you think of a few children outside having fun. Yukigassen, on the other hand, is a sport that's like a combination of dodgeball and capture the flag.
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Missing the mountains today, but grateful for the sunshine in Southern California. 
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Education
  • Adrian College
    English with an emphasis in Writing, 2002 - 2006
    Graduated Magna Cum Laude (3.77 GPA) with a Double Major in English and Studio Art. Received Alumni Craftsmanship Award in 2005 Adrian College Annual Juried Student Exhibition. Part of Ronald E. McNair Post-baccalaureate Achievement Program Activities and Societies: Sigma Tao Delta honorary English fraternity, Alpha Chi honorary academic fraternity, Theta Alpha Phi honorary Theatre fraternity, Stage Manager Adrian College Theatre Department, Ronald E. McNair Post-baccalaureate Achievement Program
  • Adrian College
    Studio Art with an emphasis in painting and sculpture, 2002 - 2006
  • Birkbeck, University of London
    English and Art, 2005 - 2006
    Overseas Studies Program: 1 semester at London Metropolitan University
  • London Metropolitan University
    English and Art, 2005 - 2006
    Overseas Studies Program: 1 semester at London Metropolitan University
Basic Information
Gender
Female
Relationship
Married
Other names
Chelsea Brooks
Story
Tagline
Writer. Cyclist. SEO. Straw Bale Builder.
Introduction
Chelsea Adams is a managing editor turned digital media specialist. A long-distance cyclist, cob house enthusiast, and DiSC high C, Chelsea firmly believes that the application of content marketing and SEO best practices can improve your SERP rank as well as your marriage. Chelsea would love to be stuck on an island with a triad of Davids: David Sedaris, David Eggars and David Amerland. Contact Chelsea through Twitter or Google+

Currently working as a content manager at Outdoor Network. 

Formerly employed with lyda.com, Bruce Clay, Inc., and Pacifica. 
Bragging rights
Rode my bicycle 4,200 miles across the USA in the summer of 2014; I commute 45 miles to work via bicycle two times per week (it takes 3 hours); Played roller derby for four years; Co-wrote a content marketing book with Bruce Clay and Murray Newlands; one time @ChrisGoward alluded to me being a celebrity on Twitter.
Work
Occupation
Senior Content Writer
Skills
Cross-country bicycling, project management, recognizing less than ideal situations as opportunities for learning and growth, blogging, editing, Google Analytics and data interpretation, organic optimization (SEO), relationship building/nurturing, search engine marketing, social media marketing and management, project management, analytics tracking and reporting, brand management
Employment
  • Outdoor Network
    Content Manager, 2015 - present
    Content marketing leader responsible for developing communication strategies that make both customers and search engines happy. In a single sentence, it is my job to develop and manage an integrated content marketing strategy that drives growth using SEO, UX, CRO and SMM tactics.
  • Bruce Clay, Inc.
    Senior Content Writer, 2013 - 2015
    Content writer and brand advocate responsible for regular contributions to the Bruce Clay, Inc. blog and newsletter products, as well as client content fulfillment, strategy, and optimization proposals.
  • lynda.com
    Managing Editor, 2011 - 2013
    Managing Editor of lynda.com blog and social media properties; wearer of many hats. Managed and created editorial calendars; built bridges between teams; worked closely with in-house and freelance contributors to ensure timely submission of content; copyedited and optimized all content before publication; leader of social media content strategy. (Plus more. See linkedin.com/in/chelseaadams)
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Ventura, CA, United States
Previously
Detroit, MI, United States - London, United Kingdom - Anacortes, WA
Would not recommend. The entire office stops answering phones and leaves work early every day and they leave for lunch early too. So "closed at 5:00pm" means "closed at 4:45," or as I've found, what seems like "closed whenever we feel like leaving." I've changed doctors, glad all I need to do is pick up my medical records. How inconsiderate to your patients not to keep the office hours you publicly post.
Public - 3 months ago
reviewed 3 months ago
This food is authentic and delicious. I had a combination plate with a relleno that was amazing. I've also had tacos and burritos here and I've never been disappointed. The chips are thick and the salsa is great. Also -- giant frosty beer schooners if you're into that. Definitely recommend.
Public - 9 months ago
reviewed 9 months ago
The best dentist!! I went to Mission dental for years and never knew what insufficient dental care I was getting until I started coming to Camarillo Dental. They THOROUGHLY clean your teeth every six months and you can tell the staff genuinely cares about your dental health; they're not just trying to get you in and out to collect the insurance money. I've had two teeth crowned by Dr. Yum and I have no complaints. Dr. Yum is personable, thorough and detail-oriented. He does great work and he makes you feel comfortable. He's not in a hurry, either. He's happy to answer questions and do whatever is necessary to make you happy and Informed. I started coming here because it was recommended to me by a coworker, and now I recommend this dentist to everyone.
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Public - a year ago
reviewed a year ago
This was the most disappointing dinner I've ever paid $32 for. I ordered the grilled chicken salad; it arrived looking like two-day old bag lettuce (iceberg) in a half-filled bowl with topping you had to scavenge to find. I also ordered a baked potato -- this was the smallest $4 baked potato I've ever seen!! My table mates ordered veggie burgers. One burger came out cold and both came with about 9 french fries. Everyone at the table left hungry and disappointed. Plus-- I could hear the wait staff fighting with the kitchen staff from my table. That really set the mood.... If you're in this area, go anywhere but here.
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Public - 2 years ago
reviewed 2 years ago
6 reviews
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Yes!!! An excellent pedicure experience. The standard pedicure is excellent; nice massage; gentle handling; great ambiance. I'm tipping 25% and I'll definitely come back again.
Public - a year ago
reviewed a year ago
I rated this motel 3 stars because it's close to downtown, the man at the front desk was nice and it's really cheap; $60 after tax for two people in a big room with two beds. For someone traveling on a very low budget, this is a plus for me. If you're someone who is squeamish about cleanliness...... You might want to skip this place, though. On the surface it looks pretty ok, but lying on the floor stretching I found myself looking right into two really long toenails (!! Gross !!) and this morning -- after sleeping in the bed for two days -- I looked down and spotted a crusty, caked brown spot on the blanket that I am really really hoping was old melted chocolate. ( it wasn't a stain... It was a caked on brown matter...) I sleep in a lot of pretty gross motels since I'm bike touring on a tight budget, but toenails and brown caked on (please please please chocolate) whatever crud on the blanket is really...... a tad over the line. Ugh. Won't be leaving a tip for my less than conscientious housekeepers...
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Public - a year ago
reviewed a year ago