I'm trying to think of a process that's democratic but also productive. Our editors tend to think of really great ideas, so we struggle to have any meaningful discussion around them because well, we just want to go ahead and write them! It seems like you could do everything online (vote, add helpful notes, etc) that I'm not sure what to do with valuable face time.
Appreciate any thoughts you guys have :)
Listen. If you are even remotely connected to the marketing and advertising world then you’ve probably heard the word “content marketing.”
You’ve at least been exposed to it:
- Google+ Hangouts
- White papers
- Email Autoresponders
But even if you consider yourself a seasoned practitioner I doubt you’ve ever had a handy, systematic and exhaustive guide — loaded with 52 articles that cover content marketing essentials to building a viable money-making platform — at your finger tips.
Now you do …
Want to know the two attributes of exceptional content? Need a way to jump-start your editorial calendar? Want to read how real-world businesses created their content empires? Would you like to learn how to earn profits with your content without sounding like a high-pressure salesman?
You’ll find answers to those questions — and more — in the following list. This guide will fill in the gaps to your knowledge. It will help you become a content marketing expert in your industry or company.
Check it out here:
"Man cannot discover new oceans unless he has the courage to lose sight of the shore." ~ André Gide
Online marketing, a field which benefits greatly from rigorous testing and thoughtful looks into a multitude of data, sometimes has to face the double-edged sword of best practices.
Though they encourage tested tactics, what works for one may not work for all.
Best practices also encourage “prescribed” advice that can stifle innovation at a company that refuses to innovate on its own – imitation may be the sincerest form of flattery, but it is not innovation.
That said, in tomorrow's post explains why you need to be careful about listening to the "metagame."
Update: post is now live:
In the meantime, get Copyblogger delivered directly to your inbox so you don't miss a post:
- LeverProduct Operations Specialist, 2015 - present
- RedboothCustomer Experience Specialist, 2015 - 2015
- Credit KarmaCommunications Coordinator, 2014 - 2014
- Credit KarmaMember Support Specialist and Lead, 2013 - 2014
- shopkickCustomer Advocate, 2012 - 2013
- New York Public LibraryOnline Marketing Intern, 2012 - 2012
- Lane Educational Service DistrictBook Review Coordinator, 2012 - 2012
- Edison Elementary SchoolLibrary Volunteer, 2011 - 2012
- BookRenterSocial Media Intern, 2011 - 2011
- University of OregonJournalism, 2008 - 2012
Join the Club! Talk Books and Hang Out with NYPL Librarians on Google+ |...
What could the NYPL have planned for the end of the summer? We know you’re on the edge of your seats! …Have you guessed it yet? We're holdin
Trac Changes: On the Gradual Process of Reaching Your Dreams
Several things have happened in the past couple of weeks. I went home to Baltimore and stood outside the big house in a small city that was