Profile

Cover photo
Charmaine Ng
Works at Redbooth
Attended University of Oregon
Lives in San Francisco, CA
237 followers|24,764 views
AboutPostsPhotosVideos+1's

Stream

Charmaine Ng

Shared publicly  - 
 
Wow, what a #GoogleDoodle for today's holiday! Such a treat. Happy 4th of July, America :) #IndependenceDay  
1
Add a comment...

Charmaine Ng

Discussion  - 
 
Hi all! I'm new to the group and to the content marketing scene. So I'm curious for your thoughts: what's your workflow for choosing new content ideas? Does an editor accept ideas and choose the ones that work? Do a bunch of people vote on ideas?

I'm trying to think of a process that's democratic but also productive. Our editors tend to think of really great ideas, so we struggle to have any meaningful discussion around them because well, we just want to go ahead and write them! It seems like you could do everything online (vote, add helpful notes, etc) that I'm not sure what to do with valuable face time.

Appreciate any thoughts you guys have :)
2
Matthew Hall (Matt Hall)'s profile photoCharmaine Ng's profile photo
2 comments
 
+Matthew Hall, thanks for your input!  That may just be the way to go. Glad my question could inspire you :P I'd find a ton of blog posts about coming up with ideas and staying inspired, but not so much on the workflow.
Add a comment...

Charmaine Ng

Shared publicly  - 
 
My goodness, where was this when I was promoted a month ago? #contentmarketing  
 
A 52-Installment Content Marketing Course (Free, and Right Here)

Listen. If you are even remotely connected to the marketing and advertising world then you’ve probably heard the word “content marketing.”

You’ve at least been exposed to it:

 - Blogging
 - Google+ Hangouts
 - White papers
 - Tutorials
 - Email Autoresponders

But even if you consider yourself a seasoned practitioner I doubt you’ve ever had a handy, systematic and exhaustive guide — loaded with 52 articles that cover content marketing essentials to building a viable money-making platform — at your finger tips.

Now you do …

Want to know the two attributes of exceptional content? Need a way to jump-start your editorial calendar? Want to read how real-world businesses created their content empires? Would you like to learn how to earn profits with your content without sounding like a high-pressure salesman?

You’ll find answers to those questions — and more — in the following list. This guide will fill in the gaps to your knowledge. It will help you become a content marketing expert in your industry or company.

Check it out here: 
http://www.copyblogger.com/content-marketing-codex/
1
Add a comment...

Charmaine Ng

Shared publicly  - 
 
I'm not surprised financial brands aren't taking advantage of #Pinterest , according to +Sprout Social. Speaking from experience, it can be difficult to creatively spin your content when you work in a "boring" industry. 

Build boards around stages in life - love it. More helpful tips here: http://bit.ly/1jvnNT6
1
Add a comment...

Charmaine Ng

Shared publicly  - 
 
+Todoist is a life-saver.  My desk is free of Post-its now :D http://bit.ly/1kb53rh
1
Add a comment...

Charmaine Ng

Shared publicly  - 
 
This would be ridiculously cool. The possibilities for font lovers everywhere!
 
Prototypo lets anyone design an entire font system all at once:  http://on.mash.to/1uqwkLC 
1
Add a comment...
Have her in circles
237 people
Christopher Lee's profile photo
Mark DiMassimo's profile photo
Brian Costlow's profile photo
Brian Tovar's profile photo
Kendall Fields's profile photo
richmond nkabinde's profile photo
Julie Basque's profile photo
Josh H's profile photo
Eli'esalai Jung's profile photo

Charmaine Ng

Shared publicly  - 
 
Lots to think about here. It's true; it's really easy for me to get settled in my habits. Thank goodness my writer +Mike Goldstein and my boss keep me in check!
 
Is Metagaming Silently Killing Your Marketing?

"Man cannot discover new oceans unless he has the courage to lose sight of the shore." ~ André Gide

Online marketing, a field which benefits greatly from rigorous testing and thoughtful looks into a multitude of data, sometimes has to face the double-edged sword of best practices.

Though they encourage tested tactics, what works for one may not work for all.

Best practices also encourage “prescribed” advice that can stifle innovation at a company that refuses to innovate on its own – imitation may be the sincerest form of flattery, but it is not innovation.

That said, in tomorrow's post  +Gregory Ciotti explains why you need to be careful about listening to the "metagame."

Stay tuned. 

Update: post is now live:
http://www.copyblogger.com/metagaming/

In the meantime, get Copyblogger delivered directly to your inbox so you don't miss a post:
http://www.copyblogger.com/subscribe/
1
Add a comment...

Charmaine Ng

Shared publicly  - 
 
How does this not have more views?? This guy is mad creative #animation #stopmotion  
1
1
andrew wong's profile photo
Add a comment...

Charmaine Ng

Shared publicly  - 
 
This was a tough article to write (sooo many angles), but I hope it proves useful to someone. Lots of help out there for #veterans
 
Coming home from war isn't easy. How veterans can get back on their financial feet: https://www.creditkarma.com/article/financial-assistance-for-veterans
1
Add a comment...

Charmaine Ng

Shared publicly  - 
 
Wasn't #TheFlash trailer AMAZING?

I recently created a new blog for all my #TV thoughts. Would appreciate any thoughts or comments!

http://bit.ly/1jOpA6e
Wow. I was not remotely interested in The Flash until this FIVE-MINUTE-LONG extended trailer came out. This trailer sets the standard for anything comic-related, on both small and big screens. More...
1
Add a comment...

Charmaine Ng

Shared publicly  - 
 
Dabbling in a little #television writing on my blog. Let's talk, #TheMindyProject fans!

http://bit.ly/1lZBQ3Y 
It was the holiday episode of The Mindy Project that reeled me in. Danny’s red glasses, his smooth moves, even the cringe-worthy man trap business: all of it made me laugh out loud — a rarity. I was...
1
Add a comment...
People
Have her in circles
237 people
Christopher Lee's profile photo
Mark DiMassimo's profile photo
Brian Costlow's profile photo
Brian Tovar's profile photo
Kendall Fields's profile photo
richmond nkabinde's profile photo
Julie Basque's profile photo
Josh H's profile photo
Eli'esalai Jung's profile photo
Work
Occupation
Communicator
Employment
  • Redbooth
    Customer Experience Specialist, 2015 - present
  • Credit Karma
    Communications Coordinator, 2014 - 2014
  • Credit Karma
    Member Support Specialist and Lead, 2013 - 2014
  • shopkick
    Customer Advocate, 2012 - 2013
  • New York Public Library
    Online Marketing Intern, 2012 - 2012
  • Lane Educational Service District
    Book Review Coordinator, 2012 - 2012
  • Edison Elementary School
    Library Volunteer, 2011 - 2012
  • BookRenter
    Social Media Intern, 2011 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Francisco, CA
Previously
Brooklyn, NY - Eugene, OR
Contact Information
Work
Email
Story
Tagline
Customer Champion and Budding Content Marketer
Introduction
I aspire to be and do a lot of things. I will never call myself a "rockstar" or "guru" because there's always something new to learn. I change my mind all the time and have trouble picking a place to eat. I watch a lot of television. I'm known for loving social media a little too much and advocating for things that are going extinct, such as libraries and print magazines.

For the past year, I've been working at Credit Karma, a personal finance startup that provides over 20 million members with free credit scores and educational resources. I spent a year in member support and fell in love with customer service. My current focus is in communications, developing a content marketing strategy and running with it.
Bragging rights
Once hit a three-pointer with my back turned. Founded a Muggle Quidditch League. Highlighted in About.me's featured directory. Spotlighted in a New York Post intern article.
Education
  • University of Oregon
    Journalism, 2008 - 2012
Basic Information
Gender
Female
Looking for
Friends, Networking
Charmaine Ng's +1's are the things they like, agree with, or want to recommend.
MAKE .
plus.google.com

30 days. 30 projects. Assembly definitely required.

BookRenter
plus.google.com

BookRenter Saves Students a Ton of Money on Textbooks!

Credit Karma
plus.google.com

Get your 100% free credit score and track your credit!

Join the Club! Talk Books and Hang Out with NYPL Librarians on Google+ |...
www.nypl.org

What could the NYPL have planned for the end of the summer? We know you’re on the edge of your seats! …Have you guessed it yet? We're holdin

Trac Changes: On the Gradual Process of Reaching Your Dreams
trac-changes.blogspot.com

Several things have happened in the past couple of weeks. I went home to Baltimore and stood outside the big house in a small city that was

Pay It Forward | Book Blather
bookblather.net

So, I am officially back from ALA/Anaheim. I’m going to try to post a wrap-up this weekend, but there is something more important I would li