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Dr Charlie Mansfield
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Lecturer Tourism Management & French, Plymouth University, Devon, UK
Lecturer Tourism Management & French, Plymouth University, Devon, UK

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Mansfield, C. 2017 'Travel Writing in Place Branding - A Case Study on Nantes' Journal of Tourism, Heritage & Services Marketing 3(2) 1-7.

One of the main channels to communicate city branding, designed to attract British tourists for short breaks, is the travel section of the UK national press. With many newspapers now online for readers to browse, city branders have an accessible source of data to evaluate how their offer is presented. In this research, a collection of travel articles is analysed into themes for comparison with the elements used in place branding. The analysis discovers that
https://www.researchgate.net/publication/324080831_Travel_Writing_in_Place_Branding_-_A_Case_Study_on_Nantes

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Full text of book new available free to download

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New journal article available free on ResearchGate

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Full text of my book chapter now available for free download on ResearchGate

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