And if Anyone has Ideas, I'm Listening!
I am a dentist, but blogging about dentistry has been almost as crucial to our practice survival (during the recession) and success for the last 8 years as anything that I do for patients in actual treatment. From 2008 - 2013, I basically did all of the SEO, website design, and content creation for my website www.SmilesbyPayet.com; in 2013 the design and SEO was handed off to an outside company because I couldn't keep up with all of the technical stuff any longer. But I've stayed responsible for basic on-page SEO and all content creation since then, and I generally enjoy it. I still keep up with a number of people in SEO ( among others) here on G+ to stay up on big changes, updates, trends so that I can jump on things quickly, but I don't worry about the technical stuff.
Mostly, I've just kept an eye on overall traffic for the site, continued blogging when inspiration strikes (been kinda slack on that for a few months now), and didn't think about it much beyond that.
Then Came June 23rd, 2016
To be sure, I had noticed a slow dropoff in traffic starting in the late 1st quarter; the highest consistent traffic was an average of 950 pageviews/day back in Sept. - Nov. 2015. By April 2016, this was down to 700 views/day, and in May down to 550-650/day.
But on June 23rd, I noticed a BIG drop to only 350 views; which hasn't happened in a couple years except on big holidays, and usually not even then. I waited a couple days to see if it would bounce back, and when it didn't, I contacted my webmaster to look into it.
We'd Been Hacked
It took awhile, but he eventually determined that our website had been hacked. I set up an account with Sucuri for their scanning/website cleaning service and CloudProxy firewall. Supposedly....it was fixed, and we decided to move on to updating the Avada Wordpress theme.
Not so Fast!
But on Friday, July 15th, I got an email from SiteLock that they'd found malware on the website. They're partnered with Hostgator and I guess my account was automatically signed up for a free service. Needless to say, I kind of freaked out, because I thought that was fixed! I called them, they got me logged into my Dashboard, and they went over the problems found. F*K! So I signed up for their service and they got tickets started for manually cleaning the website, using their cloud firewall and CDN, etc. But Saturday, I thought things were better after emails that everything was fixed.
But traffic still hasn't improved at all - still between 300-400 views/day. And boy, can we see the difference in the amount of calls we're getting and the amount of dentistry we're doing. What gives?
*Oh Yeah - We're Just About to Expand our Office - BAD TIMING!
Added that in there just to give an idea of the stress, as we're expecting pricing from the contractors this week, and our goal is to do the expansion the first week of September, and we're paying for all of it out of cash flow, no debt.
2 Hour Conference Call & It Looks Worse than We Knew
So last night, I spent 2 hours on the phone with my webmaster as he dug deep into Analytics, looking for exactly when the drop really started, and it actually started in May, but June was when traffic dropped off a cliff. And the deeper we looked, the screwier it got! Connection time outs, internal server errors, 500 errors......but nothing was actually changed on the site recently! Could the malware have done all that?
Webmaster tools isn't showing that stuff, so now it's getting weird...
How Can This Be!?!?!?!
Then David tried a couple free SEO audit tools. 3 of them, actually, but I can only remember 2. Woorank and SEOptimer are those 2, and I've included partial screenshots, and WHAT THE FUCK!?!?!? All 3 of the free tools came back saying things like:
> No Title Tag
> No H1, H2, H3 etc
> Missing Description
> Missing rel=publisher
> O external links and even 0 internal links
> Woorank doesn't even see the blog
> The actual website has 215 posts and 40 pages, but the tools are seeing less than 1/2 that.
Holy shit, what the hell is wrong with my website? I have no clue at all, and I'll be completely honest - I'm scared. Trying not to panic, to tell the truth. The website has been our #1 source of new patients for the last 6 years, and there's nothing else even close.
Clearly, We Also Need to Expand Marketing
Being so dependent on one source for patients apparently was the "all our eggs in 1 basket," and we'll have to address that once this is resolved. I just wish I had a clue what's going on, but much of it is even puzzling my webmaster, and that scares me more.
Scientific consensus is often represented as a number of the percent of scientists in a particular field who agree with a scientific conclusion. However, this is not quite accurate. A scientific consensus is not a consensus or a vote of the opinion of scientists, it is a consensus of the evidence. Most scientists happen to agree because they see which conclusion is supported by the body of evidence. The fact that most scientists agree about the consensus is a by-product.
So, while we can use the "X % of scientists agree" as a proxy, it is not actually an accurate reflection of what a scientific consensus is or how scientists arrive at a consensus.
From Layla's original post:
When scientists talk about a consensus, they aren't talking about an opinion poll. What it means is that the overwhelming amount of evidence in a field is pointing to a particular conclusion.
Often, topics which involve public health are reviewed by scientific organizations such as WHO, the Royal Society, or NAS. These organizations review the body of data and issue summaries, which can further strengthen the consensus.
A consensus does not mean that 100% of scientists in the field support the conclusion that the data points towards. Often times, scientists who do not agree with the consensus point to their own opinions as evidence that the consensus is not unanimous. But the opinions of individual scientists are irrelevant: what matters is the data.
The goal is to make it fun to share your photos, with a theme that changes every day. New or old, doesn't matter - it's all fun!
Todays theme is Windows
Taken in the Cathedral of Santa Maria de Menor, in Santo Domingo, the Dominican Republic.
The goal is to make it fun to share your photos, and the theme changes daily! Old or new, doesn't matter, just share!
Today's theme is "Bridges."
This is one of the bridges in Lucerne, Switzerland, and the photo is a scanned version of a 4x6 print back in the 1990s, I think, shot with a Canon 600D.
#bwproject2016 with and
For maybe the second time this year, this isn't a shot that I took on the day the project is due. LOL Of course, it wasn't taken purposefully for the project either, but was one of the few shots from Oregon that had beautiful bokeh in it, so I got lucky. :-D
- Smiles by Payet Family DentistryDentist, 1998 - presentI am the owner and dentist at my Charlotte office, Smiles by Payet Family Dentistry, where we offer a "Hi-Tech, Soft-Touch" approach to treating people of all ages, with a wide variety of procedures, including: - Laser Dentistry: "No-Shot, No-Drill, No-Pain" dental work for crowns and fillings with the Lightwalker laser; also LANAP Laser Periodontal Therapy "No Cut, No Sew" treatment of moderate and advanced gum disease (periodontitis) with the Periolase - Emergency Dental Care: root canals and extractions - Same Day Crowns with CEREC CAD/CAM - Microscope-Enhanced Dentistry for earlier diagnosis and less expensive treatment - 3 options for Straight Teeth: Invisalign, Powerprox Six Month Braces, and the Inman Aligner - Cosmetic dentistry: teeth whitening, porcelain crowns and veneers - Replacing missing teeth: dental implants and dentures
4601 Park Rd. #175Charlotte, NC 28209
This is the quote by which I live, and I am deeply blessed to have the opportunity and drive to do so.
More than anything, I am a family man - with my wife and 2 daughters, I've lived in in the Charlotte area since 1998 after graduating from dental school in Chapel Hill, NC. My wife is the love of my life and simply amazing, and we are blessed with 2 incredible daughters.
My profession and passion are one and the same: I've been a Charlotte dentist since 1999, and if you're in need of a dental office, we'll gladly welcome you. We offer most of the most modern technology available and a unique and broad combination of services. We know the dentist isn't the most fun place to be, but we try to make it the best possible, and since I truly love my job, we aim to offer the best dental care possible.
Outside of the office, my biggest passion, hobby, and part-time profession is that of photographer. The G+ community has been an amazing source of inspiration since it began, and it is a wonderful place to share and learn equally. So many people have encouraged and pushed me, it would be impossible to thank them all. You can see my work at www.CDPayetPhotography.com; prints are available if you like.
- University of North Carolina - Chapel HillBiology and German, 1990 - 1994
- University of North Carolina - Chapel Hill School of DentistryDoctor of Dental Surgery (DDS), 1994 - 1998
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