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Wait, so the current state of marketing is driven by fear, and paralyzed by misdirected struggles to document ROI?

A. People busting billion dollar deals for bleeding-edge services and technologies probably aren't in the fear demographic -- Neither are the digital-native marketers who are comfortable with using those tools.

B. I'm neither scared of these tools, nor am I on the phone this fine Saturday afternoon (hint-itty hint hint).
Entrepreneur and consultant Cindy Gallop says marketers should stop being so afraid and get over the paralysis caused by data collection.
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