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Charity Stebbins
Worked at Conductor Inc.
Attended University of Denver, University of Iowa
Lives in New York City
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Charity Stebbins

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Did you know video viewers are 1.6x more likely to buy than non-viewers? Make your video content discoverable and learn how to support your Video SEO strategy.
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Charity Stebbins

SEO - Search Engine Optimizatioin  - 
 
"We worked our asses off. Then, we lost everything." Awesome interview with the inimitable +Wil Reynolds or +Seer Interactivehttp://www.conductor.com/blog/2015/02/wil-reynolds-on-the-past-pain-and-philadelphia/
One wintry Philadelphia day this January, I went to the Seer Interactive office (the Search Church) to meet with Wil and the Seer team. And sure, we talked about search strategy for a while… but we eventually got sidetracked. As many of you know, Wil is fun to talk to. Wil has a real knack ...
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Charity Stebbins

Social Media Marketing  - 
 
A colleague emailed me this +Larry Kim post this morning, and I really enjoyed it. Currently on ebay looking for lego men that come in highly saturated colors. https://www.linkedin.com/pulse/5-ways-get-10x-more-retweets-twitter-larry-kim
We have a pretty good idea of Twitter best practices: post regularly, don't overuse hashtags, keep your tweets short enough for retweets, etc. We even know that a good mix of images and video will help boost engagement.Yet every few months, I like to look back through my Twitter analytics to see which content performed best and I'm surprised at what I find. Some pieces of content posted to Twitter get 5 to 10 times my typical amount of retweets!N...
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Charity Stebbins

SEO - Search Engine Optimizatioin  - 
 
Takeaways from the top most searched for V-day keywords this year: Market to ladies, they are 4x as likely to look for gifts. And neglect Pinterest at your own peril. http://www.conductor.com/blog/2015/02/valentine-seo-infographic-gift-related-keywords/
In our Valentine's Day SEO infographic, we took 100 gift-related keywords with the highest search volume to see who would receive the most page 1 love.
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Charity Stebbins

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You use backbone. But the problem is too many calls to the server, right? Try this: Backbone.Hoard, a plugin for caching server responses and de-duping XHRs. Play with the demo in the post to see what I mean: http://www.conductor.com/nightlight/using-backbone-hoard-spare-server-sanity/
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Here's our senior content strategist +Charity Stebbins in +Skyword's  Content Standard, talking about one of the biggest bad habits she sees on #contentmarketing   teams: http://www.skyword.com/contentstandard/featured-editorials/why-its-crazy-not-to-track-your-post-publishing-keyword-search-volume/
Content marketers can't and shouldn't leave keyword search volume research to the SEO team. Here's why it's important for every marketer to get involved.
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Have her in circles
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Charity Stebbins

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The comment at the bottom of this post says it all!
 
Everyone who hears +Wil Reynolds from +Seer Interactive speak always asks for more. We listened! Experience your own internet-equivalent of a fireside chat with Wil... check out this cool, candid, funny, insightful GQ-esque interview that just went live:

http://www.conductor.com/blog/2015/02/wil-reynolds-on-the-past-pain-and-philadelphia/
One wintry Philadelphia day this January, I went to the Seer Interactive office (the Search Church) to meet with Wil and the Seer team. And sure, we talked about search strategy for a while… but we eventually got sidetracked. As many of you know, Wil is fun to talk to. Wil has a real knack ...
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 If you've done the marketing conference thing, you've probably heard (& loved) Wil Reynolds. This is a GQ-type interview where he talks about his first failed company, what ticks him off about SEO, why he wants to use a billboard to experiment with natural search, and the surprising thing he would be doing instead of SEO if Seer was no longer. I won't clickbait you guys,,, he would be a Philly concierge :)

http://www.conductor.com/blog/2015/02/wil-reynolds-on-the-past-pain-and-philadelphia/
One wintry Philadelphia day this January, I went to the Seer Interactive office (the Search Church) to meet with Wil and the Seer team. And sure, we talked about search strategy for a while… but we eventually got sidetracked. As many of you know, Wil is fun to talk to. Wil has a real knack ...
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Such an important message for marketers, and a very cool story from the SEO team at +Bodybuilding.com. (Always test your data! Don't just hop on the bandwagon!) http://www.conductor.com/blog/2015/02/rich-snippets-video-test-data-proves-can-potentially-hurt/
Before deciding which content to use, be informed: check your data and perform tests to see if Google's rich snippets are actually hurting or helping you.
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Pretty amazing stat: For the 100 Valentine’s Day gift keywords with the highest MSV, Pinterest ranked in the Top 3 positions on Page 1 for all 100 terms. http://www.conductor.com/blog/2015/02/valentine-seo-infographic-gift-related-keywords/
In our Valentine's Day SEO infographic, we took 100 gift-related keywords with the highest search volume to see who would receive the most page 1 love.
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Charity Stebbins

Other Stuff  - 
 
Cool solution to duplicate server call issues: backbone.hoard plugin. Also nifty: this post has an interactive demo so you can play around and see its effects: http://www.conductor.com/nightlight/using-backbone-hoard-spare-server-sanity/
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Hiring an SEO? Here's a list of bite-sized insight from some of the best marketing teams in the US: 
http://www.conductor.com/blog/2015/01/11-industry-superstars-hiring-seo-expert/
Hiring an SEO is crucial for setting yourself apart in your industry. Before you bring on an SEO expert, read these 11 insider hiring tips from industry leaders.
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Have her in circles
273 people
Daniel Male's profile photo
Stuart Bridgett's profile photo
Suman Sridhar's profile photo
will kenton's profile photo
Uğur Güney's profile photo
Carrie Winans's profile photo
Mike Miles's profile photo
Micah Bateman's profile photo
Julian Graham's profile photo
Education
  • University of Denver, University of Iowa
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Female
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Employment
  • Conductor Inc.
    Content Strategist
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