Designing with sliders is an incredibly lazy approach.
After all, it’s quite easy to place a slider right beneath the main navigation and put some banner-like graphics in it. Most commonly, you’d use 3-4 slides and put them on an automatic rotation. It’s a very popular technique and thousands of homepages opt to do it.
However, as data confirms, sliders are incredibly ineffective at getting conversions, retaining visitor’s attention or doing anything else that would produce a positive effect.
- DiwaneeCreative Director, 2013 - present
- Ethos InteractiveCreative Director, 2011 - 2013
- LebtivityCo-founder, 2012 - 2012
- Tribal DDBCreative Director, 2007 - 2010
- DiwaneeCreative Director, 2010 - 2011
Hi! I am Charbel. A Designer and Creative Director with an emphasis on digital design and UX. A beer lover and beer labels collector.
My personal journey has led me through enriching experiences with a number of renowned agencies in the region such as Tribal DDB Beirut/Dubai, Ethos Interactive andDiwanee, where I currently continue my mission as a digital creative director.
Throughout my career, I was able to contribute to the success of several world-class brands such as HP, Samsung, Lipton, Pepsico, Orange Advertising Network, VolksWagen and American Express from the Arab Gulf to France and Sweden.
In 2012, I have co-founded Lebtivity with other four good friends who are passionate about Lebanon and the web. We saw in this an opportunity to prove that talent and expertise can still be found in our country. Lebtivity is the coolest calendar of events highlighting Lebanon’s rich cultural diversity and the various activities and events that are taking place.
I strive to blend beauty with usability, art with structure, innovation with accessibility and smooth online user journeys. Constant research and workshops are always necessary to complement my technical knowledge in design tools and software, with novel trends, best practice techniques, and internationally recognized standards and guidelines.
Online challenges are our everyday meals now, I am still pushing my limits with new consulting and implementation projects in interface and user experience design for a variety of local, regional and international agencies.
P.S: In case you want to reward me for anything good I have done, please offer me a Good Beer!
Thank you for dropping by!
Mobile (Proud Android): +961 3 849 309
- Université AntonineMA Multimedia Engineering, 1998 - 2003