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Chad Wittman
180 followers -
Studying the direct effects of EdgeRank on 500k+ Pages - powered by http://EdgeRankChecker.com
Studying the direct effects of EdgeRank on 500k+ Pages - powered by http://EdgeRankChecker.com

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Status Update's lose 40% of their Organic Reach. This should be the last significant change we should see to the content types for some time. All of the content types are roughly equal... with the exception of Videos... 

http://edgerankchecker.com/blog/2014/02/status-updates-organic-reach-drops-40/
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Put together a piece for +Moz, re-examining our 28 day study regarding Organic Reach being decreased for most Pages:

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Organic Reach for Facebook Pages has mostly decreased since the latest significant change on December 2nd. We took the time to examine the change has impacted Pages 28 days before and after the change. Our findings were similar to our preliminary study: 

http://edgerankchecker.com/blog/2014/01/28-day-study-of-reach-after-december-2nd-2013/
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2014-01-09
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Facebook recently made a significant change to the news feed. Many Admins saw drastic drops in Reach (we saw a few Pages lose 90% of their Reach). We studied the data closely to see how the average Page was impacted.

We found that Reach had decreased on December 2nd by about -19%. However, since September we've seen a drop from 12.6% to about 7.7%.

Interestingly, we found evidence of a "quality score" for Pages. We're working hard studying what goes into a Page's quality score and why some Pages were positively impacted by the change. 

All the details and graphs: (Notice the 2 pages that were crushed)
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2013-12-17
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More research! This time I took a look at Cyber Monday against Thanksgiving and Black Friday traffic. 
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2013-12-10
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Had fun analyzing Thanksgiving & Black Friday data. Here are the graphs that came out of the analysis.

http://edgerankchecker.com/blog/2013/12/how-did-people-use-facebook-on-thanksgiving-black-friday/
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2013-12-06
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What to do about Facebook's latest changes:

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