Profile

Cover photo
Chad Pollitt
Works at Relevance
Attended University of San Francisco
Lives in Indianapolis, IN
1,108 followers|152,686 views
AboutPostsPhotosYouTube

Stream

Chad Pollitt

Shared publicly  - 
 
Whether hunting for earned media opportunities, optimizing for search or monitoring brand discussions - marketing tools and technology are here to assist.
1
Add a comment...

Chad Pollitt

Shared publicly  - 
 
Despite decreasing organic social visibility, it’s unlikely that brands will abandon social media networks. It's more probable that they'll simply adapt.
1
Add a comment...

Chad Pollitt

Shared publicly  - 
 
Take the guesswork out of finding online customers with a platform that automates growth opportunities and lets you focus on innovation.
1
Add a comment...

Chad Pollitt

Shared publicly  - 
 
Spoiler alert: Every employee should be responsible for content at all levels to increase the organization's flexibility and break down communication silos.
1
Add a comment...

Chad Pollitt

Shared publicly  - 
 
Inspired by lead scoring, these metrics of influencer marketing offer much strategic guidance and help increase the efficiency of working with tastemakers.
1
Add a comment...

Chad Pollitt

Shared publicly  - 
 
Content for social media should be created with the intended audience and platform at the forefront so that it's easy to share and provides real value.
1
Add a comment...
Have him in circles
1,108 people
King Content's profile photo
Chuck Gose's profile photo
William Simon's profile photo
Thomas Gain's profile photo
Diadora Fitness Όργανα Γυμναστικής spin Bike Διάδρομοι's profile photo
Vapor Nation's profile photo
Daniel Duckworth's profile photo
Roman Kniahynyckyj's profile photo
Kevin Andexler's profile photo

Chad Pollitt

Shared publicly  - 
 
Brands and agencies are acting like publishers and publishers are acting like agencies and brands.This is not a moral argument about the “separation of church and state” between the media and advertisers. On the contrary, I’m a content marketer so I subscribe to the prudent creation and promotion of valuable thought-provoking, problem-solving and entertaining content. What I am about to propose is actually a realization of undeniable trends that ...
1
Add a comment...

Chad Pollitt

Shared publicly  - 
 
By embracing brand journalism you lead with your best assets – your people and thought leadership – and frame them in a context that brings them to life.
1
Add a comment...

Chad Pollitt

Shared publicly  - 
 
Regular internal content creation can be difficult, especially among non-marketers within your organization. Try encouraging them to "tell a story" instead.
1
Add a comment...

Chad Pollitt

Shared publicly  - 
 
When applied to pitches, basic psychology concepts like confirmation bias and AIDA can help your promotion team optimize placement rates.
1
Add a comment...

Chad Pollitt

Shared publicly  - 
 
Not unlike the partnerships in our personal lives, collaborating on something with someone can help you reach a new audience and level of success.
1
Add a comment...

Chad Pollitt

Shared publicly  - 
 
The term “fail” evokes images of Internet culture and memes, but the humor is lost when you end up as the butt of the joke. Don't these fails happen to you.
1
Add a comment...
People
Have him in circles
1,108 people
King Content's profile photo
Chuck Gose's profile photo
William Simon's profile photo
Thomas Gain's profile photo
Diadora Fitness Όργανα Γυμναστικής spin Bike Διάδρομοι's profile photo
Vapor Nation's profile photo
Daniel Duckworth's profile photo
Roman Kniahynyckyj's profile photo
Kevin Andexler's profile photo
Work
Occupation
Marketing
Employment
  • Relevance
    VP of Audience, 2014 - present
  • digitalrelevance™
    VP of Marketing, 2012 - 2014
  • Kuno Creative
    Director of Inbound Marketing, 2010 - 2012
  • Digital Hill Multimedia, Inc.
    Internet Marketing Manager, 2007 - 2010
  • Facebook TabSite
    Marketing Manager, 2010 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Indianapolis, IN
Previously
Cleveland, OH - Fort Wayne, IN - Bloomington, IN - Balad, Iraq
Story
Tagline
Web Traffic Controller, Author of Ebooks, Top 20 CMO Influencer Co-Founder of Relevance & Former Army Commander
Introduction

Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former Army Commander, is VP of Audience and Co-founder of Relevance.com, an online publication solely dedicated to helping marketing and communications executives solve their online content visibility challenges. 

A member of a Forbes Top 100 list, Chad also authored "51 Things Your Mother Taught You about Inbound Marketing." He has contributed to industry media outlets, including The Guardian, Huffington Post, Social Media Today, Business2Community and LinkedIn.

Chad has been creating profitable online campaigns for over 11 years for brands both large and small while delivering tens of millions of dollars of tracked return on SEO alone. 

Named a top five content marketing thought leader by Onalytica and a top 20 CMO influencer by Nice, he continues to innovate by leading the emerging industry of online content promotion and distribution

✔Verified Official - Chad Pollitt
©Official Celeb On Google+®
█║▌│█│║▌║││█║▌║▌║║▌
       Verified By Google✔
Education
  • University of San Francisco
    Internet Marketing Masters Certification, 2008 - 2009
  • Indiana University
    Entrepreneurship, 1994 - 1999
  • HubSpot
    HubSpot Certified Partner, 2010 - 2010
  • HubSpot
    Inbound Marketing Certified Professional with Honors Distinction, 2012 - 2012
Basic Information
Gender
Male