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Chad Pollitt
Works at Relevance
Attended University of San Francisco
Lives in Indianapolis, IN
1,164 followers|167,611 views
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Chad Pollitt

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Influencer engagement has become one of the most popular tactics to amplify & extend brand messaging. But is it really getting results?
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Buzz words and trendy topics are vast in the world of digital marketing. Don't fall victim to these pervasive content marketing echo-chamber myths.
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Seizing reader attention is important, but not at the cost of your image. When creating your headlines, stay away from these seven dubious tactics.
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Regardless of who leads sales enablement strategy, your reps need to remove the collateral crutch and practice telling the story instead.
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As wearable technology becomes mainstream, companies that adapt to new trends the fastest will beat the competition for audience loyalty early on.
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Audience parting combines psychographic and consumption data to build a hyper-targeted audience pool that results in much less advertising waste.
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Chad Pollitt

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With Facebook's Instant Articles, publishers finally have the functionality to push native, interactive articles directly to its platform.
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Staying on the fence about controversial issues may seem like the safer play, but choosing a stance & sticking by it can actually have great benefits.
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New insights on the likelihood of audience engagement in different verticals can help maximize outreach efforts in your next promotions cycle.
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Ready to spread your wings & forge your own path? One of these seven ideas could put you on the road to the next great content marketing innovation.
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You don’t get a second chance at a first impression. A welcome email is an important opportunity to show a gesture of goodwill and build loyalty.
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While early adopters of Facebook native video have been rewarded for their savvy, it's worth remembering that YouTube is still a search behemoth.
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People
Have him in circles
1,164 people
Carlos Gil's profile photo
Cassie L. Gray's profile photo
Troy Rumfelt's profile photo
Beth Corneglio's profile photo
King Content's profile photo
Paul Parisi's profile photo
Kevin Andexler's profile photo
Kristina Pelly's profile photo
Annick Mautrait's profile photo
Work
Occupation
Marketing
Employment
  • Relevance
    VP of Audience, 2014 - present
  • digitalrelevance™
    VP of Marketing, 2012 - 2014
  • Kuno Creative
    Director of Inbound Marketing, 2010 - 2012
  • Digital Hill Multimedia, Inc.
    Internet Marketing Manager, 2007 - 2010
  • Facebook TabSite
    Marketing Manager, 2010 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Indianapolis, IN
Previously
Cleveland, OH - Fort Wayne, IN - Bloomington, IN - Balad, Iraq
Story
Tagline
Web Traffic Controller, Author of Ebooks, Top 20 CMO Influencer Co-Founder of Relevance & Former Army Commander
Introduction

Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former Army Commander, is VP of Audience and Co-founder of Relevance.com, an online publication solely dedicated to helping marketing and communications executives solve their online content visibility challenges. 

A member of a Forbes Top 100 list, Chad also authored "51 Things Your Mother Taught You about Inbound Marketing." He has contributed to industry media outlets, including The Guardian, Huffington Post, Social Media Today, Business2Community and LinkedIn.

Chad has been creating profitable online campaigns for over 11 years for brands both large and small while delivering tens of millions of dollars of tracked return on SEO alone. 

Named a top five content marketing thought leader by Onalytica and a top 20 CMO influencer by Nice, he continues to innovate by leading the emerging industry of online content promotion and distribution

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Education
  • University of San Francisco
    Internet Marketing Masters Certification, 2008 - 2009
  • Indiana University
    Entrepreneurship, 1994 - 1999
  • HubSpot
    HubSpot Certified Partner, 2010 - 2010
  • HubSpot
    Inbound Marketing Certified Professional with Honors Distinction, 2012 - 2012
Basic Information
Gender
Male