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Chad Pollitt
Works at Relevance
Attended University of San Francisco
Lives in Indianapolis, IN
1,143 followers|163,146 views
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Chad Pollitt

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What exactly is brand lift, how can we break it down and which of its components are applicable to your content campaigns?
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Google Analytics has always been (and may always be) our bread and butter as digital marketers, but you can't put all your eggs in one basket, either.
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A new trend in opt-in display ads allows for targeting by geographic location, as well as hundreds of demographic and psychographic data points.
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Today, syndication is still a big part of traditional media’s business model. But like everything else, it’s being tugged apart by technology.
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Mobilegeddon isn't the end of the world, but you may need to adjust your content & SEO strategies to deliver a highly optimized mobile experience.
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The benefits of newsjacking are plenty – from increased reach & social shares to injecting your expertise in into a conversation that’s already happening.
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Chad Pollitt

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The Content Promotion Quadrant scores native ads in a way that suggests what to produce more of and what type of content works best for promotion.
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Freelance writers are willing to create the compelling content you need, you just have to know where to find them (or how to help them find you).
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From format to function, Snapchat Discover ushers the future of brand storytelling with hints on consumer expectations for engaging mobile content.
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The key to holding consumer attention is knowing how every content piece you create will advance them along the customer journey.
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Brands aren't sure which is better: strong customer relationships (but longer sales funnels) from content marketing, or faster conversions with native ads?
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Facilitating the influencer journey from a total lack of awareness to brand ambassador is neither quick nor easy - but the results are worthwhile.
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Have him in circles
1,143 people
Rick Yager's profile photo
SocialEars's profile photo
Gospel Hip Hop 2014's profile photo
Paul Parisi's profile photo
Anthony Jackson's profile photo
Ed Marsh's profile photo
Roses Costa Brava's profile photo
Susan Musleh's profile photo
Gary Taylr's profile photo
Work
Occupation
Marketing
Employment
  • Relevance
    VP of Audience, 2014 - present
  • digitalrelevance™
    VP of Marketing, 2012 - 2014
  • Kuno Creative
    Director of Inbound Marketing, 2010 - 2012
  • Digital Hill Multimedia, Inc.
    Internet Marketing Manager, 2007 - 2010
  • Facebook TabSite
    Marketing Manager, 2010 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Indianapolis, IN
Previously
Cleveland, OH - Fort Wayne, IN - Bloomington, IN - Balad, Iraq
Story
Tagline
Web Traffic Controller, Author of Ebooks, Top 20 CMO Influencer Co-Founder of Relevance & Former Army Commander
Introduction

Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former Army Commander, is VP of Audience and Co-founder of Relevance.com, an online publication solely dedicated to helping marketing and communications executives solve their online content visibility challenges. 

A member of a Forbes Top 100 list, Chad also authored "51 Things Your Mother Taught You about Inbound Marketing." He has contributed to industry media outlets, including The Guardian, Huffington Post, Social Media Today, Business2Community and LinkedIn.

Chad has been creating profitable online campaigns for over 11 years for brands both large and small while delivering tens of millions of dollars of tracked return on SEO alone. 

Named a top five content marketing thought leader by Onalytica and a top 20 CMO influencer by Nice, he continues to innovate by leading the emerging industry of online content promotion and distribution

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Education
  • University of San Francisco
    Internet Marketing Masters Certification, 2008 - 2009
  • Indiana University
    Entrepreneurship, 1994 - 1999
  • HubSpot
    HubSpot Certified Partner, 2010 - 2010
  • HubSpot
    Inbound Marketing Certified Professional with Honors Distinction, 2012 - 2012
Basic Information
Gender
Male