The other day, I had a a conversation with someone who didn't understand why being a grammar snob is important in business. Your words are, most of the time, the only thing customers will see online before they decide to buy from you or hire you.
Your word is your bond. So learn to show more with less words.
Put the exclamation point away. Customers don’t want to be told, “This is amazing!” — they want to be shown amazing and come to that conclusion themselves. - Patrick Armitage
While certainly offers features that make your work easier and faster, it's important to take the time to add insights and comments to bring context into the equation.
Great content curation helps everyone!
Repurposing content is a great practice that too few small business owners use to their advantage. And I am guilty of it too, as I only have time to refresh my stale posts.
With that said, 's article gave me some great food for thought, especially with point #5: "DO start creating evergreen content that can be repurposes." I agree that it makes your repurposing work more effective and long-lasting.
Kevan Lee from Buffer suggests that a great way to know if you’re creating evergreen content is to ask, “Will this help clients a year from now?” If the answer is yes, it’s evergreen!
An excellent read!
#bloggingtips #trafficbuilding #smallbusiness #contentstrategy
- B2B News NetworkColumnist, 2014 - present
- Paper.liBlog Staff Writer, 2014 - present
- SocialMediaSlant.comSocial media coach, blogger, curator, author, 2013 - present
- CendrineMarrouat.comFreelance journalist, blogger, author, content curator, 2005 - 2014
- Digital JournalDigital Journalist, 2010 - 2013
- Examiner.comFreelance journalist, reviewer, 2010 - 2013
Cendrine Marrouat is a social media blogger / curator / author, and the founder of Social Media Slant, a blog focusing on social media tips, tools, stats, and news for small businesses and solo-preneurs.
Cendrine also hosts the monthly #smslantchat Twitter discussion and is a paid contributor for Paper.li and B2B News Network.
Cendrine has authored two social media books:
- The Little Big eBook on Blogging: 40 Traffic Generation Tips - A comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs.
- The Little Big eBook on Social Media Audiences: Build Yours, Keep It, and Win - A down-to-earth guide for small business owners and entrepreneurs who are starting or struggling with social media.
- SocialMediaSlant.com2013 - present
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