Data-driven culture helps analytics team generate business value

"Ken Rudin, head of analytics for Facebook, opens the second of three segments from Chapter 5 in Eckerson's book [Secrets of Analytical Leaders: Insights from Information Insiders] by detailing the importance of remaining focused on business goals, asking the right analytics questions and placing data analysts in the business teams they support."
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"[I]t's important to embed analysts inside the business teams they support. They need to sit side-by-side with business people, participate in all their meetings, and contribute their analytical knowledge and perspective. If they're not embedded, they can't possibly master the nuances of the business they're trying to support. It will take them much longer to perform an analysis and they might miss important details. Also, if they're not embedded, it's harder for them to persuade business people to test their assumptions and act on the output to improve the business."
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"Eric Colson, chief analytics officer at online clothing retailer Stitch Fix, discusses the merits of hiring top-performing analytics professionals and instituting a data-driven culture and an effective organizational structure for an analytics program.
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"A data-driven culture that values empiricism keeps politics and opinions in check. People frame their ideas as hypotheses and submit them to testing and experimentation. Although decisions are evaluated scientifically, there is still room for judgment and intuition. This kind of culture values data and analytics immensely, creating a supportive environment in which data developers and analysts thrive. The right culture also minimizes rules and processes to prevent stifling innovation and learning. It continually prunes processes that don't add value and is willing to incur some risk to ensure a fluid, fast-moving environment."
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"Timothy Leonard, an independent consultant and data scientist who previously was chief technology officer at trucking company U.S. Xpress..."
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"Executives need to define objectives, communicate them to everyone involved, define measures of success, and hold someone accountable for the outcome. The development team needs to hire the right people, with appropriate technical and business skills, to develop the infrastructure and applications. The business needs to assign the right business people to work with the development team to define requirements and provide continual feedback to ensure applications meet their objectives and needs."

#Executives   #Analysts   #BusinessIntelligence     #DriveInnovation    

Posted by +Dan Durrant 

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