What Maslow Missed: Connectivity
(29 Mar 2012 - Steve Denning)

"Maslow’s model is hierarchical. The human brain at the base is driven by a basic instinct to survive with food drink and shelter. The second level is made up of the safety needs. The third level in Maslow’s model comprises the social needs like family, affection, relationships, work groups, and community. The fourth level comprises the ego-centric needs of achievement, responsibility, and reputation. And finally, at the top is self-actualization, personal growth and fulfillment."
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“Here’s the problem with Maslow’s hierarchy,” explains Rutledge.  “None of these needs — starting with basic survival on up — are possible without social connection and collaboration…. Without collaboration, there is no survival. It was not possible to defeat a Woolley Mammoth, build a secure structure, or care for children while hunting without a team effort.  It’s more true now than then. Our reliance on each other grows as societies became more complex, interconnected, and specialized. Connection is a prerequisite for survival, physically and emotionally.”

“Needs are not hierarchical. Life is messier than that. Needs are, like most other things in nature, an interactive, dynamic system, but they are anchored in our ability to make social connections. Maslow’s model needs rewiring so it matches our brains. Belongingness is the driving force of human behavior, not a third tier activity. The system of human needs from bottom to top, shelter, safety, sex, leadership, community, competence and trust, are dependent on our ability to connect with others. Belonging to a community provides the sense of security and agency that makes our brains happy and helps keep us safe.”
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"Rutledge’s rewired version of psychological needs suggests a more realistic set of multiple paths, through social connection, to meet our varying psychology needs. What it implies, and the experience of radical management confirms, is that getting work done by people working together in self-organizing teams can meet most people’s psychological needs without positing unrealistic goals of self-actualization as the be-all and end-all of life."

#Collaboration   #Managers   #HumanResources  

Posted by +Dan Durrant 

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