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Cathy Colliver
Works at Courier-Journal Media
Attended Amherst College
144 followers|33,976 views
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What can I say? Kurt Vonnegut was brilliant. Here's how his theory on diagramming stories can help you structure your marketing message.
 
Companies that provide non-commercial products or services often feel stuck when it comes to marketing. Kurt Vonnegut can help you structure your marketing message. 

Brand Manager +Cathy Colliver breaks it down for you.

http://www.cjmediasource.com/blog/article/its-all-in-the-message
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Sometimes I correlate what's happening in digital marketing with the industrial revolution, and sometimes I liken it to the wild west. Either way, there are things you can do to focus your approach.
 
10 Things to Keep in Mind When Navigating Digital Marketing - thoughts from Brand Manager +Cathy Colliver on finding your way in the #digital  Wild West.
How do you find your way in the Digital Wild West? 10 things to keep in mind when navigating digital marketing.
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Cathy Colliver

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If you only see one play in the remainder of Actors Theatre's current season, go see At the Vanishing Point. The 2004 production was beautiful, stirring and magical. I'm excited to see what the newly revisited production has in store.
Actors Theatre presents new version of Naomi Iizuka's 'At the Vanishing Point'
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I really do love data, especially marketing data.
 
Data intelligence can be key to a marketing strategy that helps you build your business. Thoughts from +Cathy Colliver 
Data can be a powerful tool when it’s used to create a marketing strategy that supports your business objectives.
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I'm hoping for something stellar this year.
 
Maybe you watch the Super Bowl for the commercials, but are you paying attention to who is sitting out? Brand Manager +Cathy Colliver  on why digital marketing may be the best game day strategy.
You watch the Super Bowl for the commercials, but are you watching who is sitting out this year?
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Everyone's abuzz over data, but it's important to remember that what can move your business objectives should also form the basis of your data research.
 
Which comes first - marketing mix or goals?

It's important that any marketing campaign be grounded in strategy that is focused on meeting your business objectives.
You can’t have clear ROI without clear business goals in mind. The right marketing mix is best reached through careful consideration of goals, data and a clearly defined strategy.
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This makes me so happy. My father-in-law grew up in Cave City.
Louisville's Will Russell, of Lebowski Fest, is in negotiations to buy Guntown Mountain
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Have her in circles
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I am a big believer at starting with this to shape your marketing plans.
 
Audience Strategy: how an arts study can teach us all about the importance of focus and strategy. Thoughts from Brand Manager +Cathy Colliver 
Focus your efforts to broaden, deepen or diversify your customer base. How you can improve audience targeting so you don’t waste money.
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Should you ever be so unlucky that a pet is sprayed by a skunk and gets in the house before you realize it, this is where you need to look for lingering skunk odor.

I unfortunately speak from recent experience. Some of these things were inside of bags and nothing else in the bag had the smell, just the one item.

Stuffed animals - this one was really hard to get all the way out since some of them couldn't go through the washing machine.

Specific types of plastic, foam and other synthetic materials, such as...
Diapers/Pull-Ups
Shelf-liners
Shower curtain liners
Bath mats
Plastic grocery bags
Foam arts and crafts type materials
Plastic/synthetic storage bags, such as for play dough, and soft-sided travel coolers
Eyeglass case
Phone case
Plastic wrappers holding other stuff (example: coffee filters) and anything paper inside of those plastic wrappers
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Wow, that's terrible : (  Sorry
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I would like to say I am responsible for the styling, but the sunglasses around the neck and backwards ball cap are all Little Man.
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Happy birthday to Muhammad Ali, who said “Service to others is the rent you pay for your room here on earth.”
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People
Have her in circles
144 people
Ben Marcum's profile photo
Tony Dingman's profile photo
Erin Keane's profile photo
Ryan Roman's profile photo
Amber Glisson's profile photo
Sofiene El Kebir's profile photo
Devon V Strain's profile photo
Nick Huhn's profile photo
Brian Walker's profile photo
Work
Occupation
Marketing!
Employment
  • Courier-Journal Media
    B2B Brand Manager, 2014 - present
  • J&L Marketing, Inc.
    National Accounts Senior Project Manager, 2012 - 2014
  • Arison Insurance
    Marketing Director, 2011 - 2012
  • Actors Theatre of Louisville
    Marketing Manager, 2006 - 2011
  • Actors Theatre of Louisville
    Interim Director of Marketing, 2008 - 2008
  • Actors Theatre of Louisville
    Marketing Coordinator, 2006 - 2006
  • Actors Theatre of Louisville
    Marketing Associate, 2003 - 2006
Basic Information
Gender
Female
Other names
Cathy Mellen
Story
Tagline
Do Good and Be Good -John Adams
Introduction
Marketing professional and creative analyst with focused expertise in brand management, project management, crafting and implementing marketing strategies, intrepreneurial initiatives and customer segmentation.
LinkedIn
Twitter
Bragging rights
Voracious reader and kind of a geek on law and politics. Not PMI Certified, but fairly certain I've logged the mythical 10,000 hours.
Education
  • Amherst College
    BA, 1999 - 2003
  • Bellarmine University
    MBA, 2005 - 2008
Links
Cathy Colliver's +1's are the things they like, agree with, or want to recommend.
Inception Explained
www.inception-explained.com

An interactive animation explaining Inception, the movie. We summarize the plot in an easy to follow animated infographic for those who foun

J&L Marketing - Blog
blog.jandlmarketing.com

From left to right: J. Casner Wheelock of Middleton Reutlinger, J&L Marketing President Scott Joseph, Trish Joseph, J&L Marketing VP of Oper

J&L Marketing - Blog - The Two Things That Make Any Dealership Work ...
blog.jandlmarketing.com

If you own a dealership or manage one, there are really only two things you need to constantly do ...

J&L Marketing | bLinked | Automotive Equity Data Mining and Lead Gen...
www.jandlmarketing.com

bLinked is J&L Marketing's data mining and lead generation program helping dealerships achieve some of the best ROI, trades and closing rati

Santorum Wins The Search Primary On Super Tuesday
www.buzzfeed.com

Santorum Wins The Search Primary On Super Tuesday: Mitt Romney may have taken the most delegates, but according to Google, Rick Santor...

J&L Marketing | Automotive Customer Pay Service Clinics | Testimonials
www.jandlmarketing.com

Read some of the outstanding reviews from our customers from DrivingSales.com.

J&L Marketing | Automotive Sales Events | Testimonials
www.jandlmarketing.com

Read about dealerships who have had success with our automotive sales events.

J&L Marketing | bLinked | Testimonials
www.jandlmarketing.com

Read how bLinked has helped other car dealerships strategically target customers who are in the best position to buy—today.

Apple Issues Formal Apology for New Maps App
geekbeat.tv

Apple CEO Tim Cook issued an open-letter apology apologizing for the new mapping solution.

This (Perfect?) Restaurant App Offers Just The Menu And The Hours
www.fastcodesign.com

You’re in a new town. You’re craving Sichuan. But have you ever searched for a Sichuan restaurant on Yelp? It can be a pretty horrible exper

J&L Marketing - Blog - How To Profit From Your Automotive Direct Mai...
blog.jandlmarketing.com

What would happen if you were able to have the potential customers who respond to your next automo...

Fastline Publications
www.fastline.com

Search thousands of tractor, combines and farm equipment classifieds from top manufacturers like John Deere, Case IH, and Agco.

Why Google+ Is the Best Thing That Happened to My Career
www.thecmosite.com

Journalist Mike Elgan expanded his following by concentrating social media marketing on Google+. It'll work for big brands, too.

TechCrunch | ‘Menu And Hours,’ For When You’re Too Hungry To Scroll Thro...
techcrunch.com

I've heard like a billion people complain about this recently so here goes: When you're starving you don't want to read through thousands of