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Cathy Colliver
Works at Courier-Journal Media
Attended Amherst College
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Cathy Colliver

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5 Jedi Mind Tricks to Dramatically Improve Your Performance via Inc.
In order to perform at the highest level, it's more important than ever to focus on living in the present.
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I've been waiting for this for a long time.
 
Why the future of media may be a sophisticated approach to personalized, curated and adaptive content. #TransformMedia  
ESPN just redesigned its website -- here's why we're excited about it.
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5 Marketing Lessons from the Kentucky Derby. 

"Over the years I have talked with many clients who felt like marketing and advertising is a lot like betting on the Kentucky Derby. Everybody else is doing it, so they feel like they should too. Without any knowledge of how to win the race, their marketing plan turns out to be a gamble that doesn’t pay off." #kentuckyderby   #marketingstrategy  
Marketing and advertising sometimes feels like betting on the Kentucky Derby. Without a marketing strategy to help you win the race, your marketing plan can turn out to be a gamble that doesn’t pay off.
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It's Thunder Over Louisville week, which means it's time to think about how you can make your brand marketing stand out, Thunder style. Thoughts from Brand Manager +Cathy Colliver. #brandmarketing   #ThunderOverLouisville  
Brand Marketing is often challenging, especially when it comes to thinking of ways to stand out from the crowd and really engage with prospective customers.
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What can the Louisville dining scene teach you about brand marketing? It's all about in-person connections and conversation. Thoughts from Brand Manager +Cathy Colliver  #louisvilledining   #brandmarketing   #brandchampions  
A good marketing strategy can benefit from tactics to help leverage word of mouth. Louisville conversations are happening in real life, with connections bringing all of us together.
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Cathy Colliver

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Finally decided that the reason I like Vampire Weekend is it reminds me of the pure, unadulterated optimism of early 2000's Weezer.
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It's funny how the consideration set for Millennial birth years gets wider and wider as people refer to Millennials year after year as 18 - 34. Do they never age?
 
So how many millennials are there in the U.S. anyway? http://ow.ly/MeF1h
Marketers tend to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, and there's research to be found on anything ranging from their top brand attributes to their influence on B2B purchases. Those analyses are all helpful in their own right, but -...
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Applying the culinary principle of a deep fried hot brown to marketing strategy....just because I can.
 
Market intelligence can help inform your marketing strategy. And it can also help you trying something different based not on a hunch, but on data. #data   #marketingstrategy  
Market intelligence can provide a surprising way into developing a sound marketing strategy by transforming information into actionable data.
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It's Patriot's Day. Thinking of Boston, then and now.
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Courier-Journal News Director Veda Morgan will be featured in Advertising Federation of Louisville's lunchtime speaker series on April 22. #transformmedia  
Courier-Journal News Director Veda Morgan Joins American Advertising Federation Louisville Speaker Series with Tips on Pitching in Today's News Environment. April 22, 2015, noon - 1 pm.
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I [heart] infographics, but I'm kind of tired of them being shared in digital spaces where you can't actually read them. Less is more when it comes to presentation.
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Law is imperfect, but it is not immutable.
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People
Have her in circles
145 people
Devon V Strain's profile photo
Lance Minnis's profile photo
Mark Stringham's profile photo
Ashok Pitchamani's profile photo
Kasia Bytnerowicz's profile photo
Ansh Rajput's profile photo
MARSian Man's profile photo
Gregory Maupin's profile photo
Scott Anthony's profile photo
Work
Occupation
Marketing!
Employment
  • Courier-Journal Media
    B2B Brand Manager, 2014 - present
  • J&L Marketing, Inc.
    National Accounts Senior Project Manager, 2012 - 2014
  • Arison Insurance
    Marketing Director, 2011 - 2012
  • Actors Theatre of Louisville
    Marketing Manager, 2006 - 2011
  • Actors Theatre of Louisville
    Interim Director of Marketing, 2008 - 2008
  • Actors Theatre of Louisville
    Marketing Coordinator, 2006 - 2006
  • Actors Theatre of Louisville
    Marketing Associate, 2003 - 2006
Basic Information
Gender
Female
Other names
Cathy Mellen
Story
Tagline
Do Good and Be Good -John Adams
Introduction
Marketing professional and creative analyst with focused expertise in brand management, project management, crafting and implementing marketing strategies, intrepreneurial initiatives and customer segmentation.
LinkedIn
Twitter
Bragging rights
Voracious reader and kind of a geek on law and politics. Not PMI Certified, but fairly certain I've logged the mythical 10,000 hours.
Education
  • Amherst College
    BA, 1999 - 2003
  • Bellarmine University
    MBA, 2005 - 2008
Links
Cathy Colliver's +1's are the things they like, agree with, or want to recommend.
Inception Explained
www.inception-explained.com

An interactive animation explaining Inception, the movie. We summarize the plot in an easy to follow animated infographic for those who foun

J&L Marketing - Blog
blog.jandlmarketing.com

From left to right: J. Casner Wheelock of Middleton Reutlinger, J&L Marketing President Scott Joseph, Trish Joseph, J&L Marketing VP of Oper

J&L Marketing - Blog - The Two Things That Make Any Dealership Work ...
blog.jandlmarketing.com

If you own a dealership or manage one, there are really only two things you need to constantly do ...

J&L Marketing | bLinked | Automotive Equity Data Mining and Lead Gen...
www.jandlmarketing.com

bLinked is J&L Marketing's data mining and lead generation program helping dealerships achieve some of the best ROI, trades and closing rati

Santorum Wins The Search Primary On Super Tuesday
www.buzzfeed.com

Santorum Wins The Search Primary On Super Tuesday: Mitt Romney may have taken the most delegates, but according to Google, Rick Santor...

J&L Marketing | Automotive Customer Pay Service Clinics | Testimonials
www.jandlmarketing.com

Read some of the outstanding reviews from our customers from DrivingSales.com.

J&L Marketing | Automotive Sales Events | Testimonials
www.jandlmarketing.com

Read about dealerships who have had success with our automotive sales events.

J&L Marketing | bLinked | Testimonials
www.jandlmarketing.com

Read how bLinked has helped other car dealerships strategically target customers who are in the best position to buy—today.

Apple Issues Formal Apology for New Maps App
geekbeat.tv

Apple CEO Tim Cook issued an open-letter apology apologizing for the new mapping solution.

This (Perfect?) Restaurant App Offers Just The Menu And The Hours
www.fastcodesign.com

You’re in a new town. You’re craving Sichuan. But have you ever searched for a Sichuan restaurant on Yelp? It can be a pretty horrible exper

J&L Marketing - Blog - How To Profit From Your Automotive Direct Mai...
blog.jandlmarketing.com

What would happen if you were able to have the potential customers who respond to your next automo...

Fastline Publications
www.fastline.com

Search thousands of tractor, combines and farm equipment classifieds from top manufacturers like John Deere, Case IH, and Agco.

Why Google+ Is the Best Thing That Happened to My Career
www.thecmosite.com

Journalist Mike Elgan expanded his following by concentrating social media marketing on Google+. It'll work for big brands, too.

TechCrunch | ‘Menu And Hours,’ For When You’re Too Hungry To Scroll Thro...
techcrunch.com

I've heard like a billion people complain about this recently so here goes: When you're starving you don't want to read through thousands of