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Cathy Colliver
Works at Courier-Journal Media
Attended Amherst College
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Cathy Colliver

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The biggest reasons to choose a marketing partner - lack of expertise or lack of time.
 
Marketing doesn't have to be a time suck. You don't have time. We can help. #marketingsuperero  Thoughts from brand manager +Cathy Colliver 
You don’t have time to manage your marketing the way you wish you could. We can help.
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Cathy Colliver

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Digital Marketing Minute: Web metrics, social ecommerce on Facebook and consumer data. #digitalmarketing   #socialmediamarketing   #socialcommerce   #marketingdata  
Digital Marketing Minute - your source for digital marketing tips to help your business grow.
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Cathy Colliver

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10 Fonts That Might be Worse Than Comic Sans. via HubSpot #FontSnob   #fonts  
Comic Sans aside, learn 10 more fonts that you should avoid if you want your business to be taken seriously.
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"First of all," he said, "if you can learn a simple trick, Scout, you'll get along a lot better with all kinds of folks. You never really understand a person until you consider things from his point of view--"
"Sir?"
"--until you climb into his skin and walk around in it."
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Sometimes, as a marketer, or a small business owner, you just feel stuck when it comes to effectively tackling your brand marketing. Sometimes, you really do need help.
 
How do you know when you need an outside digital marketing vendor? Digital Director +Christy Belden outlines 4 reasons to consider finding a digital marketing partner. #digitalmarketing   #smallbusinessmarketing  
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I can't even talk about it. At least not yet. #gosetawatchman  
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Smart people talking about super interesting marketing and data trends.
 
Better Data = Smarter Marketing: Listen to Digital Director +Christy Belden and Senior Client Strategy Manager Nancy Jo Trafton talk data and market intelligence insights, as part of the Advertising Federation of Louisville's speaking series. 
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So important to get over being clever.
 
Why trying to be clever is killing your marketing strategy. Thoughts from brand manager +Cathy Colliver  #brandmarketing  
Stop thinking about marketing as clever copy and flashy design. Focus on your business and allow that to drive your marketing strategy.
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Equal Justice Under Law 
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I choose stain-fighting power over clever ads. Every. Time.
 
In crafting a marketing or advertising message, it's crucial to focus on how you make your customer's lives easier.

Your customers choose you for the value you offer to them, and the impact you make on their lives.

Do I want my laundry detergent to be hilarious, or to remove spaghetti stains?

Thoughts from Brand Manager, Busy Mom and Consumer +Cathy Colliver 

#marketingtips   #advertising   #smallbusinesstips  
Do I want my laundry detergent to be hilarious, or to remove spaghetti stains? Your marketing message should reflect that.
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People
Have her in circles
145 people
Taunya Massa's profile photo
Paul Marino's profile photo
sombir rathee's profile photo
Jeremy “Wize” Brown's profile photo
Tracy Karem's profile photo
Aijaz Abbas's profile photo
John Asher's profile photo
shandy goodlett gazo's profile photo
Vadym Gurevych's profile photo
Work
Occupation
Marketing!
Employment
  • Courier-Journal Media
    B2B Brand Manager, 2014 - present
  • J&L Marketing, Inc.
    National Accounts Senior Project Manager, 2012 - 2014
  • Arison Insurance
    Marketing Director, 2011 - 2012
  • Actors Theatre of Louisville
    Marketing Manager, 2006 - 2011
  • Actors Theatre of Louisville
    Interim Director of Marketing, 2008 - 2008
  • Actors Theatre of Louisville
    Marketing Coordinator, 2006 - 2006
  • Actors Theatre of Louisville
    Marketing Associate, 2003 - 2006
Basic Information
Gender
Female
Other names
Cathy Mellen
Story
Tagline
Do Good and Be Good -John Adams
Introduction
Marketing professional and creative analyst with focused expertise in brand management, project management, crafting and implementing marketing strategies, intrepreneurial initiatives and customer segmentation.
LinkedIn
Twitter
Bragging rights
Voracious reader and kind of a geek on law and politics. Not PMI Certified, but fairly certain I've logged the mythical 10,000 hours.
Education
  • Amherst College
    BA, 1999 - 2003
  • Bellarmine University
    MBA, 2005 - 2008
Links
Cathy Colliver's +1's are the things they like, agree with, or want to recommend.
Inception Explained
www.inception-explained.com

An interactive animation explaining Inception, the movie. We summarize the plot in an easy to follow animated infographic for those who foun

J&L Marketing - Blog
blog.jandlmarketing.com

From left to right: J. Casner Wheelock of Middleton Reutlinger, J&L Marketing President Scott Joseph, Trish Joseph, J&L Marketing VP of Oper

J&L Marketing - Blog - The Two Things That Make Any Dealership Work ...
blog.jandlmarketing.com

If you own a dealership or manage one, there are really only two things you need to constantly do ...

J&L Marketing | bLinked | Automotive Equity Data Mining and Lead Gen...
www.jandlmarketing.com

bLinked is J&L Marketing's data mining and lead generation program helping dealerships achieve some of the best ROI, trades and closing rati

Santorum Wins The Search Primary On Super Tuesday
www.buzzfeed.com

Santorum Wins The Search Primary On Super Tuesday: Mitt Romney may have taken the most delegates, but according to Google, Rick Santor...

J&L Marketing | Automotive Customer Pay Service Clinics | Testimonials
www.jandlmarketing.com

Read some of the outstanding reviews from our customers from DrivingSales.com.

J&L Marketing | Automotive Sales Events | Testimonials
www.jandlmarketing.com

Read about dealerships who have had success with our automotive sales events.

J&L Marketing | bLinked | Testimonials
www.jandlmarketing.com

Read how bLinked has helped other car dealerships strategically target customers who are in the best position to buy—today.

Apple Issues Formal Apology for New Maps App
geekbeat.tv

Apple CEO Tim Cook issued an open-letter apology apologizing for the new mapping solution.

This (Perfect?) Restaurant App Offers Just The Menu And The Hours
www.fastcodesign.com

You’re in a new town. You’re craving Sichuan. But have you ever searched for a Sichuan restaurant on Yelp? It can be a pretty horrible exper

J&L Marketing - Blog - How To Profit From Your Automotive Direct Mai...
blog.jandlmarketing.com

What would happen if you were able to have the potential customers who respond to your next automo...

Fastline Publications
www.fastline.com

Search thousands of tractor, combines and farm equipment classifieds from top manufacturers like John Deere, Case IH, and Agco.

Why Google+ Is the Best Thing That Happened to My Career
www.thecmosite.com

Journalist Mike Elgan expanded his following by concentrating social media marketing on Google+. It'll work for big brands, too.

TechCrunch | ‘Menu And Hours,’ For When You’re Too Hungry To Scroll Thro...
techcrunch.com

I've heard like a billion people complain about this recently so here goes: When you're starving you don't want to read through thousands of