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Cathy Colliver
Works at Courier-Journal Media
Attended Amherst College
149 followers|36,113 views
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Cathy Colliver

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This guy is both smart and funny, beyond describing. So you're just going to have to go listen to him in person. Here's how.
 
Our very own Client Strategy Manager (and Serious Star Wars Fan) Alex Porter is getting ready to take you on a humorous marketing journey through the lens of the Star Wars universe.

Join us February 10 for a lunchtime speaking event, part of the Advertising Federation of Louisville's professional development series. 
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I really do love this metaphor.
 
As we head into the thick of basketball season, it's always a good idea to brush off your metaphors. When it comes to digital marketing optimization, ball don't lie. ‪#‎digitalmarketing‬ Thoughts from brand manager +Cathy Colliver 
Digital channels have changed the face of marketing due to efficiencies and immediate data insights.
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Yes, it's okay to watch that TED talk right now.
 
How to Stay Current with Digital and Marketing - take the time to stay inspired! #diigtalmarketing #marketingtrends
Take the time to read the posts and whitepapers, watch the videos and webinars, and listen to podcasts as things catch your eye. If you put it off, you’re likely to forget or deprioritize. So, yes, that inspirational TED talk is worth listening to right now.
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I work with fun, awesome, smart people like +Alex Porter 
 
5 Marketing Tips from Star Wars - Thoughts from our Marketing Jedi Knight +Alex Porter  #MarketingTips #StarWars #MarketingJediKnight
Family drama, rebellion, technology, good and evil. Some really heavy stuff, but more importantly, Star Wars also holds some very insightful marketing tips that can really increase your brand’s ROI.
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Cathy Colliver

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Great place to work!
 
Love Marketing? We're Hiring! Client Strategy Manager roles available. http://ow.ly/WY6yD #louisvillejobs #marketingjobs
In this role you will: Be responsible for the management of integrated marketing solutions, media planning, research, analysis, ad concepts, creative solutions and strategy based on market, specific industry and core customer information for specified clients; taking the gathered information in ...
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It has been a great year!
 
2015 - A Year of Transformation, Part 1. Thoughts on a big year from +Cathy Colliver 
It has been a big year, and we’re poised for even more innovations in 2016. All of which allows us to continue helping local businesses build their brands.
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How to stay motivated in your marketing - Love what you do. Thoughts from Brand Manager +Cathy Colliver   #marketingtips #smallbusinessmarketing #smallbizmarketing  
You own a business because you love what you do. You provide a needed product or service that helps make people’s lives easier. There is real value in that.
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Sales Leadership Superheroes: These guys have a combined cool century of marketing, sales, advertising and digital experience. #TShirtTuesday   #NewGannett  
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Why CJ Media for digital marketing? We start with your goals (not ours). #digitalmarketing   #marketingstrategy  
Unlike a lot of companies in the advertising and digital marketing space, we’re not a cookie cutter, set-it and forget it type of vendor.
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People
Have her in circles
149 people
Paul Marino's profile photo
Emails Angel's profile photo
Giorgi Sulaberidze's profile photo
Stephen Kertis's profile photo
Jason Clark's profile photo
Michael Ross's profile photo
Mike Brooks's profile photo
Abhimanyu Tiwari (abhiiieeeee eee)'s profile photo
Kalyn Kasun's profile photo
Work
Occupation
Marketing!
Employment
  • Courier-Journal Media
    B2B Brand Manager, 2014 - present
  • J&L Marketing, Inc.
    National Accounts Senior Project Manager, 2012 - 2014
  • Arison Insurance
    Marketing Director, 2011 - 2012
  • Actors Theatre of Louisville
    Marketing Manager, 2006 - 2011
  • Actors Theatre of Louisville
    Interim Director of Marketing, 2008 - 2008
  • Actors Theatre of Louisville
    Marketing Coordinator, 2006 - 2006
  • Actors Theatre of Louisville
    Marketing Associate, 2003 - 2006
Basic Information
Gender
Female
Other names
Cathy Mellen
Story
Tagline
Do Good and Be Good -John Adams
Introduction
Marketing professional and creative analyst with focused expertise in brand management, project management, crafting and implementing marketing strategies, intrepreneurial initiatives and customer segmentation.
LinkedIn
Twitter
Bragging rights
Voracious reader and kind of a geek on law and politics. Not PMI Certified, but fairly certain I've logged the mythical 10,000 hours.
Education
  • Amherst College
    BA, 1999 - 2003
  • Bellarmine University
    MBA, 2005 - 2008
Links
Cathy Colliver's +1's are the things they like, agree with, or want to recommend.
Inception Explained
www.inception-explained.com

An interactive animation explaining Inception, the movie. We summarize the plot in an easy to follow animated infographic for those who foun

J&L Marketing - Blog
blog.jandlmarketing.com

From left to right: J. Casner Wheelock of Middleton Reutlinger, J&L Marketing President Scott Joseph, Trish Joseph, J&L Marketing VP of Oper

J&L Marketing - Blog - The Two Things That Make Any Dealership Work ...
blog.jandlmarketing.com

If you own a dealership or manage one, there are really only two things you need to constantly do ...

J&L Marketing | bLinked | Automotive Equity Data Mining and Lead Gen...
www.jandlmarketing.com

bLinked is J&L Marketing's data mining and lead generation program helping dealerships achieve some of the best ROI, trades and closing rati

Santorum Wins The Search Primary On Super Tuesday
www.buzzfeed.com

Santorum Wins The Search Primary On Super Tuesday: Mitt Romney may have taken the most delegates, but according to Google, Rick Santor...

J&L Marketing | Automotive Customer Pay Service Clinics | Testimonials
www.jandlmarketing.com

Read some of the outstanding reviews from our customers from DrivingSales.com.

J&L Marketing | Automotive Sales Events | Testimonials
www.jandlmarketing.com

Read about dealerships who have had success with our automotive sales events.

J&L Marketing | bLinked | Testimonials
www.jandlmarketing.com

Read how bLinked has helped other car dealerships strategically target customers who are in the best position to buy—today.

Apple Issues Formal Apology for New Maps App
geekbeat.tv

Apple CEO Tim Cook issued an open-letter apology apologizing for the new mapping solution.

This (Perfect?) Restaurant App Offers Just The Menu And The Hours
www.fastcodesign.com

You’re in a new town. You’re craving Sichuan. But have you ever searched for a Sichuan restaurant on Yelp? It can be a pretty horrible exper

J&L Marketing - Blog - How To Profit From Your Automotive Direct Mai...
blog.jandlmarketing.com

What would happen if you were able to have the potential customers who respond to your next automo...

Fastline Publications
www.fastline.com

Search thousands of tractor, combines and farm equipment classifieds from top manufacturers like John Deere, Case IH, and Agco.

Why Google+ Is the Best Thing That Happened to My Career
www.thecmosite.com

Journalist Mike Elgan expanded his following by concentrating social media marketing on Google+. It'll work for big brands, too.

TechCrunch | ‘Menu And Hours,’ For When You’re Too Hungry To Scroll Thro...
techcrunch.com

I've heard like a billion people complain about this recently so here goes: When you're starving you don't want to read through thousands of