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Cathy Colliver
Works at Courier-Journal Media
Attended Amherst College
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Cathy Colliver

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Some kids outgrow peanut allergies, but less likely if it's severe.
 
Sometimes I worry that I overreact about my Little Man's severe peanut allergy. Then I remind myself that we had a not fun trip to the ER when he went into anaphylactic shock.
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Sometimes I worry that I overreact about my Little Man's severe peanut allergy. Then I remind myself that we had a not fun trip to the ER when he went into anaphylactic shock.
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Some kids do, but those with severe peanut allergies are less likely to.
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Repeat after me: I don't have to be an expert on everything.
 
Digital marketing changes minute by minute. How do you keep up with all of it? Flip that sense of overwhelming on its head. Thoughts from brand manager +Cathy Colliver. #digitalmarketing   #marketingtips  
If you can dig down and embrace the fact that you are uniquely positioned to leverage one of the most exciting times in marketing and media, then you can flip that sense of overwhelming change on its head.
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Focus on the important things.
 
Your business goals will lead you to optimization success. Thoughts from brand manager +Cathy Colliver  on marketing strategy and keeping focus on what counts. #marketingstrategy   #marketingtips   #smallbusinesstips  
When marketing feels overwhelming or fragmented, gain focus and tie it all together with a strategy based on your business goals and optimization.
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Tackling customer insights can have a big learning curve, but also a huge upside.
 
The Market Intelligence Gap is real, folks. We can help. Thoughts from brand manager +Cathy Colliver  #data   #marketing  
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I can't even talk about it. At least not yet. #gosetawatchman  
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Have her in circles
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Cathy Colliver

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It's okay to ask for help.
 
Why it's okay to ask a marketing partner for help. Thoughts from brand manager +Cathy Colliver on why we want to be your marketing superhero. #marketingtips   #marketingstrategy  
When monitoring your advertising and marketing campaigns is just not happening because you’re too busy, it’s time to find a marketing partner.
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Great insights on data and marketing!
 
Top 10 Things You Missed from Better Data = Smarter Marketing. http://ow.ly/QJ7jl #marketingstrategy #data AAF-Louisville Presentation
Top 10 Things You Missed from Better Data = Smarter Marketing, plus a link to the presentation. Courier-Journal Media Digital Director Christy Belden and Senior Client Strategy Manager Nancy Jo Trafton spoke at the AAF Louisville Professional Development Series on July 29.
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"The hard work involves embracing uncertainty, dancing with fear and taking responsibility before it's given to us."
-Seth Godin
There's the obvious sort of laziness, the laziness of not trying very hard, of avoiding strenuous tasks or heavy lifting, of getting others to do your work or not showing up for many hours each day. We're quick to point...
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The biggest reasons to choose a marketing partner - lack of expertise or lack of time.
 
Marketing doesn't have to be a time suck. You don't have time. We can help. #marketingsuperero  Thoughts from brand manager +Cathy Colliver 
You don’t have time to manage your marketing the way you wish you could. We can help.
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People
Have her in circles
148 people
Steve Anderson's profile photo
The Benefits Firm's profile photo
МАЛАЧИ ГАДЖИЕВ's profile photo
Erin Keane's profile photo
Vadym Gurevych's profile photo
Dolack Insurance Agency Inc.'s profile photo
Matt Dobson's profile photo
Kenny Alward's profile photo
Michelle Santos's profile photo
Work
Occupation
Marketing!
Employment
  • Courier-Journal Media
    B2B Brand Manager, 2014 - present
  • J&L Marketing, Inc.
    National Accounts Senior Project Manager, 2012 - 2014
  • Arison Insurance
    Marketing Director, 2011 - 2012
  • Actors Theatre of Louisville
    Marketing Manager, 2006 - 2011
  • Actors Theatre of Louisville
    Interim Director of Marketing, 2008 - 2008
  • Actors Theatre of Louisville
    Marketing Coordinator, 2006 - 2006
  • Actors Theatre of Louisville
    Marketing Associate, 2003 - 2006
Basic Information
Gender
Female
Other names
Cathy Mellen
Story
Tagline
Do Good and Be Good -John Adams
Introduction
Marketing professional and creative analyst with focused expertise in brand management, project management, crafting and implementing marketing strategies, intrepreneurial initiatives and customer segmentation.
LinkedIn
Twitter
Bragging rights
Voracious reader and kind of a geek on law and politics. Not PMI Certified, but fairly certain I've logged the mythical 10,000 hours.
Education
  • Amherst College
    BA, 1999 - 2003
  • Bellarmine University
    MBA, 2005 - 2008
Links
Cathy Colliver's +1's are the things they like, agree with, or want to recommend.
Inception Explained
www.inception-explained.com

An interactive animation explaining Inception, the movie. We summarize the plot in an easy to follow animated infographic for those who foun

J&L Marketing - Blog
blog.jandlmarketing.com

From left to right: J. Casner Wheelock of Middleton Reutlinger, J&L Marketing President Scott Joseph, Trish Joseph, J&L Marketing VP of Oper

J&L Marketing - Blog - The Two Things That Make Any Dealership Work ...
blog.jandlmarketing.com

If you own a dealership or manage one, there are really only two things you need to constantly do ...

J&L Marketing | bLinked | Automotive Equity Data Mining and Lead Gen...
www.jandlmarketing.com

bLinked is J&L Marketing's data mining and lead generation program helping dealerships achieve some of the best ROI, trades and closing rati

Santorum Wins The Search Primary On Super Tuesday
www.buzzfeed.com

Santorum Wins The Search Primary On Super Tuesday: Mitt Romney may have taken the most delegates, but according to Google, Rick Santor...

J&L Marketing | Automotive Customer Pay Service Clinics | Testimonials
www.jandlmarketing.com

Read some of the outstanding reviews from our customers from DrivingSales.com.

J&L Marketing | Automotive Sales Events | Testimonials
www.jandlmarketing.com

Read about dealerships who have had success with our automotive sales events.

J&L Marketing | bLinked | Testimonials
www.jandlmarketing.com

Read how bLinked has helped other car dealerships strategically target customers who are in the best position to buy—today.

Apple Issues Formal Apology for New Maps App
geekbeat.tv

Apple CEO Tim Cook issued an open-letter apology apologizing for the new mapping solution.

This (Perfect?) Restaurant App Offers Just The Menu And The Hours
www.fastcodesign.com

You’re in a new town. You’re craving Sichuan. But have you ever searched for a Sichuan restaurant on Yelp? It can be a pretty horrible exper

J&L Marketing - Blog - How To Profit From Your Automotive Direct Mai...
blog.jandlmarketing.com

What would happen if you were able to have the potential customers who respond to your next automo...

Fastline Publications
www.fastline.com

Search thousands of tractor, combines and farm equipment classifieds from top manufacturers like John Deere, Case IH, and Agco.

Why Google+ Is the Best Thing That Happened to My Career
www.thecmosite.com

Journalist Mike Elgan expanded his following by concentrating social media marketing on Google+. It'll work for big brands, too.

TechCrunch | ‘Menu And Hours,’ For When You’re Too Hungry To Scroll Thro...
techcrunch.com

I've heard like a billion people complain about this recently so here goes: When you're starving you don't want to read through thousands of