Are you contagious? (Spoiler alert: Yes, we're all contagious! The question is what's your intention behind it - and +AneseCavanaugh provides some great #leadership perspective on how to be a contagion for good!)
Hi! I'm desperately seeking the following folks, please let me know if you know of anyone looking for amazing opportunities in: Robotics engineering, quality assurance, simulation engineering, software engineering, big data IT project management, accounting, healthcare delivery transformation. Thanks and have a great solstice!
I don’t usually give safety tips on this blog, but to my CMO friends: if the CIO and the head of sales invite you out for a drink, just make sure to meet at a well-lit bar with plenty of witnesses people around. Just some friendly advice.
It probably comes as no surprise that digital marketing budgets are rising. But the velocity of growth is actually quite breathtaking. In research conducted by Gartner among their clientele, digital marketing budgets rose 20% in 2013. And they’re expected to rise again by double digits in 2014. For large companies, those are large budgets being […]
"When it comes to B2B sales, our ability to set concrete goals is lacking. Even when we make a concrete sales funnel, we often have a vague step called “Follow up” or “Get buy in.” Great article on how to fix exactly this issue - and increase revenue while you're at it.
During INBOUND 2015, HubSpot Board Members Lorrie Norrington and Stacey Bishop, along with COO JD Sherman and VP of Culture Katie Burke, will explore what it takes to get more women on the boards of public companies.
Went on the grand tour of MCCI yesterday, and WOW! So grateful for visionaries like Terry who are quietly working to usher #Detroit into its new glory days. MCCI took an abandoned, trash-filled space and turned it into this. Bravo!
Terry Oprea is optimistic about the future of his integrated marketing firm — Mort Crim Communications Inc. (MCCI) — thanks to a batch of new clients, new employees and growing revenue. And the company's new downtown Detroit home was designed to reflect that spirit.
Is your sales team caught up in a hamster wheel – stuck in an endless series of meetings? Do you also happen to be in a field that has a long sales cycle and/or requires a fair bit of education along the way? If so, I have good news for you. There is a…
Not retargeting yet? Perhaps it's time to reconsider... "Retargeting ads have a 10x higher click-through rate than display ads – and visitors subject to retargeting are 70% more likely to complete a conversion compared to non-retargeted visitors."
[Paid Marketing] We’ve all experienced our fair share of retargeting and there are good reasons for why marketers do it. Retargeting ads have a 10x higher click-through rate than display ads – and visitors subject to retargeting are 70% more likely to complete a conversion compared to non-retargeted visitors. All great stuff, but retargeting ads can as annoying as people who play music from their phone in public places. If you’re not using your r...
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Have her in circles
Beyond Startup, LLC
Founder, 2012 - present
Pure Visibility, Inc.
Co-Founder, 2005 - 2012
Providing respite & resources for entrepreneurs
I <3 Detroit, my hubby and 2 awesome sons, the Red Cross, triathlons, and a whole lot more!
I am passionate about helping businesses grow in a few particular ways:
By connecting entrepreneurs to second stage resources. The path wasn't clear for me, and I'd like to help ease the path for others so they can spend more time creating jobs, enjoying life and less time re-creating the wheel.
Via online marketing (SEO, Paid Search, etc.). To that end, I
co-authored the book "Internet Marketing Start to Finish" published by
Pearson. (Available on Amazon or your local bookstore. ;-)
Moscow, Russia - Warsaw, Poland - Storm Lake, Iowa - Stanhope, Iowa