Chocolates? They're great, too... so why not give your Valentine both?
Yesterday, I helped out a nice lady who had been fooled by a phony local florist claiming they were located here in Orange County in an Adwords ad. She kept saying 'they (the deceptive order gatherer) were #1 in Google". I explained that she'd clicked on an Ad, not a natural result.
She's still baffled how the ad could be so deceptive but at least she now knows how to avoid being fooled next time she's looking for a real local florist.
This is the most dramatic change I've ever seen in how Google identifies the ads in Google Search. As you can see in the screen capture below, now each ad above the organic results has it's own, very bright yellow-orange "Ad" label, and a similar "Adds" label appears above the right-column ads.
I saw a UK user report seeing this a few days ago, but it looks like it is now rolling out to the US version of search. Prior to now, and going back a few years, the ad section of Google Search pages had been marked by a very light pastel background color, which on some screens was almost invisible. This is the boldest marking of ads I've seen in my memory.
Any thoughts on why Google is doing (or perhaps testing) this? Heading off regulatory scrutiny?
- Avante Gardens FloristFlorist, present
- Winner – Society of American Florists national design competition, The Sylvia Cup
- Winner - California Designer of the Year Competition
- Appeared as a featured presenter and designer for more than 300 industry events throughout the US, Canada, Mexico and Japan.
- Founder and Owner of Avante Gardens in Anaheim, California, celebrating its 27th year of business
- Designs have appeared in numerous publications including InStyle, Flowers&, Modern Bride, and Club Management Magazines.
- Past President of the Southwest Chapter of American Institute of Floral Designers and former co-chairman of the organization’s National Symposium.
Blogger since 2005