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Catherine Hillen-Rulloda
Works at Avante Gardens Florist
Attended WVU
Lives in Orange County CA
1,500 followers|45,572 views
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Wise words about local florists vs 'national flower companies."

Bravo to Bonnie Bank of New York City's Superior Florist for her astute comments in this AdWeek article.

#ValentinesDayFlowers #Localflorist #flowers #florists
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Great comments from SAF's Jennifer Sparks about the power and popularity of flowers for Valentine's Day.

Chocolates? They're great, too... so why not give your Valentine both?
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Love this: Cartier designs luxury watches with flower petals.
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Christi Lopez's profile photo
 
That is amazing! Thanks for sharing. 
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The Flower Fields in Carlsbad is getting a new complex complete with culinary school, floral trade center, brewery, farmers' market and other goodies. 

Can't wait to visit it.
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I'm not yet seeing these 'Ad' labels but welcome them immensely.

Yesterday, I helped out a nice lady who had been fooled by a phony local florist claiming they were located here in Orange County in an Adwords ad. She kept saying 'they (the deceptive order gatherer) were #1 in Google". I explained that she'd clicked on an Ad, not a natural result. 

She's still baffled how the ad could be so deceptive but at least she now knows how to avoid being fooled next time she's looking for a real local florist.
 
Google Search Ads New Labeling in SERPs

This is the most dramatic change I've ever seen in how Google identifies the ads in Google Search. As you can see in the screen capture below, now each ad above the organic results has it's own, very bright yellow-orange "Ad" label, and a similar "Adds" label appears above the right-column ads.

I saw a UK user report seeing this a few days ago, but it looks like it is now rolling out to the US version of search. Prior to now, and going back a few years, the ad section of Google Search pages had been marked by a very light pastel background color, which on some screens was almost invisible. This is the boldest marking of ads I've seen in my memory.

Any thoughts on why Google is doing (or perhaps testing) this? Heading off regulatory scrutiny?
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Debbie Strand CFD ICPF's profile photoBob Hatcher's profile photo
 
The internet and selling is still like the " Wild West " the biggest cow poke or cow gal or biggest presence seems to rule the day. And deception is their biggest weapon. 
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Have her in circles
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Sharon Richardson's profile photo
 
Great News: Local University is opening a forum where small business folks can get help and advice on Local Search issues.
 
We are thrilled to announce the launch of our Local U Forums -- a new venue to get help, troubleshoot and just discuss any local search and local online marketing issues you may have. First 50 members pay just $99 per month and we're also taking $50 off the first month's fee if you register before the end of January. We hope to see you in the forums!
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Simple answer to Customer Service rage: Shorten the distance between the complainers and solution providers. That's why most small businesses solve problems faster.

#whochooselocal #smallbusiness #customerservice #localbusiness   
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Why we love living in Southern California. :) Flowering plants from the front yard this morning (Dec. 2). The iris were especially a nice surprise.
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Catherine Hillen-Rulloda's profile photoBob Hatcher's profile photo
3 comments
 
Yes that aspect is nice. The fresh fragrance and lovely textures of the different conifers 
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Catherine Hillen-Rulloda

commented on a video on YouTube.
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Wow! A walk down memory lane. So many friends and so many great times.  Thank you AIFD!
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Bob Hatcher's profile photo
 
I enjoyed watching all the heavy hitters of the past. So many dedicated people that paved the way.  We all have to remember to keep growing into the future.
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People
Have her in circles
1,500 people
Sharon Richardson's profile photo
Work
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Florist
Employment
  • Avante Gardens Florist
    Florist, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Orange County CA
Story
Tagline
Florist, Designer, watching what Search Engines do in Local
Introduction
An unapologetic enthusiast for quality local florists, innovative floral design and unique website content. Particularly interested in issues that affect flower shops and florists in Local Search.

-         Winner – Society of American Florists national design competition, The Sylvia Cup

-         Winner - California Designer of the Year Competition

-         Appeared as a featured presenter and designer for more than 300 industry events throughout the US, Canada, Mexico and Japan.

-         Founder and Owner of Avante Gardens in Anaheim, California, celebrating its 27th year of business   

-         Designs have appeared in numerous publications including InStyle, Flowers&, Modern Bride, and Club Management Magazines. 

-         Past President of the Southwest Chapter of American Institute of Floral Designers and former co-chairman of the organization’s National Symposium. 

-         Blogger since 2005


Education
  • WVU
  • USC
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Other names
Cathy Hillen Rulloda
Fresh pizza, great service. Our family has been been enjoying pizza and Italian dishes at Michaelangelo's for more than a decade. They're our favorite spot close-to-home in Fullerton. We've used both take-out and delivery service, depending on our schedules, and both were timely and superb. We hosted our daughter's birthday party there a few years ago and the staff was extremely helpful and accommodating. Highly recommend.
Public - 2 years ago
reviewed 2 years ago
Fantastic scrapbook supply store. My daughter had a school project to create a scrapbook based on her class trip to Washington, DC. A friend recommended we try Wooten's and we were simply amazed at the huge selection of papers and accessories. They display loads of page ideas for inspiration and the store is well organized by themes so finding the right products is easy. The staff was extremely helpful. Great shopping experience. Highly recommend.
Public - 2 years ago
reviewed 2 years ago
Fantastic flower arrangement delivered for my sister's 50th birthday. I told the shop how special the occasion was, and they really rose to the challenge. Rave reviews from family and friends in attendance at the surprise party. Highly recommend.
Public - 2 years ago
reviewed 2 years ago
Best pancakes in Orange County. We love the cozy local setting here much better than a typical restaurant chain atmosphere. Expect a 30 minute (or more) wait on the weekends, but it's well worth it.
Public - 3 years ago
reviewed 3 years ago
36 reviews
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Lake Elsinore Florist has been delivering flowers for me and for my business for at least 5 years and they've always designed what was ordered - with style and on time. I wish their website showed more of the unique offerings since they easily create a wide range of looks: contemporary, Tuscan, Victorian and so much more. Their floral design experience and large inventory of fresh flowers is impressive. Highly recommend.
Public - 2 years ago
reviewed 2 years ago
Excellent florist! The team at Secret Garden is outstanding in both floral design and service. I've used this shop for more than a decade to send flowers to Clovis and Fresno for both myself and my clients. The arrangements consistently received rave reviews. Highly recommend.
Public - 3 years ago
reviewed 3 years ago
Nicely appointed rooms with a very hearty breakfast included. Our family stayed for one night and found the hotel to be the best we've stayed in in Fresno. Will definitely stay here again on future trips to the area.
Public - 3 years ago
reviewed 3 years ago