Forgive me if this has been asked before.
A blogging client of my is asking about adding schema.org
markup to her blog. She is a travel blogger and often does reviews and articles about amazing destination. She's been amazingly dedicated to her onsite SEO but I would like to know if additional schema.org
markup to her pages (and yes, a little bit more work per post) is likely to make a significant difference.
In addition, if you are a WordPress fan, I'd like to know if this can be achieved effectively using a plugin. I've researched and tried one already and it certainly adds the markup, but it also adds additional copy to her pages.
Is it overkill?