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Cath Hughes
Worked at Phase Creative
Lives in Sydney
104 followers|26,969 views
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Cath Hughes

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Next month, I'm running away from home, as prescribed by my creative business mentor.
Taking a few days out of your schedule twice a year to think about creative goal setting and planning can make all the difference to your business.
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Cath Hughes

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In this article, I’ll introduce some ideas to gear your internal systems for ensuring your customers, clients, audience – whoever you’re targeting – are getting a consistent impression of your business. I’ll show you some really simple things that will help you carefully perfect the ‘voice’ of your business, even when you are asleep.
Last week I visited one of my 1-1 website strategy clients and his first comment to me was “I've got to say Cath, you're everywhere. I go to ask a question and the answer is right there, already in my inbox”. This makes me think 1) I'm doing this job right 2) My clients respond to the additional ...
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Cath Hughes

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We wrote an article about growing your subscriber list...
We’ve talked about sharing your blog but how about convincing people to subscribe? No one gives away their email address for free these days, and let’s face it we ALL struggle from email fatigue. So how do we get people to actually leave that illusive address in your sign up box? In this post we …
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Cath Hughes

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Cath Hughes originally shared:
 
COMMUNE is building something new for the creative community, and we want you to be part of it.
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Cath Hughes

SEO questions  - 
 
I've been noticing Semalt Crawler in my referral stats. I am not certain what they do or why, but they are crawling mine and my clients sites fairly regularly and having an impact on my analytics.

Any insight? Should I be concerned?
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Rebekah Lambert's profile photoCath Hughes's profile photoMelinda Samson's profile photo
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Bummer
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Cath Hughes

SEO questions  - 
 
Who are my Google Adwords experts here? Can someone tell me how long it takes for an Adword Campaign on a certain keyword to take effect?
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Cath Hughes's profile photoMelinda Samson's profile photoPerry Bernard's profile photo
8 comments
 
Hey +Cath Beaton , to echo +Melinda Samson , if you are new to setting up Adwords, get some more advice and training. It's easy to set up a campaign, but also easy to overspend if you are unaware of the ins and outs, or simply get no results other than traffic i.e. no conversions. Too many new users spend a lot of money without realising they are generating the wrong traffic, or bidding on the wrong words.
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Cath Hughes

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My mentor and boss man +Troy Dean  has been working hard on this one - Epic Blog POST!
In this post, I’m going to share everything I know about attracting good clients with...
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Cath Hughes

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MAN MAIL | Gifts for Men | Introducing MAN MAIL - An online store selling luxury gift boxes for men | Perfect for the man who is hard to buy for.
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Cath Hughes

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Need some tips to get your blog shared? Here I'm sharing a few of the easy wins
Having the ability to write an engaging blog post is one thing, but getting it seen is not as easy. Here are our top 7 ways to get your blog seen and shared
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Cath Hughes

SEO questions  - 
 
Howdy all, some advice needed please.

My client has a business name she is keen to optimise with the '+' symbol. Something like this:

Business + Name

The url has the word 'plus' in it.

I'm just wondering what the best way to do this might be. People will google Business + Name instead of Business Plus Name and I don't know how to get this right for the googles, given the plus symbol can't appear in the URL.

Thoughts SEOracle?
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Kate Toon's profile photoPerry Bernard's profile photoCath Hughes's profile photoDave Elliott's profile photo
8 comments
 
do a search for "google +"(with a space) and see how far down the social network comes in the list. ITS NOT THERE. google+ (no space) is fine but yeah avoid using a + in your branding as google search doesn't like it.

which made me laugh lots when google+ came out.
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Cath Hughes

SEO questions  - 
 
Forgive me if this has been asked before.

A blogging client of my is asking about adding schema.org markup to her blog. She is a travel blogger and often does reviews and articles about amazing destination. She's been amazingly dedicated to her onsite SEO but I would like to know if additional schema.org markup to her pages (and yes, a little bit more work per post) is likely to make a significant difference.

In addition, if you are a WordPress fan, I'd like to know if this can be achieved effectively using a plugin. I've researched and tried one already and it certainly adds the markup, but it also adds additional copy to her pages.

Is it overkill?
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Byron Trzeciak's profile photoTony “Tiggerito” McCreath's profile photoDave Elliott's profile photoCath Hughes's profile photo
7 comments
 
Brilliant will check it out. Thanks Dave 
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Cath Hughes

News and updates  - 
 
Not intended to be an 'ad' but if it looks that way, i'm happy to pull down. 

I just wanted to let the WordPress users amongst us know that the ticket sales are open for WordCamp Sydney:
http://2014.sydney.wordcamp.org/2014/08/19/get-your-ticket-now/

Talks will span users right through to developers. They also have some sponsorships available if you want to get your name out there.

My affiliation: I just bought my ticket too. I'm a member of the free WordPress Sydney meetup group and just, you know, spreading the Word....
Registrations for WordCamp Sydney 2014 are now open! Buy your ticket Prices are $50 for general admission and $150 for community sponsor. What's a community sponsor you might ask? Well, they are th...
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Kate Toon's profile photoMelinda Samson's profile photoCath Hughes's profile photoRebekah Lambert's profile photo
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Word Nerd? That's me. ;-) 
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  • Phase Creative
    Web Designer
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