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Cat Matson
Works at HEARIS | easy, effective local social media management
Attended BGSB - QUT
Lives in Brisbane, Australia
675 followers|15,233 views
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Really good read and some great tools
 
This article is a great resource in itself, but mentions some AWESOME measurement tools for yours and your competitors' social media effectiveness.

How To Build a Content Strategy Using Quantified Data http://bit.ly/1r2wo1o
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Great ideas on how to use Twitter hashtags for prospecting
 
How to Use Twitter Hashtags as a Prospecting Tool
By +John Bonini 

Do you find it hard to have meaningful engagements with prospects on Twitter?

Do you want a better way to find quality prospects and increase your Twitter ROI?

Twitter is a key social media tool that gives you access to a targeted audience and relevant conversations, but first you have to cut through the noise.

In this article we’ll detail three steps for using Twitter hashtags to their full potential. Get ready to find useful conversations that connect you with ideal prospects.  -Kim

Read the full post here:  
http://www.socialmediaexaminer.com/twitter-hashtags-prospecting-tool/

#twittertips   #hashtagmarketing  
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Cat Matson

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And google now intuitively understands what you're looking for.

From a user perspective - too awesome for words ... I love it

From a marketing perspective .... Valuable, meaningful, well crafted content is what it's all about
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Nice... +Cat Matson 
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Reall interesting thoughts on where Authorship may be going. At the end of the day though, regardless of how
Google recognises authorship in the algorithm, it's STILL (and always will be) about creating quality, enagaging content.
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Cat Matson

commented on a video on YouTube.
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You blow me away Bella - breath-taken. Again.
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My thoughts on the latest changes to Facebook's newsfeed algorithm ... It's all about pushing engaging content
 
And Facebook's push for engaging content continues http://bit.ly/1eIsJ1w
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Do you speak the same way when you're at the footy as you do when you're at a professional networking function?

Didn't think so.

Why do it on social media then?
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Nicely said, Cat. 
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Cat Matson

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A new blog has been percolating for a while now ... and today's story about Ian Thorpe got me suitably riled up ... the blog is by no means 'ready for publication' yet ... but the blog post is ... 
Today The Daily Telegraph (a Sydney tabloid paper) ran a cover story (or at least a cover headline) about Ian Thorpe admitting himself into rehab for depression and challenges with alcohol. I was alerted to the story on the...
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Oh my giddy giddy aunt. Old Spice Man for Coles. Best ad for looooong time ... and Isiah Mustafa at his glorious, best. #adporn  #advertising #oldspiceman
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People
Have her in circles
675 people
Carolyn Dean's profile photo
Shaun O'Reilly's profile photo
Mariam Haley's profile photo
Marthese - Romantic Flair Original's profile photo
Work
Occupation
CEO at HEARIS | easy, effective, local-social media management
Skills
Local-social media, Marketing Strategy, Business Strategy, Speaking & Facilitation
Employment
  • HEARIS | easy, effective local social media management
    CEO, 2013 - present
  • TwoCents Group
    Account Director, 2012 - 2013
  • Alito
    Business CATalyst, 2005 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Brisbane, Australia
Previously
Sydney - Melbourne - Gosford - Brisbane
Story
Tagline
CEO of HEARIS - local-social media management. Keynote speaker & facilitator. I like my coffee strong and often, my wine red and big and my conversations robust and juicy.
Introduction
As CEO of HEARIS I help lean social media teams with a large social media footprint to manage their multiple profiles, pages and accounts.

I'm also an informative and engaging speaker, providing audiences with 'jargon-free' presentations on effectively using the latest social media platfoms and I'm panel chair for Networx Marketers Events in Brisbane. And just because I love Social Media so much, I co-host the Social Media for Small Business podcast and I LOVE sparking ideas and fueling connections for business growth.
Bragging rights
Nominated for the Telstra Businesswomen Awards 5 years running | Mother to 2 young boys
Education
  • BGSB - QUT
    MBA - Strategy, Marketing, Entrepreneurship, 2001 - 2004
  • St Catherine's Anglican School for Girls
    1993
Basic Information
Gender
Female