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Cat Matson
1,254 followers -
Chief Digital Officer, Brisbane. Keynote speaker & facilitator. I like my coffee strong and often, my wine red and big and my conversations robust and juicy.
Chief Digital Officer, Brisbane. Keynote speaker & facilitator. I like my coffee strong and often, my wine red and big and my conversations robust and juicy.

1,254 followers
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Sharing because really, what is better than cats and bacon on the internet?
Why #cats   and #bacon   need to be part of your #contentmarketing    strategy: 
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+Suzi Dafnis & I had a lovely time recording a couple of Social Media for Small Business podcasts, including an episode all about Google +, with +Melinda Samson. Great tips and insights ... look for it in iTunes in a week or so
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I loved being interviewed by +Trevor Young for his Reputation Revolution podcast. We uncovered all kinds of goodness about building your personal profile :)
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I think the whole 'right to be forgotten' ruling is fascinating ... And this story highlights some of the very practical implications. Who decides what 'disappears?
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Real Pictures, of Real People, taken by Real People 

... and other insights into effectively using images in your social media marketing

#socialmedia  
Using Visuals in Your Social Media Marketing

Yes, a picture is worth a thousand words. But what kinds of images work best on social media channels?

+Cat Matson & +Suzi Dafnis recently spoke to +Krista Neher about just this topic ... and the insights are fantastic. 
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New 'Google My Business' Dashboard

In an effort to streamline the previously ridiculously awkward process of managing business tools on Google, today Google announced they have brought everything together.

It's cute. And it's a step in the right direction. Finally.

The reason it's only 'cute' though, is in order to access it via the 'google my business' link (in the article) I had to sign out of my google accounts to ensure I could sign 'in' with the right one. If I clicked on the link whilst signed into multiple google accounts, and then tried to change google accounts it would spit me out of the new dashboard tour and dashboard.

As I said ... it's a step in the right direction. And I'm sure it will help business owners and social media managers better manage their google assets and tools.
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Fantastic deep dive into real content marketing
I wrote a post for +Copyblogger on how to use content audits and user journeys to identify the content that you're missing. Check it out!
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Quit your bitching and whinging abut Facebook's declining organic reach

Facebook is still an AWESOME social network for marketing

you just need to get smarter in your content strategy, and which posts to promote.

5 practical tips in my latest article on the +HEARIS blog
Five Tips for Overcoming Facebook's Declining Organic Reach

You can complain about it, but it's happening (or happened). But, it's not the doom and gloom others are claiming it to be.

In this article we look at five practical things you can do today to keep reaching your audience.
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Facebook is one of the biggest sources of referral traffic for news and media sites .... just in case you thought it was dead ;)
How is Facebook influencing mobile content discovery? - Inside Facebook http://bit.ly/1jPk4eA (you may well be surprised!)
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