If you were a beer drinking truck aficionado 50 or 60 years ago, you might have been lucky enough to see what some consider to be the most beautiful truck in the world. For almost 20 years - from 1936 to 1955 - the Labatt Streamliner was a common sight trundling around Canadian cities. It was especially welcome by those who have a taste for the barley sandwich, as it was used to haul beer from brewery to bar.
More than that, the Streamliner won a "Best Design" award at the 1939 World's Fair in New York and was the first tractor-trailer rig in Canada equipped with air brakes and an anti-jack-knifing device.
It was, by anyone's standards, an art nouveau masterpiece, guaranteed to stop truck drivers, beer drinkers, vintage car buffs, and just about anyone else in their tracks.
Constructed specifically for Labatt's, the Streamliner was also meant to give the company "instant identity" and "provide a viable alternative to rail." Originally co-built by the White Motor Company of Canada, Fruehauf Trailers and Smith Brothers Body Works, the first Streamliner delivered in 1935 - was the world's first truly aerodynamic truck. Only one survives.
#labatts #beer #canada #artnouveau #streamlined #streamline #worldsfair #design #trucks
text via:: hankstruckpictures.com/labatt_white_article.htm
image via:: lost-toronto.blogspot.com/2011/02/labatts-streamline-beer-trucks.html
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