Every other week, it seems a new stat pops up, released to prove that social network X is more popular than social network Y. Whether it’s Facebook dominating the market, Google+ adding users fast, or newcomer Pinterest grabbing 11 million visits in one month, the battle of the social networks shows no sign of letting up. Many ask, “Who will be the ultimate winner?” But perhaps this is the wrong question.
The staying power of social networks — big and small — proves that there needn’t be a “best” social network, or even a “most popular.” Instead, there ought to be a bit more social networking diplomacy. While the public battle for “most liked” social network carries on, trends point to a far more satisfying outcome: diversity of choice.