This Is Why Small Data Also Needs Be Sexy

Tom Davenport has written a post on the +Harvard Business Review blog about how we should benefit from small data too, since we are getting more and more "Big Data" blinded.

Tom's 3 tips on Small Data
1. you don't need a lot of data to be more successful
2. you don't necessarily have to do the analysis yourself
3. you can benefit from data-based decision-making at the smallest level of the organization

In addition to the article, I would also recommend that you watch Tom's very inspiring keynote from the +eMetrics Marketing Optimization Summit.

See the keynote from +Online Behavior here:
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