Profile cover photo
Profile photo
Casper Blicher Olsen
3,295 followers -
Digital Analytics & Data Visualization Specialist
Digital Analytics & Data Visualization Specialist

3,295 followers
About
Posts

Post is pinned.Post has attachment
Nominated to DAA's Digital Analytics Rising Star

I'm humble to have been nominated to this years +Digital Analytics Association Awards for Excellence in the category 'Digital Analytics Rising Star (Individual)'. If you're a member of the DAA, and would like to help decide who's going to win this years nominations, the voting is now officially open.

Additionally I would like to congratulate my fellow colleagues at +Google as well as my former colleagues from +Cardinal Path and +IIH Nordic for their nominations in the following categories: 'Practitioner Of The Year', 'New Technology Of The Year' and 'Most Influential Agency/Vendor'.
Digital Analytics Association

Digital Analytics Association
digitalanalyticsassociation.org
Add a comment...

Post has attachment
In between client meetings while having fun with +Google Glass.

#throughglass  
Photo
Add a comment...

Post has attachment
Interview from the 2014 iLIve Conference in Riga

Last month I had the pleasure to do a keynote in Riga (Latvia) at the 2014 iLive Conference, where I discussed the internal barriers preventing organisations from taking action upon their data. Below is a short interview I did afterwards. 
Add a comment...

Post has attachment
Going to Google

It's official now - I will be joining +Google at their Copenhagen office next week! :)
Photo
Add a comment...

Post has shared content
This is worth reading if you're organization works with data (i.e. all organizations)!
Originally shared by ****
The Tableau Drive methodology

I LOVE +Tableau Software. What makes it unique isn't only the quality and power of its tools, but also the vibe and the culture of the organization. The user community is strong and their's ton of valuable resources.

Fellow analyst +Casper Blicher Olsen, who is completing his master thesis on this topic, pointed me to a very valuable resource directly aligned with what I've been advocating for and highlighted in the Online Analytics Maturity Model benchmark: the weakest of the six critical process areas for successful digital analytics is the "Process & Methodology" dimension.

From the Tableau website:
Tableau Drive is a methodology for scaling out self-service analytics. Drive is based on best practices from successful enterprise deployments. The methodology relies on iterative, agile methods that are faster and more effective than traditional long-cycle deployment. A cornerstone of the approach is a new model of a partnership between business and IT.

► Check out the Tableau Drive methodology at: http://www.tableausoftware.com/drive
► Learn more and conduct a self-assessment of your digital analytics maturity at http://www.cardinalpath.com/services/online-analytics-maturity-model/
Add a comment...

Post has attachment
DAA Certified Web Analyst

I can now officially call myself a Certified Web Analyst from the +Digital Analytics Association!
Photo
Add a comment...

Post has attachment
Using marketing analytics to drive superior growth

Research from  +McKinsey & Company shows that having an integrated marketing analytics approach can free up some 15 to 20 percent of marketing spending. Worldwide, that equates to as much as $200 billion.
Add a comment...

Post has attachment
Forecasting Eurovision Song Contest 2014 Results

It's that time of the year where politics and music go hand in hand, to award the best country based on votes from a professional jury and the public. After I had the opportunity to attend the first semi-finals rehearsal here in Copenhagen (btw. it's an awesome show!), the idea of using social data to forecast the results emerged. 

By applying James Surowiecki's idea of The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations. I decided to use publicly available data from YouTube (views, likes, and dislikes) along with  +Spotify's popularity score (blue = high popularity). All the data was then visualised using the power of +Tableau Software

If you would like to know more about the +Eurovision Song Contest and support your own country, go to http://www.eurovision.tv/page/timeline and get all the information. 

#measure   #datavisualization   #eurovison  
Photo
Add a comment...

Post has attachment
Minute by minute Analytics

When measuring your digital property's do you also take concurrency into account when looking at minute by minute data? #MeasureCamp
Photo
Add a comment...

Post has attachment
Add a comment...
Wait while more posts are being loaded