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Casper Blicher Olsen
Works at Google
Attended IT University of Copenhagen
Lives in Copenhagen, Denmark
3,191 followers|267,602 views
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Casper Blicher Olsen

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Nominated to DAA's Digital Analytics Rising Star

I'm humble to have been nominated to this years +Digital Analytics Association Awards for Excellence in the category 'Digital Analytics Rising Star (Individual)'. If you're a member of the DAA, and would like to help decide who's going to win this years nominations, the voting is now officially open.

Additionally I would like to congratulate my fellow colleagues at +Google as well as my former colleagues from +Cardinal Path and +IIH Nordic for their nominations in the following categories: 'Practitioner Of The Year', 'New Technology Of The Year' and 'Most Influential Agency/Vendor'.
In the past year, Simo, and the great advice and knowledge he shares on his blog (simoahava.com) have become a go-to source for anything Google Tag Manager related. It's amazing to have such well detailed and documented practical advice for implementing GTM, understanding new features, ...
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Interview from the 2014 iLIve Conference in Riga

Last month I had the pleasure to do a keynote in Riga (Latvia) at the 2014 iLive Conference, where I discussed the internal barriers preventing organisations from taking action upon their data. Below is a short interview I did afterwards. 
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This is worth reading if you're organization works with data (i.e. all organizations)!
 
The Tableau Drive methodology

I LOVE +Tableau Software. What makes it unique isn't only the quality and power of its tools, but also the vibe and the culture of the organization. The user community is strong and their's ton of valuable resources.

Fellow analyst +Casper Blicher Olsen, who is completing his master thesis on this topic, pointed me to a very valuable resource directly aligned with what I've been advocating for and highlighted in the Online Analytics Maturity Model benchmark: the weakest of the six critical process areas for successful digital analytics is the "Process & Methodology" dimension.

From the Tableau website:
Tableau Drive is a methodology for scaling out self-service analytics. Drive is based on best practices from successful enterprise deployments. The methodology relies on iterative, agile methods that are faster and more effective than traditional long-cycle deployment. A cornerstone of the approach is a new model of a partnership between business and IT.

► Check out the Tableau Drive methodology at: http://www.tableausoftware.com/drive
► Learn more and conduct a self-assessment of your digital analytics maturity at http://www.cardinalpath.com/services/online-analytics-maturity-model/
How to scale a culture of analytics Tableau Drive is a methodology for scaling out self-service analytics. Drive is based on best practices from successful enterprise deployments. The methodology relies on iterative, agile methods that are faster and more effective than traditional long-cycle deployment. A cornerstone of the approach is a new model of a partnership between business and IT.
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Using marketing analytics to drive superior growth

Research from  +McKinsey & Company shows that having an integrated marketing analytics approach can free up some 15 to 20 percent of marketing spending. Worldwide, that equates to as much as $200 billion.
Companies have so many analytical options at their disposal that they often become paralyzed, defaulting to just one approach. A McKinsey & Company article.
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Minute by minute Analytics

When measuring your digital property's do you also take concurrency into account when looking at minute by minute data? #MeasureCamp

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Awards for Excellence 2014: Nominees

If you're a member of the Digital Analytics Association (if not, become a member today), now is your chance to vote for the 2014 Awards for Excellence Nominees.

Shoutout to +Steen Rasmussen  and +Dave Booth 
I'm An experienced Website and Social Media Analyst in Digital marketing company and now transforming into Strategic Planner with a proven track record of success within top-tier clients such as XL Axiata, ICI Paints , Indofood, Unilever , Johnson & Johnson , and Nestle Has led significant ...
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Thanks Casper!
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Knowledge to empower... I feel lucky to have meet so many inspiring people around the globe, this makes my job so awe-inspiring.
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show off :P
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Casper Blicher Olsen

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In between client meetings while having fun with +Google Glass.

#throughglass  
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Not a bad way to spend the ride, +Casper Blicher Olsen! 
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Going to Google

It's official now - I will be joining +Google at their Copenhagen office next week! :)
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Congrats +Casper Blicher Olsen - they are lucky to have you.
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DAA Certified Web Analyst

I can now officially call myself a Certified Web Analyst from the +Digital Analytics Association!
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Congrats Casper! Good catching up with you the other day.
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Forecasting Eurovision Song Contest 2014 Results

It's that time of the year where politics and music go hand in hand, to award the best country based on votes from a professional jury and the public. After I had the opportunity to attend the first semi-finals rehearsal here in Copenhagen (btw. it's an awesome show!), the idea of using social data to forecast the results emerged. 

By applying James Surowiecki's idea of The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations. I decided to use publicly available data from YouTube (views, likes, and dislikes) along with  +Spotify's popularity score (blue = high popularity). All the data was then visualised using the power of +Tableau Software

If you would like to know more about the +Eurovision Song Contest and support your own country, go to http://www.eurovision.tv/page/timeline and get all the information. 

#measure   #datavisualization   #eurovison  
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Great idea, where is Romania here?
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Being able to combine passion and profession, is the most awe-inspiring thing I know!
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In his circles
444 people
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3,191 people
Alex Castelazo's profile photo
dangy ydang's profile photo
Mourid Gurmit's profile photo
ly thao's profile photo
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Gürkan Turhan's profile photo
Thomas Reisser's profile photo
rupesh kumar's profile photo
Anne Haynes's profile photo
Work
Occupation
Industry Analyst
Skills
Digital Analytics, Data Analysis, Data Visualization, Digital Strategy.
Employment
  • Google
    Industry Analyst, present
  • IIH Nordic
    Digital Analytics & Insights Lead
  • Cardinal Path
    Digital Intelligence
  • Gorm Larsen & Zornig
    Digital Analytics Consultant
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Copenhagen, Denmark
Previously
Vancouver, Canada - London, United Kingdom - Rome, Italy - Val Thorens, France
Contact Information
Home
Phone
+45 6131 4007
Email
Apps with Google+ Sign-in
  • BombSquad
  • PBA® Bowling Challenge™
Story
Tagline
Digital Analytics & Data Visualization Specialist
Introduction

I help advise SMBs and enterprise companies on how to integrate Google Analytics into business cultures on an upper management level. 

I'm also a member of the International Institute of Business Analysis and the Digital Analytics Association (DAA), where I currently serves as a member of both the DAA Research Committee and the DAA EU SIG Regarding Privacy. 

Beside that you can find me at industry conferences and events like the eMetrics Marketing Optimization Summit, GAUGE, X Change, Web Analytics Wednesdays and the Google Analytics Business Conference. 

When I'm not on Google+ you can find me on Twitter (@casperblicher) where I like to share my perspectives and experiences on especially Google Analytics.

Bragging rights
First Dane to complete the UBC Award of Achievement in Web Analytics.
Education
  • IT University of Copenhagen
    Master of Science (MSc) in IT, E-Business, 2013 - 2015
  • Copenhagen School of Design and Technology
    Bachelor in E-Concept Development
  • The University of British Columbia
    Award of Achievement in Web Analytics
  • Copenhagen School of Design and Technology
    AP Multimedia Design and Communication
Basic Information
Gender
Male