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Casandra Campbell
Attended University of Western Ontario
Lives in Toronto
247 followers|31,004 views
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Casandra Campbell

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Everything you need to know about cash flow management and projection. If you run a business, read this.
Improving cash flow is a smart move for any business. It doesn’t matter how great your business model is, how profitable you are, or how many investors you have lined up. You won’t survive if you can't manage your company's cash. Getting good at managing cash flow is one of the best things you can do for your business. Not only that, it's a skill you can carry over into other businesses, as well as your personal finances.
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Casandra Campbell

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There's tons of free data out there if you know where to look! #marketing   #data   #socialmedia  

http://casandracampbell.com/social-media-statistics/
Social media statistics are readily available for free online. The websites listed here are great sources for social media data.
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I know, silly, I'm just poking you. Also, let's hang.
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Casandra Campbell

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Firefox has removed Google as default search engine and replaced it with Yahoo! Yahoo jumped from 9.64% to 29.4% overnight for users of the new Firefox. Meanwhile, Google usage dropped from 82.14% to 63.46%. In 24 hours. THIS. IS. HUGE. #seo  

http://www.matthewwoodward.co.uk/tips/bing-seo-ranking-factors/#ixzz3Ky8Fcftt 
The Big Bing has already happened increasing usage from 9% to 29% while dropping Google from 82% to 63%. These Bing Ranking Factors will help you prepare!
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Do you know a solo #entrepreneur who could use a little bit of help. You would be doing them a huge favour by sharing this with them.

It's never to early to start outsourcing. 

http://www.oomphify.com/5-tasks-you-should-outsource-today/
You don’t have to do it alone. Even if you’re just starting your business. It's never too early to get help and you don’t have to break the bank doing it.
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Casandra Campbell

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Everything you need to get started with Facebook Custom Audiences!
The more you know about the people you’re advertising to, the better your ads will perform. This is why many business owners love advertising on Facebook. There are so many options for audience targeting. When you market to a Facebook Custom Audience, you know exactly who is seeing your ads. Your messaging can be laser-targeted. This will help you increase your conversion rate and get a better return on investment.  
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I definitely noticed some ranking fluctuations at the beginning of the month. Anyone else picking up changes? #seo  

http://searchengineland.com/google-says-penguin-shift-continuous-updates-210580
Google To Continuously “Optimize” The Penguin Algorithm As It Goes
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This new guide by +Brian Dean is a must-read for anyone who plays on the web! It's hefty so make sure you bookmark it. #marketing   #conversion   #internet  

http://backlinko.com/conversion-rate-optimization
This is the most comprehensive list of conversion optimization techniques on the planet. Whether you run an ecommerce site, a blog, or a brick and mortar business, you’ll love this guide. Before “Conversion Rate Optimization (CRO) Techniques: The Complete List”, these techniques were scattered across the internet. Now, with the help of Devesh Khanal of […]
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Casandra Campbell

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I've just updated my blog post about Social Media Statistics, including the best free sources! What do you think? #socialmedia   #marketing   #data  

http://casandracampbell.com/social-media-statistics/ 
Social media statistics are readily available for free online. The websites listed here are great sources for social media data.
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Casandra Campbell

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Two sides of the same coin?

"How Facebook Profits Off It's Own Fake Likes" by +Veritasium 
http://digg.com/video/how-facebook-profits-off-its-own-fake-likes

vs

"Facebook Fraud Response: Are Facebook Ads a Waste of Money?" +Jon Loomer 
http://www.jonloomer.com/2014/02/11/facebook-fraud-response/
Evidence that Facebook's revenue is based on fake likes.
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Casandra Campbell

commented on a video on YouTube.
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Awesome video Brent! Travelling westbound on the Gardiner at night is one of my favourite ways to take in the city. You feel like you're floating.
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Have her in circles
247 people
DK Mishra's profile photo
PBN Hosting's profile photo
Adam Chow's profile photo
Ariel Margolis's profile photo
Bernardo Jimenez's profile photo
Nolan Kiely's profile photo
Michael Ledesma's profile photo
Chris James's profile photo
Jon Sinden's profile photo
Education
  • University of Western Ontario
    Bachelor of Arts, Major in Music, 2006 - 2010
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Female
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Internet marketing and entrepreneur
Introduction
Casandra Campbell is a professional blogger and growth expert. She helps businesses and entrepreneurs leverage digital marketing to increase profits and grow their businesses. Read more by Casandra on her blog: Minimalist Marketing.
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Currently
Toronto
Previously
London, ON
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