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Cas McCullough
Attended Queensland University of Technology
Lived in Brisbane, Queensland, Australia
897 followers|96,974 views
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Cas McCullough

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Nicole's life suddenly imploded when her boyfriend of four years suddenly passed away. After working 80 hour weeks in hospitality, Nicole made the leap. In this episode, she shares her epic wellness  journey!
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Cas McCullough

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Phil McGregor stumbled upon the magic formula for effective, inexpensive Facebook advertising and he’s now got the second highest ad spend in Australia as a result. His clients are throwing money at Facebook Ads because they are getting incredible returns. Find out their secrets to success in this brilliant, game-changing episode!
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Jane Del Rosso lifts the lid on what it takes to be a foodie entrepreneur!
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I am on a mission to help small business owners gain confidence in writing content. I am doing a survey on content creation for an app that I'm working on. In just five minutes, you could help me shape this app into something really useful for small businesses! If you want to help, fill out the survey! Huge thanks! http://casmccullough.com/content-creation-survey/
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How do you create enticing subscriber offers that are highly relevant to the people you want to reach when they all have different needs and problems? Today’s brilliant content idea is to create a subscriber call to action specifically for different needs by integrating it with a blog post. Today’s episode walks you through the process.
How do you create enticing subscriber offers that are highly relevant to the people you want to reach when they all have different needs and problems?
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Is a fear of standing out holding you back in your business success? In this interview with +Michaela Clark we explore this and more. Michaela has enjoyed phenomenal success with her new podcast Tradies Business Show. Listen in to her story on http://bit.ly/ybucpodcast
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20 ideas for turning your audience into participants... and why you should!
Recently I attended the Melbourne production of Strictly Ballroom. Yep, that’s right! The famous film by Baz Luhrmann has now been turned into a musical. Always a fan of the theatre, it struck me how different the experience is these days, compared to when my parents dragged me off to see Phantom of the Opera [...]
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Cas McCullough

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If I had a dollar for every time a business owner or marketer said they’ve tried Facebook Advertising but it didn’t work, I’d be a millionaire. Are you putting your hero content to work?
You may be paying more for your Facebook Ads than necessary. In fact, the strategy I am going to spell out for you today will completely put you off ever boosting a Facebook post again.
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One of the best tools for tapping into the thoughts and feelings of the people we want to reach is also one of the most under-utilised when it comes to content marketing. #spotify   #contentmarketing  
Today I want to share with you a Brilliant idea to get you started on Spotify so you can incorporate music into your content marketing.
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 In today’s show I share my roadtest of Zippy Courses and give it an honest review. If you want to add online courses and digital products to your content arsenal, listen in as I walk you through the ins and outs of this new WordPress plugin for online courses. 
In today's show I share my roadtest of Zippy Courses and give it an honest review.
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Episode 1: The Brilliant Content Ideas podcast show! Just launched on iTunes today! :-)
In this episode you'll find out why selling directly on social media without warming people to your brand first may be counterproductive.
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How can you better relate to your ideal readers, listeners and clients. Here are 3 tips!
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People
Have her in circles
897 people
Peter Gjersoe's profile photo
Sarah Cole's profile photo
Sheryl Shim's profile photo
Gordon Grose's profile photo
Pooja Madnani's profile photo
Think Bespoke's profile photo
Sookie Shuen's profile photo
Brad Tenney's profile photo
Diego Abelenda's profile photo
Work
Occupation
Author, content marketing strategist and serial entrepreneur
Skills
Writing, Graphic Design, Strategic Communications, Content Marketing Strategy, Content Marketing Management, Speaking, Singing, Birth Doula'ing, Licensed Zumba Instructor
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Brisbane, Queensland, Australia - Windsor, United Kingdom - Big Sandy, Texas, USA - Hahndorf, South Australia, Australia
Story
Tagline
Author, Content Marketing Strategist, Founder of Brilliant Content and Podcaster
Introduction
Cas McCullough is a content marketing strategist, founder of Brilliant Content and author of Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap. Cas specialises in helping purpose-driven women business owners and entrepreneurs out of the marketing maze, so they can focus on building meaningful and profitable connections using brilliant content, social media and permission-based marketing strategies. Her consultancy was listed as a top 100 business in the Anthill Cool Company Awards in 2014 and Cas is a sought-after guest blogger having contributed for Social Media Examiner, Content Marketing Institute, Bluewire News and Startup Smart.
Bragging rights
I co-founded Caesarean Awareness Network Australia, and am a published author. My initial startup, Mumatopia, was nominated for a Quest Business Achiever Award in 2011 and in 2012 I came 5th in the Social Media Examiner Small Biz Dreams Contest. In 2012, I co-founded the Startup Small--Dream Big--Grow Fast International Telesummit for women entrepreneurs. In 2013, I made the top 25 Small Business Bloggers list in the Telstra Smarter Business Blogger Awards and I was shortlisted for the Social Media Examiner Top 10 Social Media Blog Contest. I was also a finalist in the Women in Technology Sue Wickenden Entreprenerial Award, and a Finalist in the MarketingProfs Bright Bulb Awards for Best New Agency.
Education
  • Queensland University of Technology
    Master of Business (Communication Studies), 1995 - 1997
  • DONA International
    Birth Doula Certification Training, 2008 - 2012
  • Ambassador University
    Bachelor of Arts in English Literature, 1990 - 1994
Basic Information
Gender
Female
Cas McCullough's +1's are the things they like, agree with, or want to recommend.
Content Creation Survey
casmccullough.com

Content Marketing that Connects

WMTW 064: Cas McCullough, author of Your Brilliant Un-Career
www.bluewiremedia.com.au

WMTW 064: Cas McCullough, author of Your Brilliant Un-Career chats about mistakes to avoid and why we need to get out of our way sometimes.

Cas McCullough Shows Women That They No Longer Have To Choose Between Ca...
paychecktopassion.com

We interview Cas McCullough of Content Marketing Cardiology, and she tells her story of how she started out. She had a near death experience