Announcing my nonprofit, +The LittleBigFund
Launching Summer. Subscribe to updates here: http://goo.gl/3YNHU

Today I'm literally ecstatic to announce my nonprofit, The LittleBigFund. I've been extremely lucky that I've been able to accomplish what I have here through hard work, but I felt the need to do more. My words weren't enough. I had to take my constant commitment to do good to the next level. So, with all of your support, I founded a nonprofit to empower community organizations and charitable passions.

With so much buzz surrounding huge, administration-heavy nonprofits and one-time projects, I created The LittleBigFund to bring the neighborly feeling of accomplishment back to charitable giving. It will empower donors to feel that they can make a meaningful impact within their means through collective action. I'm sick of marketing stunts people forget about, people disengaging immediately after a donation, and large organizations with huge amounts of overhead and unachievable goals. Donations need to mean something more than a tote bag or water bottel. I want to reward people for donating within their means by telling the stories of community based organizations with reasonable goals fighting to be noticed. People are good. If we work together we can be great.

It works in the following way: The LittleBigFund facilitates a process that is mutually beneficial for donors and nonprofits. It will collect little charitable donations to form a big fund. At the end of every month, donor vote determines which of three pre-curated nonprofits the fund is given to. Each month will be dedicated to a humanitarian topic featuring three nonprofits preselected by The LittleBigFund. The stories of each will be told throughout the month while donors vote on which nonprofit they feel would best benefit from the donation. A commitment to storytelling before and after voting rewards passion while keeping donors engaged month to month. While only one nonprofit receives the fund in an effort to assure that the donation making the overwhelming impact it should, all three receive exposure to a wider online audience and a heartfelt tale of their journey and goals (can't wait for the fund to be big enough to give to more organizations!). Donors are able to support a cause in a much larger capacity than they would have alone. 

From now until the launch I'll be building trust with you all. I'm not going to rush into this. Asking for money is a big deal and through The LittleBigBlog ( http://goo.gl/NVWse ) I'll be explaining the processes, values (including transparency, humanity, storytelling, & more), and structure of the organization. I want you to feel confident recommending this organization to your friends. I have a fantastic board of 11 featuring many prominent member of the Google+ community here to help guide this process. Additionally I'm honored to have the assistance of +Brian Tomlinson as my lead developer and +Alexander Parker to design the website (more on that soon).

I owe literally everything to every one of you who have every trusted me. I refuse to let you down. My history of working at nonprofits (Ad Council, Helpsgood) led me here, but without everything you all have taught me, this wouldn't be a reality. I am the CEO of my own state-recognized nonprofit and I plan to use Google+ as the primary force behind building community. With that said...

Circle The LittleBigFund here: http://goo.gl/qgLrF

This is the start of what will prove to be an exceptional journey. I couldn't think of a better group of people to start it with. Thank you in advance for you support and know that you don't go under appreciated. #LittleBigFund  

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Read the full press release: http://goo.gl/BtJCI

If you have questions or would like to interview me, feel free to let me know or reach me at Carter@LittleBigFund.org or 757.339.2410
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