Fighting your way back from a Google penalty (and a rant)
Last week +Max Minzer
had one of the best #maximpact
I've been to. +John Doherty
was the featured guest who discussed and answered questions about what exactly penalties are and how to handle them. +Pedro Dias
, +Andre Weyher
, and +AJ Kohn
also provided valuable insight and feedback from their experience in the trenches of search. If you get a chance, I'd highly recommend watching the video: http://www.maxminzer.com/seo-penalties-with-john-doherty/
Yesterday +Iain Bartholomew
wrote a post that recapped some key takeaways of the hangout. Read that here: http://www.searchbloggers.co.uk/does-your-website-weigh-the-same-as-a-duck-1412/
In Iain's post, he talks about how extensive efforts are made
to help a website recover from a penalty, and, that in the end, it might be better just to scrap the whole domain and start over. This message really needs to be more prevalent in our discussions on this subject. Or perhaps it's a case of too little, too late.And the rant...
I get that some of these companies who are experiencing penalties are just misinformed or using poor SEO companies who employ outdated practices (which is really unfortunate). I also get that there will always be companies that don't care. In other words, they will do whatever it takes to get rankings and won't think twice about how this is just too easy
What is it about the misconception that building your business online must be easy because it's digital? That there must be a quick and easy way to do this because you can use social media and SEO and that if you get your business in front of millions of people you will be a success? I'm just wondering when these companies will understand that in order to build relationships, community, value, a brand, revenue, that extensive work is
required? That's how it works in person; in the real world. Why would that be different online? Quit gaming the system and build a real business.