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Carolyn Shelby
Works at Tribune Company
Attended Bishop Noll Institute
Lives in Chicago (Western Suburbs), IL
4,723 followers|33,076 views
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Here is my deck on Customer Service strategies utilizing #Twitter from #PubCon Vegas 2014... it loses a little w/o the voice over, but if you have any questions, I'll be happy to answer!
"Customer Service on Twitter: Successful Strategies" was presented at PubCon Vegas 2014 by Carolyn Shelby. This talk looks at how news organizations use social media (specifically Twitter) for customer service, track (or don't) sentiment, tools used, and how to deal with complaints from people who do not want a resolution.
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My deck from PubCon Vegas 2014: The Relationship Between SEO & Content Marketing
A look at how Tribune Content Agency uses SEO to make content marketing/branded content better, more sellable, and to show the client positive ROI. Presented at PubCon Vegas 2014.
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Possibly... Something like "SOconmar"? I dunno... Three words and one of them is already an acronym. That's a toughie.
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I doubt this will get him much sympathy, but the whole thing is pretty sad in general.
 
Clippers owner Donald Sterling battling prostate cancer, reports say

Los Angeles Clippers owner Donald Sterling, newly banned from basketball over racist comments attributed to him, has been battling prostate cancer, sports network ESPN and other media reported on Thursday.
Los Angeles Clippers owner Donald Sterling , newly banned from basketball over racist comments attributed to him, has been battling prostate cancer, sports network ESPN and other media reported on Thursday.
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Carolyn Shelby

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I need a web development/front end intern (or PT)... We have an incredibly strong preference for a local candidate (as in, you would need to be able to come and physically sit in Tribune Tower); however, we may maybe might make an exception for an amazingly qualified developer. Keep in mind, this is graded as an intern role -- so it will be intern-grade pay. 

If baptism by fire is what you're looking for in your first job-job, then this the place you want to work :)
The 435 Digital team is ready to grow. Every person on our team offers a specific expertise, while being highly experienced and educated in all the key are
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My deck from Ragan Communications PR Writers Summit on Optimizing/Distributing Press Releases and discussing the merits of Branded Content/Native Advertising.
« ‹ › ». /21. Email. Embed.
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Carolyn Shelby

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Nice write up of my session at SES New York :)
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Have her in circles
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Carolyn Shelby

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Although I'm still recovering from the post-PubCon plague (I blame the dry desert air), I'm preparing for my next big presentation at ClickZ Chicago.

If you can make it to Chicago, please come see my talk on becoming an awesome SEO mechanic :) (Day 2, 2:30-3:30)
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Carolyn Shelby

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A guide to understanding us engineers.

[edit: I forgot to add an important one:
Working as intended = Reality is wrong, and has to be fixed to match the output of the code]
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This is just beautiful. lol Thanks for sharing!
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Carolyn Shelby

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Here's the deck from my session this morning at PubCon, "Social Media Signals: Using Social + SEO to Grow Your Brand"
Social Media Signals Using Social + SEO to Grow and Position Your Brand Carolyn Shelby Director of Digital Strategy, 435 Digital/Tribune
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Thanks for sharing your slides, +Carolyn Shelby. I especially took to heart your point that consistent messaging is necessary for branding. With so many social platforms to engage in and so many different conversations going on, it's easy to get off track.
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Carolyn Shelby

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We are expanding and need another team member! 
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People
Have her in circles
4,723 people
Gino Peraro's profile photo
Drew Selman's profile photo
Jessica Lilly's profile photo
Wale Ogundipe's profile photo
Alex Thomas's profile photo
Casey Yandle's profile photo
alvina ali's profile photo
Keith Aldrich's profile photo
Eddier Naranjo's profile photo
Work
Occupation
Internet Marketing (SEO, SMO, SEM) and Website Development
Employment
  • Tribune Company
    Director of SEO, 2012 - present
  • CSHEL Search Strategies
    Principal, 2006 - present
  • Lafayette Online
    Founder and Managing Partner, 1995 - present
  • American Society of Neuroradiology
    Webmaster/Internet Manager, 2000 - 2005
  • Metropolitan Data Networks
    1994 - 1998
  • IndyNet
    1998 - 2000
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago (Western Suburbs), IL
Previously
Northwest Indiana and South Suburbs of Chicago - West Lafayette, IN - Lafayette, IN - Valparaiso, IN - Hammond, IN - Shorewood, IL
Story
Tagline
Aut viam inveniam aut faciam.
Education
  • Bishop Noll Institute
  • Purdue University
Basic Information
Gender
Female