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Carolyn Capern
Lives in Orlando, FL
4,671 followers|1,058,097 views


I am a misfit. Are you?

I remember how bad it felt to not fit in when I was a kid. 

Even when I was happy with the decisions I made, a little tinge of guilt or jealousy often intruded, reminding me that something was wrong.

I never regretted my decisions -- I was just always aware of the difference in social status.

Today I wear the misfit label as a badge of honor.

It's gotten a lot easier to do, frankly, since I've become acquainted with others who claim the label like the wonderful +Wade Harman who authored this celebration of marketing misfits.

I'm honored to be included with these others, because being a misfit, ultimately, means doing things in a way that is meaningful to you, which you believe add value to the lives of others. 

When you're dedicated to making an impact in your way, it's worth it.

So fly that misfit flag.

#marketing   #marketingmisfits  
Calling All Misfits!
I'm looking for the weirdo's, the unconventional marketers, the Freaks as +Chris Brogan puts it.  

You have a particular type of marketing strategy that no one understands.  You don't fit in with any certain crowd, and, as a matter of fact, you weren't meant to fit in with the crowd.  

You are your own person.  A legend in your own mind, silently winning the battle of attention online like +Ryan Hanley talks about.  No one notices, because no one cares.  They laugh at your techniques and snicker at your attempts at success.

Are you shooting too high?  No way.  It's never too high.  But when someone else sees you coming and they know that the way you're doing it isn't the way they got there so they feel that you're doing it wrong.

Misfits Unite!

Be proud of the way you do your marketing, your writing, your relational attempts, your engaging, etc.  There will always be those people that are ready and waiting to put you down.  You will never be in their group or their list, and they will probably never pick you.

Here's how you pick yourself, and end up getting the respect you deserve.

My Fellow Misfits

I want to take special mention of these fellow misfits in the marketing industry:
+Thomas E. Hanna | 
+Carrie-Anne Foster 
+Nicky Pasquier 
+Carolyn Capern 
+Robert Ryan 
+Anna Godfrey 
+Alisa Meredith 
+Jason Mathes 
+Gina Fiedel 
+Ian Anderson Gray 
+Andrea Beltrami 

Honorable Mention of Misfit I Respect
+Andy Nathan +Kristin Drysdale +Neil Ferree +John Chvatal +Luis Galarza +Shannon Hernandez 

Get in the Circle!
If you would like to be in my notification circle here on Google+, let me know in the comments and you will be notified, both here on G+ and in your email every time I publish a post.  Usually once a week.

#marketingtips   #socialmediatips   #misfitsunite  
Are you a marketing misfit? Perhaps in social media, or maybe content marketing? Here's why it's ok to be different and a little weird.
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Wade Harman's profile photoCarolyn Capern's profile photoGooglea Seydoux's profile photojd quinitchette (CrazyLikeABOSS)'s profile photo
Where's +Lady Gaga  when you need her?  I was born this way.
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Free the Writer Inside!

I've been hearing rumblings from other bloggers and writers about being scared to post or leary of what they write.

Most of the rumblings are from new writers and bloggers although some are friends who have been blogging for a while, but recently hit a dead spot in their content.

I have been an advocate for anyone to create, write and post. There is no reason to feel inadequate in this world of ours. Write to your hearts content.

So I've been using the hashtag #FTWi  which is Free The Writer Inside. Also the hashtag #freethewriterinside  

You may want to start using this on your posts on G+ and Twitter to get it trending and let's all be advocates for writers to write and post with no trepidations.
The Imperfect Writers of G+
poor writer, good writer, no matter the type this is your home
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Lindsey Allen's profile photoCarolyn Capern's profile photoMark-John Clifford's profile photoSarah Ristorcelli's profile photo
+Carolyn Capern I wanted to also say it is not that I am supporting poor spelling, grammar and more with this community or #ftwi. What I want to do is get people to not feel bad about writing and making mistakes. They can be corrected. There are great writers out there willing to help others get better.

So The Imperfect Writers of G+ may not be imperfect at all. Then again like me I am sure there are some in the community. I don't claim to be perfect and never will be.

I wish I could, but that would take the fun out of writing. I know I make some mistakes and I learn from them/

But in the end I feel if you want to write you should no matter what. you should get your feelings and opinions out there.
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Saw this while out on a walk today... couldn't help but think +Wade Harman​ might appreciate it!

#HighTechRedneck could be a great podcast concept...just saying. 
Carolyn Capern's profile photoWade Harman's profile photojd quinitchette (CrazyLikeABOSS)'s profile photo
+Wade Harman , I respectfully beg to differ    
Some of my best friends are rednecks!  Where I grew up, a redneck is a farmer who works alongside his farmhands in the hot sun   .  I also know some "Heritage Not Hate" types who fly the battle flag; I don't love it, but I choose to respect it.  Since my 5-great Euro forebear William Henry Burwell was a soldier of the Confederacy who also crossed the Cumberland Gap with Daniel Boone, I see no point in repudiating that portion of American history wholesale.  However, dude, I do understand that the term holds different meaning for different people!
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Amen, amen, and amen.

+Greg Trujillo and I give away work on the regular. But we made the call this year to start doing it on our terms.

Why? Because real talent is worth paying for. And we want to pay other people who can do it even better than we can to help us.

This is a wonderful article that describes why it's worth paying for design and development, and paying as well as you are able.

Here's my favorite part:

"3. Most “quick tweaks” are neither quick nor tweaks.

Whenever a friend wants a favor they position it as a “quick tweak.” They don’t say, “I need 10 hours of design,” they say, “It will be easy, you can knock it out quickly.” Here’s the thing though, true craftsmen and craftswomen only have one type of work they can do, amazing. A good graphic designer or developer will feel physical pain if you ask them to “just whip something together, it doesn’t have to be that great.” I can’t half write something, I either kill it or I don’t do it."

#designers   #developers   #creativityhasworth   #affectart  

Just another reason I love reading +Jon Acuff 
I have some friends who are graphic designers & developers. Over the last few years I’ve watched an interesting phenomenon develop. People expect them to work for free. Friends, family members, even some would be clients ask them to donate their time for free. Or they want to pay rock bottom prices because “I just …
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Marc Zazeela's profile photoAlexandra Pedro's profile photophil stokes's profile photoElvira Gallegos's profile photo
 Your time is one of your most valuable assets. Once spent it cannot be recovered, ever. Nothing wrong with doing someone a favor but when your freebie helps provide them with income, that seems a bit unfair.
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You've heard that content is king.
but if that's all you heard, you missed the truth.

A king needs things to really be a king.

A crown. People to lead and to serve. Nobility who advise.

These are non-negotiables. Without them, the kingship can only be claimed, not recognized.

In today's Internet marketing world, to believe that your content alone will win you an online empire is folly, pure and simple.

Today's excellent post by +Thomas E. Hanna |​ busts the "content is king" myth wide open with the help of +Ana Hoffman​, +Mark Traphagen​, and +Mia Voss​.

Go forth and learn.

#blogging #contentmarketing #contentisking
Content Is King?

You keep using that phrase. I do not think it means what you think it means.

Popular advice tells us that, if you consistently publish incredible content, your audience will find you.

It’s a great concept. Simple. Reasonable. Idealistic.

It only suffers from one major flaw: it is utter and complete rubbish.

Great content establishes a foundation. A foundation is essential: without it, nothing else can be built.

But if all you have is a foundation, you will never get off the ground.

Here is how to get off the ground and give your content the kingdom it deserves.

Read The Article:

Shoutout to those linked to in the article:
+Ana Hoffman 
+Mia Voss 
+Mark Traphagen 

#ContentMarketing  #Blogging #Writing
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Jon Giuliani's profile photoCarolyn Capern's profile photoAna Hoffman's profile photonabil mohammed's profile photo
Thank you for Posts
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Neil Patel is giving himself a challenge.

The founder of QuickSprout believes it is possible to grow an online business to $100,000 per month in revenue within one year, and he is going to put his money where his mouth is and try starting a business with limiting parameters that restrict his existing influence.

He's letting readers pick the company he starts -- a nutrition blog, a mastermind group, or a piece of software. Comment on the blog and register your opinion for this interesting experiment!

#challenge #quicksprout #entrepreneurs
What if I told you anyone could make $100,000 a month in income within a year? That’s right—after 12 months, you could be on track to making $1,200,000
Carolyn Capern's profile photoAlexandra Pedro's profile photoJason T. Wiser's profile photo
yeah there are a ton of ads in the borders, and well done ones that are tempting, I must admit...
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Have her in circles
4,671 people
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How cute is this guy!

Pet hyena, anyone?

h/t to +Greg Trujillo for tagging me in to the original post.

#noseboop   #gotthesnout  

Hyena nose boop
Get our App on Google play >
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Greg Trujillo's profile photo
It looks like it wanted a kiss right on the snout!
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Carolyn Capern

commented on a post on Blogger.
Shared publicly  - 
The Value of the Slow User Experience

I'm late to the party on this post -- but +David Kutcher has outlined a masterful argument for the slow, long-form website experience over a fast-paced conversion-centric design.

There's a lot of value to this point of view -- especially from a reader's perspective. Simplicity is a good thing, and long form content is not dead online. They go together beautifully to create an atmosphere where trust and relationships can thrive.

Of course, faster-paced websites have their place too. Next time you have a redesign in mind, it's worth considering what you want most from yours. 

#simplicity   #slowweb   #readers  

P.S. Congratulations, David, on this post being included in the Moz Top 10 newsletter!
David Kutcher's profile photoAaron Wood's profile photoCarolyn Capern's profile photo
+David Kutcher I was very pleased to discover it in Moz! I can believe that average read time-- it is the kind of post that invites reflection and challenges the reader to act on what they are reading. (Plus, your site practices what you preach.)

+Aaron Wood I bet it helped! :)
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Specialization is for insects, Robert Heinlein once wrote. Yet smart folks like +Ryan Hanley​ are observing that Google is killing the generalist (in terms of search and content marketing success), and this thought - provoking article is pointing out all the ways we are separating ourselves by specializations.

And yet, as the article also discusses, history has hinged on the people who were able to answer questions differently, looking at problems in a different way...which I would argue requires a degree of interdisciplinary education and awareness.

What do you think? What is the role of the generalist versus the specialist in the modern world?
Ryan Hanley's profile photoima eghlima's profile photonabil mohammed's profile photoSteven Springthorpe's profile photo
+nabil mohammed عادة، و نأمل!
 ·  Translate
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Are you paying attention to +SlideShare​?

If you aren't, this article explains why you probably should be.

H/t to +Demian Farnworth​ for sharing

#slideshare #powerpoint
Superb piece by Mr. +Kevan Lee. As always. 
The most efficient SlideShare tips for creating presentations that are beautiful, viral, and effective.
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When it's one of those days...
h/t to +Peg Fitzpatrick

Sometimes you just don't feel like doing the work you planned to do. How do you know when to power through and when to say "eff it" and take a break?

#breaktime motivation #demotivation

How to Decide What to Do When You Don’t Feel Like Doing Any of It!?
We ALL have those days!
Every day, I start my work day by looking at the list of things I planned to do that day. Most times, I’m pretty much on track with meeting goals and deadl
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+Carolyn Capern No kidding! 
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Great Customer Service Story
_Courtesy of +Wayne Meador _

Nice to see companies making an effort to reach out and provide a better experience. 

A Story You Should Know About

A couple of years back, I made this video (below). I'm not necessarily proud of the "review" (or video work) in this video, but I wanted to share it leu of the email (also below in this post).

Today, I received a message from Chaye Pimentel, Compliance Specialists of +Organic Laboratories, Inc. and I haven't had time to respond. That said, I wanted to let you ALL know of my intention to do another (experienced) full review on the Organocide 3-in-1 Garden Spray, and bring you along for the process!

Subscribe To My Channel So You Don't Miss The New Review

Kudo's to +Organic Laboratories, Inc. for working to "make it right" with their customers...will keep you updated!

#GardenTip   #Reviews2015   #OrganicGardening  

Copied Email Below
Dear Wayne,

I am writing in reference to the YouTube video blog you posted back in June of 2013. On behalf of Organic Laboratories, Inc., I would like to apologize for the trouble you experienced with our Organocide 3in1 Garden Spray.
At Organic Laboratories, we take pride in ensuring our customer’s satisfaction. We would like to send you another sample of our Organocide 3in1 Garden Spray Ready To Use product in hopes that you would once again try our product on a small test area for foliar burn and in turn post a positive video sharing your new experience with us. If you happen to have any of the old bottle around we would love to inspect it.
Please contact me by phone or email providing shipping information so that we may send you a few of our items to sample.
We deeply value your relationship and are committed to providing you with the highest level of service simply because our customers deserve the best.
Thank you,
Chaye Pimentel
Compliance Specialist
Organic Laboratories, Inc.
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Wayne Meador's profile photoCarolyn Capern's profile photo
Couldn't agree with you more +Wayne Meador​! 
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Have her in circles
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Orlando, FL
Nova Scotia - New Hampshire - Washington, DC - Florida
Bookworm. Content Writer. Social Media Strategist.
Biographically: I'm a Star-Spangled Canadian, Florida resident, and New Englander at heart.
Professionally: I'm a partner at CT Social. I handle social media strategy and long-term management for our clients, as well as work on business development and general management within the company.
Academically: I studied Political Science and History in undergrad, and am considering going on eventually for a Masters in history or communications.
Recreationally: I love books, movies, music, and food, and love to play board games with my friends.
Religiously: I'm a United Methodist with a deep appreciation for other faiths.
Politically: Bartlet for America.

I share a lot of different topics, but here are some SUGGESTED CIRCLES:

Google+ Tips
Simple Living/Minimalism
Geek/Star Wars
Websites/Social Media/SEO

I'm also one of the moderators of the Google Plus Simplified community, so if you're new and looking for some support (or if you're a veteran who wants to share your own G+ hacks), feel free to stop by!
Social Media Marketing & Web Design
Basic Information
In this town where BBQ restaurants are abundant, Southern Moon Smokehouse stands out. Don't be fooled by its strip mall location and unobtrusive appearance-- this place makes some very seriously good BBQ. The meat doesn't need the sauce to be amazing... but the sauce is still fantastic. Be sure to try the grilled mac n cheese sandwich with BBQ meat, and the corn bread with honey butter. Don't get stuck at just 4Rivers or Bubbalou's-- next time you want BBQ in Orlando, make a trip to Southern Moon!
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Public - 5 months ago
reviewed 5 months ago
A client took me to lunch there on a Thursday. I went back with a large group of friends that Saturday. That should tell you how much I enjoyed Schumann's. The food was fantastic and incredibly reasonably priced (especially for a downtown restaurant)-- thus far I have tried their knockwurst and their bockwurst, along with German Potato Salat (authentic, hot, vinegary) and green beans (fresh, crisp, and oh-so-buttery). The atmosphere was quirky and very German feeling, the service was friendly and prompt, and (though I didn't try it) the bar menu was extensive. If you're looking for a place with hearty delicious comfort food to eat in downtown Orlando, definitely consider giving Schumann's a try!
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Public - a year ago
reviewed a year ago
Cafe Murano is among the best Italian food I've found in the Orlando area so far. When you feel like trying out a place that's not Olive Garden, you definitely want to seek out a place like this, with its hearty classic meals. Loved the drinks and the pasta dishes that I've tried-- ravioli and spaghetti. The service was great, the atmosphere was lovely and relaxing, and it was very conveniently located to stroll over and see a movie afterward! Women in the area should also take note of their Thursday Ladies' Night! Great fun.
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Public - a year ago
reviewed a year ago
There is a reason this place is one of the best-loved BBQ restaurants in Orlando. John Rivers has brought his amazing taste and innovative cooking style to create a place with incredible food and a fun, rustic atmosphere. Expect long lines almost whenever you go, but it is worth it. I loved their selection of glass-bottled sodas in particular, and I always get the Burnt Ends sandwich-- half pulled pork, half brisket. The sides are phenomenal, from the mac and cheese to the corn to the INCREDIBLE baked beans. This is certainly not a place to go with the vegetarians in your life, but everyone else...go here and seriously indulge your taste buds. (And I've heard, but haven't verified, that the cupcakes in their bakery are awesome too.)
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Public - a year ago
reviewed a year ago
29 reviews
Fantastic little burger joint-- a little pricey, but you absolutely get your money's worth (although you may not be able to eat the whole thing)! I tried the Lone Star burger, and was very impressed-- both burger and friends were delicious. Friendly and helpful staff and a cool eclectic atmosphere on Edgewater Drive make this an awesome place to visit for a good meal. Highly recommend.
Public - a year ago
reviewed a year ago
If you're looking for a hole-in-the-wall thin crust pizza experience in downtown Orlando, this is a great place to go. Reasonably priced slices with awesome garlic bread, and their full-sized pizzas look awesome too. The pizza is a little greasy, I guess, but it's not at all overwhelming and tastes oh-so-delicious. The staff is very friendly and it's a really relaxed atmosphere with counter service and upstairs dining. I've been several times and always look forward to stopping by!
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Public - a year ago
reviewed a year ago
We went to Cafe Annie before taking in a show at the Bob Carr Performing Arts Center, and I'd certainly recommend it to other theater-goers since it is a rather close proximity. The food was good-- not the best Mediterranean I've ever had, perhaps, but my falafel sandwich was satisfying and delicious. The service was friendly and pretty good speed, too, especially considering that we had a very large group. Just make sure you aren't in a rush; this may be a place better enjoyed at a leisurely pace.
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Public - a year ago
reviewed a year ago