Profile cover photo
Profile photo
Caroline Gibson Freelance Copywriter
125 followers -
Caroline Gibson Freelance Copywriter - content writer, creative consultant and wordsmith. Visit http://www.carolinegibson.co.uk or email: caroline@carolinegibson.co.uk
Caroline Gibson Freelance Copywriter - content writer, creative consultant and wordsmith. Visit http://www.carolinegibson.co.uk or email: caroline@carolinegibson.co.uk

125 followers
About
Posts

Post has attachment
Just finished judging the IAC awards for the third year running. No bodyguards required. http://www.iacaward.org/iac/
Photo
Add a comment...

Post has attachment
Add a comment...

Post has attachment
What Is A Creative Copywriter?

As well as having the ability to write wording to market a product or service for a business, a creative copywriter can think conceptually about how to โ€˜sellโ€™ that product or service in an original, imaginative and attention-grabbing way โ€“ whether for print or online.

A copywriter provides words. A creative copywriter provides words and ideas that help accelerate the commercial impact of communications.

Want to know more about the difference between a creative copywriter and a copywriter? Or what a content writer or SEO copywriter does? Or to discover the different skills needed and which type of writer your business really needs?


Read more: http://www.carolinegibson.co.uk/what-is-a-creative-copywriter/#ixzz4PcW1rBR4
Add a comment...

Post has attachment
Today's ad in 'The Lady' is a teeny appetiser for my latest copywriting project. Watch this space for further details.....๐Ÿ˜‰
Photo
Add a comment...

Post has attachment
The new Maltesers ad is interesting but not the first to normalise disability or cause controversy. Have perceptions really not moved on in twenty years?

In 1997, James Spence and I wrote 'Wanker' for The Co-Op Bank featuring Mat Fraser with a second cinema ad featuring Ade Adepitan (then a wheelchair basketball player; now one of the Paralympics TV presenters). Both were directed by Mike Figgis (and the lovely Simon Derungs was our account man).

Watch it here at:
http://www.carolinegibson.co.uk/freelance-copywriting-portfolio/
Photo
Add a comment...

Post has attachment
Even after all these years as a copywriter, I still get a kick out of seeing my work in print land on my doormat. #freelancecopywriting ย #EmmaBridgewater
Photo
Add a comment...

Post has attachment
Delighted to see my latest web project go live - Me & Buddy sells gorgeous, contemporary and designer-led baby and toddler products.

Founder Madeline Walsh contacted me in June after finding my blog on Women In Business 'very inspirational' (http://bit.ly/2bLL0o). She'd had every intention of writing the content herself but then concluded 'that it requires an expert to really do it justice'.

Two months, 130 product descriptors, nine category pages (and only two copy tweaks!!) later....this little baby has been born.
Add a comment...

Post has attachment
Had a great meeting at #OlympicClub with client #MychaelPatrick about an ad in The Lady plus finishing touches to his website. Ladies, watch this space.....it's a cracker.
Add a comment...

Post has attachment
Hot off the press (quite literally) - my ad for BAFTA.
Photo
Add a comment...

Post has attachment
Want to know the secrets to client pitch success? Read my interview with ISBA's Julia Gorrod to find out how to woo and win - http://www.carolinegibson.co.uk/successful-client-pitches/
Add a comment...
Wait while more posts are being loaded