@jacknicklaus Brand In Transition http://t.co/UyJUWfLDfc via @Forbes #branding
5 Steps For Maximizing LinkedIn's Blogging Feature For Personal Branding
LinkedIn has made long form publishing available to all members. It's a significant step in transforming the profile from an online resume i
Rethinking the Second Screen: What About the Multiscreen Experience?
More than two years ago I wrote my very first post for this Marketing Strategy blog. It was focused on the two-screen broadcast experience d
The second screen: what it means for small business marketers
For several years, the big marketing push has been to “go mobile.”
"They Said Email Was Dying": How BuzzFeed Revived the Email Newsletter
Get the down-low on BuzzFeed's email strategy through this interview with their Newsletter Editor, Dan Oshinsky.
Aetna CEO predicts surge in marketing spending among health insurers
Aetna Chief Executive Mark Bertolini said that the evolution of the U.S. health-insurance market will soon push insurers to spend billions m
Definitions of Emarketing vs Internet vs Digital marketing - Smart Insig...
What is the difference and does it matter? I've been asked this question a lot across the years... does the difference in scope between thes
Social Media News and Web Tips – Mashable – The Social Media Guide
Social Media news blog covering cool new websites and social networks: Facebook, Google, Twitter, MySpace and YouTube. The latest web techno
Brand Threat: The Out-Of-Touch CEO: Branding Strategy Insider
“Bank of America Corp. is scrapping its plan to charge a $5 monthly fee for making debit card purchases after an uproar and threatened exodu
Four Methods Of Strategic Brand Building: Branding Strategy Insider
Building successful brands is not a one-size fits all activity. Brand building is both art and science, and the method of creating brand str
Presentation Zen: Steve Jobs: "People who know what they’re talking abou...
One thing we need to constantly remind ourselves is that slides and other forms of projected visualization—no matter how "cool" they may be—