"Only content that teaches customers something new about their business and provides a compelling reason to change their behavior proves sufficient to influence the decision process."
@jacknicklaus Brand In Transition http://t.co/UyJUWfLDfc via @Forbes #branding
Seth's Blog: The second time you create that breakthrough
...it only takes a few minutes. Because it's not a breakthrough. Breakthroughs are slow because you don't know how to do it... Re-creation i
Stop Obsessing Over the Verbing of Your Product Names
Brand Management - Marketers are obsessed with the verbing of their product names. But choosing a name in the hope that it (like Google and
5 Steps For Maximizing LinkedIn's Blogging Feature For Personal Branding
LinkedIn has made long form publishing available to all members. It's a significant step in transforming the profile from an online resume i
Rethinking the Second Screen: What About the Multiscreen Experience?
More than two years ago I wrote my very first post for this Marketing Strategy blog. It was focused on the two-screen broadcast experience d
The second screen: what it means for small business marketers
For several years, the big marketing push has been to “go mobile.”
"They Said Email Was Dying": How BuzzFeed Revived the Email Newsletter
Get the down-low on BuzzFeed's email strategy through this interview with their Newsletter Editor, Dan Oshinsky.
Aetna CEO predicts surge in marketing spending among health insurers
Aetna Chief Executive Mark Bertolini said that the evolution of the U.S. health-insurance market will soon push insurers to spend billions m
Definitions of Emarketing vs Internet vs Digital marketing - Smart Insig...
What is the difference and does it matter? I've been asked this question a lot across the years... does the difference in scope between thes