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Carole Dupre
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Carole Dupre

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Simple survey questions to learn more about what current customers think about your brand.
We share how we used user research to unlock key information about our target audience. Learn your competitive advantage, motivations of your customer and information about your competition.
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Carole Dupre

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Corporate Executive Board research, published in HBR today:
"Only content that teaches customers something new about their business and provides a compelling reason to change their behavior proves sufficient to influence the decision process."

http://bit.ly/HBRB2BContentMarketing
Stop with the “thought leadership” already.
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Carole Dupre

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As your company evolves it's easy to lose sight of what's important. How do you stay focused?
At 31 years of age, Steve Jobs left Apple and started NeXT. Here's an inside look at a company meeting, and what you can learn from it.
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SEO has tentacles that extend well beyond your website, so it's important that you begin to think of seerch holistically, taking into account all of the areas that can be optimized.
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By Guy Kawasaki and Peg FitzpatrickTake this quick test: Does the pronunciation of Steve Jobs’s last name rhyme with robes or robs? Is the pronunciation of Lucchese, the Texas boot company, “Lu-cheese-ee” or “Lu-kay-zee”? Is the pronunciation of quay, as in Sydney, Australia’s Circular Quay, “kway” or “key”? The right answer for each is the second choice. When people make the wrong choices, they look clueless to insiders. We don’t want you ...
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Reviving a brand? Don't "push products and services." Even a legendary golfer such as Jack Nicklaus needs to start with the question, "What business are we really in?" when it comes to using his brand name and aligning his brand with current and future customers.

@jacknicklaus Brand In Transition http://t.co/UyJUWfLDfc via @Forbes #branding
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Have her in circles
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What a brand stands for is more important than what it looks like. Well developed brand strategies take this into account.
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"Whatever your profession, by conveying your unique style and perspectives, you deliver value in a way no one else can–even people with similar skill sets." 
Have you ever thought about what makes you truly different? I have, and I’m betting you have too. Of course, the bigger question is the extent to which you can translate those insights about how you differentiate yourself
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Carole Dupre originally shared:
 
5 Brands Boost Website Traffic With Content-Focused Redesigns http://contnt.ly/1sEprmv   RT @contently
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Here are helpful tips and a template if you're updating your LinkedIn cover photo. LinkedIn is by far the trickiest social media cover photo to set up correctly, when looking at the variety of ways your page shows up on different devices and the app. I opted for a subtle background with my CD logo. But this post shows you how to DIY a call to action.
In this article, I'll share with you how I created my own branded cover photo for LinkedIn, all within Canva, and reveal all of the details and pitfalls you need to consider.
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Hey, Carole! Thanks for endorsing our app and the support - it means a lot. :) ^cc
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Canva for Work is coming soon. Pre-register now to get early access. Canva for Work will transform the way designs works at your company.
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7 Brands to Watch in 2015 ow.ly/3v2AFY from brand-building expert @deniseleeyohn #branding 
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Story
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Stand out with a strong brand promise, or get lost in the clutter.
Bragging rights
Ask me about the time I swung 110 feet in the air like a human pendulum on a Tarzan swing in Costa Rica.
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Carole Dupre's +1's are the things they like, agree with, or want to recommend.
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