Rethinking the Microsoft Brand
This is a fantastic brief from a design student on how to rethink the Microsoft brand. Microsoft should hire this guy to run its brand transformation! #TheNextMicrosoft
This is also fantastic as an example of how to narrate a design thought process. I'm so impressed!
P.S. In addition to taking this brand advice, Microsoft ought to take a leaf from Apple and get their new products into the hands of tech influencers who aren't already Microsoft users. Apple did this so well when they first launched Mac OS X. I got my first Macbook Pro as a gift from Apple, and they asked me for the names of a hundred open source developers they should give them to. It was a great way to get visibility for what at the time (hard to imagine these days!) was a brand sorely in need of reinvigoration.