Someone posed a question regarding when is it right to charge higher prices that prompted a whole slew of responses, mine, of course, was one of them.
I just so happened to have done a paid consulting call with a Doctor about this very topic and I promised I would give you the snippet that demonstrates not only how one can go about charging higher prices and be perceived as a higher priced provider, and why that's important, but I also demonstrate how I close him for my services as I'm teaching him what I suggest he do for himself.
The reason he was looking for someone like me was because he was wondering what he should do about his pricing.
He was charging too little, he felt, and wanted an "okay" from someone to go start charging more for...something that he used to charge more for and get more customers for (how weird, right?).
The post and the accompanying audio should give you a way to see how this is all applicable in the real world.
I recommend listening to the whole snippet as I think you'll find it quite instructive on closing on the fly, live or on the phone.
I do want to give direct thanks to Russell Ruffino, for giving me reassurance in the frame, as long as it's perceived as valuable, assign it the appropriate value.
I also thank Colin for giving me context for how and when to utilize the Zeigarnik effect in application, as I talk about it, as well as other psychology tricks.
A final plug to Erik D Stafford for reminding me to hang out where my customers are.
I think you'll get a chuckle out of the audio as you hear this guy closing himself.
I don't just blurt out a price, I do the whole build up, which is, I think, extremely important for building up pressure before the release, which is the ability to buy.
I do hope you all find it useful and would love to know what you thought.