Carlos Gil is the Global Senior Social Marketing Manager for
LinkedIn, Sales Solutions. Carlos transformational journey to LinkedIn has
included leading digital and social marketing programs for retail and CPG
brands including: PepsiCo, Coca-Cola, Frito Lay, Tostitos, Mondelez, Unilever,
Franks RedHot. Previously, Carlos developed strategy and led the launch for all
of Winn-Dixie’s social media channels, social listening, and blogger influencer
program yielding exceptional consumer engagement and brand awareness. Most
recently, and prior to LinkedIn, Carlos served as the Head of Digital and
Social Media for Save-A-Lot food stores, a wholly owned subsidiary of SUPERVALU
INC., a Fortune 100 company and one of the largest companies in the United
States grocery channel.
In addition, Carlos is a recognizable social media thought
leader and speaker who has been invited to speak at Social Media Marketing
World, Internet Retail Conference and Expo, Social Media Strategies Summit,
amongst other industry events.
Leveraging strong entrepreneurial acumen, Carlos founded
JobsDirectUSA.com in 2008 as a direct result of a layoff in the banking and
financial services industry. Through social media, specifically using LinkedIn,
Carlos increased brand awareness for his start-up and organically built a
database of 100,000+ career professionals and hiring companies.
Carlos has been featured by CNNMoney.com, and other news
media, in addition to being recognized by Fast Company Magazine in 2010 amongst
the Top 50 “Most Influential People Online”.
Past, and future, speaking engagements include: Marketing Sherpa Email Summit 2015, Speaker, Las Vegas, NV (February 2015) 2015 Store Brands Innovation & Marketing Summit, "Engage Shoppers with Digital and Social Media" Keynote, Chicago, IL (February 2015) American Marketing Association St. Louis Chapter, 2015 Annual Conference Keynote, St. Louis, MO (February 2015) Social Media Strategies Summit, Keynote Speaker, Boston, MA (October 2014) Professional Convention Management Association Heartland Chapter, "Social Media in Hospitality" Keynote, St. Louis, MO (October 2014) The Reinvention of Marketing, University of Missouri St. Louis Marketing Club, Leadership Panelist, St. Louis, MO (September 2014) Sprinklr Social@Scale Summit Hosted by Nestle Purina, Community Management Panelist, St. Louis, MO (September 2014) Social Media Today #SMTlive, Keynote Speaker, Webinar (September 2014) SocialChorus Advocate Marketing Rockstar Tour, Expert Panelist, St. Louis, MO (August 2014) Hispanic Retail 360 Summit, Speaker, San Antonio, TX (August 2014) iMedia Commerce Summit, Advisory Board Member and Workshop Leader, Salt Lake City, UT (June 2014) Internet Retailer Conference and Expo, “Marketing to a Millennial Generation” Speaker, Chicago, IL (June 2014) SoFabCon Blogger Conference, “Reaching the Hispanic Shopper” Panelist, Bentonville, AR (May 2014) Social Media Strategies Summit, Speaker and Panelist, Chicago, IL (April 2014) Digiday Retail Summit, Morning Keynote Speaker, Scottsdale, AZ (February 2014) Sprinklr Social@Scale Summit Hosted by Nissan, Keynote Speaker, Smyrna, TN (January 2014) Mobile Marketing Exchange, Speaker, Ponte Vedra, FL (January 2014)