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Carlos Gil
Works at BMC Software
Attended Jacksonville University
Lives in San Francisco
3,801 followers|312,321 views


Carlos Gil

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If you are still unsure about why Snapchat has become such a force in the last 6 months, here’s a few reasons:

1. It’s unique 24-hour content lifespan creates a sense of urgency, engagement and consumption which no other social network provides
2. Hundreds of brands such as: Coca-Cola, Taco Bell, Forbes, and MGM Resorts are all in
3. 77% of Snapchat users in the U.S. are 18 – 55+ years old – contrary to popular believe Snapchat isn’t a social network for teens
4. 200 million active monthly users & 8 billion daily video views
5. Engagement + attention + relationships = conversions

Personally, in the last 18 months of using Snapchat I have seen my social presence reach new heights. I’ve been offered paid speaking opportunities, jobs and most importantly grown relationships with key individuals in my industry via Snapchat.

Snapchat isn’t a fluke, it’s not MySpace, in fact it’s in a league of its own.
I believe in this platform just like I believed in LinkedIn in 2008, Twitter in 2009, and Facebook in 2010.

If you are using social media in your business and NOT on Snapchat, here’s the #1 reason why you need to pay attention…

More than 60% of smartphone users in the U.S. age 13 to 34 are on Snapchat, this demographic is expected to outspend Baby Boomers by 2017 – that’s less than 9 months from now.

If you missed out on Twitter, Facebook, Instagram, Pinterest, DON’T miss out on Snapchat – you will regret it if you do.

My goal is not to help you monetize Snapchat but rather help you understand how it works, it’s set of tools & features, and teach you everything that I’ve learned over 3+ years of being on the platform.

Learn more at:

P.S. ~ I’ll be speaking about Snapchat for Business at this years Social Media Marketing World, I hope you can join me in San Diego!

Are you on Snapchat? Join a growing community of Snapchat followers at http://www.Snapchat.Directory
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Carlos Gil

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Understand why Snapchat is one of the fastest growing social media networks and its value as a content platform: 
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Carlos Gil

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Hoping that the message behind this video touches at least one person out there. There’s no monetary value that you can associate with relationships, they are priceless. As long as you’re constantly adding value to relationships you will never be out of work or be hungry. When you’re at your lowest point you will work the hardest and pay your dues – I promise you that. Don’t ever forget what got you there or the people who had your back along the way. There will always be haters and those who envy you. Smile back at them and block them out. You control your destiny, not them. My hustle is my hustle for a reason. How you feel is how you are. Your mind is your greatest asset. Mind over matter. Money will come and go, don’t be driven by it. Instead, let opportunity drive you in all that you do. Learn from the struggles and turn them into triumph. If something doesn’t work out, it wasn’t meant to be. There’s no such thing as failure. Learn from situations and keep moving forward. Competition is only a mindset, there’s no such thing as competition because the only person that you should be competing with is yourself. Have faith in God, He rules everything. You’re just living out the life that you were destined to live. Real talk and Happy New Year 2016. 
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Carlos Gil

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With over 2 million views per “snap”, hip hop DJ and record producer DJ Khaled has taken +Snapchat by storm with his daily “keys to success”. Listen to Social 545 as Saba Sedighi and I discuss why +DJ Khaled is Snapchat’s King of 2015 and what casual, everyday users along with marketers need to know. 
Hip hop star DJ Khaled has taken the Snapchat world by storm gaining millions of views each day with his “keys to success” format
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Carlos Gil

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I learned so much about +YouTube by talking to +YouTube Creators +Roberto Blake for an hour on the Social 545 podcast. Check out the full interview at: or by clicking below! 
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Really enjoyed this interview, it was one of my favorites of all time so far!
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Carlos Gil

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+Hustle Culture with +Audrey Bellis, Founder of Startup Downtown LA, Co-Founder GRID 110 and an amazing Entrepreneur who’s driving a real cultural shift in the Los Angeles, California startup scene. 

Listen on iTunes:

Listen on BlogTalkRadio:
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Carlos Gil

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Understand the basics and everything you need to know to get started on Snapchat at:
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Carlos Gil

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One of my goals in 2016 is to provide value to my social network through education. If I can teach others about things like social media marketing, personal branding, help someone find a job or discover their passion then we all win. The first question came from a follower on Snapchat who asked: What is it that you did to get where you are at today and what steps did you have to take to get to this point?
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Carlos Gil

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For anyone who's looking to learn more about +Snapchat including how-to get started, this is the perfect step-by-step guide for you. Check out the +SlideShare along with the podcast that +Tyler Anderson and I recorded at:
For anyone who's looking to learn more about Snapchat, including how-to get started, this is the perfect step-by-step guide for you. In this presentation, you …
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Carlos Gil

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Looking forward to San Diego, California in April, see you at Social Media Marketing World 2016 2016! Click here:
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Carlos Gil

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Thank you to everyone who has listened and left a review for +Hustle Culture. Your support has landed +Tayo Rockson and I on the "New and Noteworthy" section of iTunes podcasts. If you haven't checked it out yet, take a listen for yourself as we feature interviews with entrepreneurs ("Hustlers") from all walks of life including: +Keenan +Audrey Bellis +Maro Onokpise +Owen Hemsath +Ahna Hendrix +Roberto Blake +Nick Cicero +MoniQue Hoffman and others! 
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  • Jacksonville University
    2013 - 2014
  • Viewmont High School
  • Woods Cross High School
  • Bozeman High School
  • American Heritage School
Basic Information
Looking for
August 21
Senior Social Media Marketing Leader, Digital Storyteller, Corporate Brand Strategist, and Speaker

Carlos Gil is an innovative, fully bilingual (English/Spanish) marketing executive who leverages his extensive corporate experience engaging consumers via digital, social media, mobile and e-mail channels. His excellent written and verbal communication skills help him incorporate creativity, strategic insight, tech savvy and business acumen into product branding, yielding maximum engagement while exceeding results. Currently, Carlos is the Senior Social Media Marketing Manager for BMC Software. In this role, Carlos is responsible for shaping and executing social media strategy with the goals of raising brand awareness, driving website traffic, and engaging the greater Information Technology community online. Previously, Carlos served as the Senior Social Marketing Manager for LinkedIn’s Sales Solutions business unit where he helped grow and evangelize the use of LinkedIn as a social selling and marketing tool globally. Carlos has a proven track record, leading consumer-facing digital and social media programs in partnership with: PepsiCo, Coca-Cola, Frito Lay, Tostitos, Mondelez, and Unilever as Social Media Manager for Winn-Dixie, where he developed strategy and led the launch of all Winn-Dixie’s social channels, social listening, and blogger influencer program. In addition, Carlos served as the Head of Digital Marketing for Save-A-Lot food stores, a wholly owned subsidiary of SUPERVALU INC., a Fortune 100 company and one of the largest companies in the United States grocery channel. In 2008, as a result of a layoff in the financial services industry, Carlos founded Leveraging strong entrepreneurial acumen, Carlos leveraged social media to raise awareness for his startup which helped thousands of career professionals find jobs during the recession. Carlos’ efforts have been featured by and other top-tier news media in addition to being recognized by Fast Company in 2010 among the Top 50 “Most Influential People Online”. 

Bragging rights
Past, and future, speaking engagements include: Marketing Sherpa Email Summit 2015, Speaker, Las Vegas, NV (February 2015) 2015 Store Brands Innovation & Marketing Summit, "Engage Shoppers with Digital and Social Media" Keynote, Chicago, IL (February 2015) American Marketing Association St. Louis Chapter, 2015 Annual Conference Keynote, St. Louis, MO (February 2015) Social Media Strategies Summit, Keynote Speaker, Boston, MA (October 2014) Professional Convention Management Association Heartland Chapter, "Social Media in Hospitality" Keynote, St. Louis, MO (October 2014) The Reinvention of Marketing, University of Missouri St. Louis Marketing Club, Leadership Panelist, St. Louis, MO (September 2014) Sprinklr Social@Scale Summit Hosted by Nestle Purina, Community Management Panelist, St. Louis, MO (September 2014) Social Media Today #SMTlive, Keynote Speaker, Webinar (September 2014) SocialChorus Advocate Marketing Rockstar Tour, Expert Panelist, St. Louis, MO (August 2014) Hispanic Retail 360 Summit, Speaker, San Antonio, TX (August 2014) iMedia Commerce Summit, Advisory Board Member and Workshop Leader, Salt Lake City, UT (June 2014) Internet Retailer Conference and Expo, “Marketing to a Millennial Generation” Speaker, Chicago, IL (June 2014) SoFabCon Blogger Conference, “Reaching the Hispanic Shopper” Panelist, Bentonville, AR (May 2014) Social Media Strategies Summit, Speaker and Panelist, Chicago, IL (April 2014) Digiday Retail Summit, Morning Keynote Speaker, Scottsdale, AZ (February 2014) Sprinklr Social@Scale Summit Hosted by Nissan, Keynote Speaker, Smyrna, TN (January 2014) Mobile Marketing Exchange, Speaker, Ponte Vedra, FL (January 2014)
Senior Digital Strategist, Corporate Social Media Leader, Marketing Executive, Speaker
Marketing, Social Media, Digital Strategy, Public Speaking, Brand Development, Recruiting, Staffing, Leadership
  • BMC Software
    Head of Social Media, 2015 - present
  • LinkedIn
    Senior Social Marketing Manager, 2015 - 2015
  • Save-A-Lot
    Head of Digital and Social Media, 2014 - 2015
  • JobsDirectUSA
    CEO and Founder, 2008 - 2012
  • Winn-Dixie
    Social Media Manager, 2012 - 2014
  • AIG
    Retail Account Manager, 2007 - 2008
  • Regions Bank
    AVP / Branch Manager, 2006 - 2007
  • Citigroup
    Branch Manager, 2002 - 2006
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
San Francisco
St. Louis - Jacksonville - Fort Lauderdale - Bozeman - Salt Lake City - West Palm Beach